As demonstrated by media companies like the CBC, RCI, the Washington Post, and the LA Times, email newsletters are an effective tool for reaching readers and subscribers directly. With the correct systems in place, companies can easily create and send newsletters that engage readers, add value, and lead them back to a website to consume more news content. In our guide, we’ll go over the challenge media companies are facing and how they can solve that problem with email newsletters in 3 steps.

1. Use email newsletters to
engage your audience
1-877-709-1

2. In 2016, the media industry faces a unique challenge.
It is time to evolve from a typical broadcasting model and start thinking forwardly about mobile
and online publishing for media.
To serve a large and diverse audience of millions on TVs, radios, computers, tablets and smartphones across the
nation, media organizations need to be agile and strategic with their digital strategy by delivering content to millions
of subscribers that is relevant, compelling, reader-friendly, and timely.
By using direct email communications, media organizations can pull readers in and keep them engaged by directing
them to the websites to read more about topics they are passionate about, turning them into loyal subscribers.
TTo do this, media organizations require a platform to manage their communications that is cost-effective, efficient,
secure, and compliant with the Canadian Anti-Spam Legislation (CASL), which will allow them to engage subscribers
on a regular basis and increase revenue.

3. 1. Showcase your email newsletters in style
Increase engagement with your audience in 3 steps.
“The Subscription Centre was just the tip of the iceberg. Upaknee's reporting and analytics
helped us identify deliverability problems and remove outdated subscribers to prevent
blacklisting -- and the platform quickly helped us increase our active subscriber numbers,
open rates and click through rates across various email programs.”
-- Samantha Lightowler, Product Manager, Digital, CBC
Increase the number of people that sign up to your email newsletters by showcasing them using Upaknee’s sleek
and powerful Subscription Centre. Provide your audiences with flexibility by allowing them to subscribe to topics
with one click and increase subscriptions further by suggesting additional topics based on their unique interests.
Allow readers to look at a preview of each newsletter before they sign up and provide them with an easy and visually
appealing way to manage their subscriptions. The more user-friendly your email newsletters are for your audience,
the stronger their engagement will be.

4. Imagine email newsletters that dynamically serve up-to-the-minute information about a variety of topics from
different channels. Intelligent newsletters allow you to send more newsletters and in less time, saving you valuable
time and resources.
Upaknee allows you to create campaigns that compose themselves while adhering to best practices. This includes
the ability to personalize emails based on any information, such as first and last name, and content can further be
personalized based on user preferences. Your campaigns are intuitive and are even capable of interpreting a user’s
preferences through their behaviours and sending news alerts using automated triggers.
2. Create intelligent newsletters instantly
CBC increased newsletter programming by 67% by
having access to easier newsletter creation.

5. Capture information about your audience with the intelligent and intuitive design of forms. Using widgets, forms
can be placed strategically on your website to capture your audience’s attention and increase conversions.
Collect demographic information and use it to strategically target your content to land in
the hands of the right audience, increasing your overall rate of engagement.
Connect with your subscribers on a personal level by customizing your campaigns to fit
their individual needs. By understanding your subscribers, you can drive more valuable
relationships with them.
.
.
3. Target your audience and capture their attention with
dynamic forms and widgets

6. Our customizable access capabilities provide enterprise level security and privacy; cascading from management
to employee level across departments. Access controls allow management to increase the efficiency of
workflow by segmenting control of subscriber lists, content creation, analytics, and tracking, for each department
and user. As a single consolidated platform that can be used across all departments, total cost of ownership
decreases.
Flexibility
With flexible system aWith flexible system architecture, we empower media organizations to create ad-hoc tools based on customer
needs, removing technical litmitations so you can do what’s best for your subscribers.
Introducing an all-in-one, scalable platform built
specifically for media enterprises
Access capabilities

7. Connect with us!
We offer a powerful and robust platform built specifically for enterprise media organizations, providing you with an
easy and intuitive toolset to facilitate and enhance digital communication and engagement with your audience.
Get in touch with us today!
There has been an increase in anti-spam initiatives internationally
(CASL, GDPR, CAN-SPAM) and Upaknee ensures full compliance
with all of them.
Our platform helps to prevent and eliminate spam by introducing
verification processes, monitoring email list health, and removing
complaint emails, which enhances your overall deliverability.
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Upaknee is an advocate for anti-spam
Registration forms can be an inconvenience for users. Often,
users provide false data, forget their credentials or simply
decline to register. Our social sign-on was designed to simplify
logins for end users as well as provide more security as a
mechanism for authentication.
Decrease password fatigue
with social sign-on
Upaknee is proud to support multiple languages through
our Campaign Manager and throughout the content
included in our email templates (header text,
unsubscribe text, etc.)
We speak your language!
We speak all languages