ECAL is a calendar marketing platform that allows companies to add a "Sync to Calendar" button to their digital channels so customers can easily add events to their calendar. It syncs with all major calendars on mobile and desktop. ECAL provides analytics on who attends events and drives sales, engagement, and customer data. Companies can target messages at the right time through the calendar. Pricing plans start at $9/month for the Lite plan and go up to $299/month for the Expert plan with more features and higher user limits.

1. PRODUCT SNAPSHOT
Right-time communications
The world’s leading calendar marketing platform | ecal.com

2. It’s Easy
Just add the ‘Sync to
Calendar’ button (or
displays) to your digital
channels
In the Cloud
Manage your content
via the ECAL admin in
the cloud, or direct via
API
Satisfy
Let customers
schedule your events,
directly into their
preferred calendar.
Totally Dynamic
ECAL syncs with all
popular calendars on
MOBILE and DESKTOP
Analyse
Know who your
customers are, what
they like, and how they
like it
Feature Rich
ECAL drives high value
SALES, ENGAGEMENT
and rich CUSTOMER DATA
Communicate
Communicate and
engage more deeply with
your most high-value
consumers
Market
Target market with
messaging at the right time,
in the right place - straight
into their calendar
THAT LETS YOU
ECAL lets you deliver ‘rich’ events content directly into the personal calendar of
your consumers, for engagement at the ‘right time’, in the ‘right place’.
Overview
Any Industry
ECAL is for sports,
entertainment, media,
education, retail, corporate,
communities, health & fitness…

3. How does it work?
Just add ‘The Button’ to get started, and let your fans connect their calendar.
ECAL buttons are totally customisable - change the colour, text and size in seconds.

4. Need a Calendar Page?
Totally customisable and mobile responsive, our event displays provide the
benchmark for a beautiful, intuitive, and totally functional ‘calendar’ page.
Features:
• Totally customisable
• Mobile responsive
• 14 different languages
• Multi-level menus
• Feature event images
• Feature links
• Social sharing
• Simple html or javascript

5. Promo Displays
Make any image totally functional with ECAL, such as an ad banner or promotional tile!
Add a ‘Countdown Timer’ display to build anticipation ahead of your events.
[ Mockup ]Functional Ad Displays Countdown Timer

6. Innovative Activations
Engage your audience through a range of innovative activations. ECAL can be delivered through
digital touch screens technology as well as our SMS Response technology.
Digital Touch Screens
We can integrate with digital touch screen devices, big or small. These may be
available at your stadium or via our advertising partners, such as oOh! Media
SMS Response
Use our SMS Response feature to engage fans from any offline media (eg:
signage, scoreboards, match programs, outdoor, season collateral).

7. Tactical Marketing
Deliver marketing messages straight to the users’ calendar - for promotions or sales, eg: ticket on-sale dates,
memberships, merchandise offers. Messages should be specific, relevant and of reasonable value.

8. Promote via Social Media
ECAL allows you to leverage the power of social media to engage your audience. There’s an ECAL app
display for your Facebook page. Easily promote your ECAL via any social media by adding your short link.

9. Reporting & Analytics
Enjoy direct access to your fully profiled customer data, send the data into your CRM,
and access invaluable insights and behavioural analytics.

10. R
5-20x
AWARENESS
30-300x
RETURN on Investment
0.5-3%
Click-throughs are up to 30x greater than display ads
95%
Opt-in to receive
additional
marketing
communications
Increase awareness by 5-20x over email
DATA
ENGAGEMENT
Achieve a higher value marketing return
ECAL is leading the way in this exciting new channel for marketers, the calendar - ECAL is proving to
dramatically increase awareness, engagement and returns, over more traditional communications.

11. Pricing plans to suit you
[ Mockup ]
LITE
$9/mo
For organizations or groups with a
small captive audience, the ‘Lite’
plan is perfect for you
PRO
$79/mo
For professional marketers that
want the full suite of features, data
ownership and brand control.
EXPERT
$299/mo
For the marketing experts, who
need advanced analytics,
sponsorship rights and access to
marketing services.
200 user subscriptions
Up to 5 schedules
Cloud based admin
Social links
1 promotional link per event
Basic analytics
Online support
Data access
Custom branding
Functional ad displays
Sponsorship rights
Marketing services access
Account management
Linked account structure
5,000 user subscriptions
Up to 25 schedules
Cloud based admin
Social links
3 promotional link per event
Basic analytics
Online support
Data ownership
Custom branding
Functional ad displays
Sponsorship rights
Marketing services access
Account management
Linked account structure
30,000 user subscriptions
Up to 50 schedules
Cloud based admin
Social links
6 promotional links per event
Premium analytics
Online support
Data ownership
Custom branding
Functional ad displays
Sponsorship rights
Marketing services access
Account management
Linked account structure
ENTERPRISE
For large enterprise that require custom
features, private displays, dedicated
account management or multiple linked
accounts, please contact us.
Contact Us

12. Contact us
Steven Verras
Sales & Business Development
Manager (AUS/NZ)
M: 0449 113 410
O: 03 9956 5000
steven@ecal.com
Melbourne
E-DIARY Pty Ltd
Level 13, 10 Queens Rd
Melbourne VIC 3004
Australia
+61 3 9956 5000