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1. Product Success Drivers Quadrant
1. Product Strategy 2. Portfolio Management
 Clearly Defined Product Development Goals  Balance (High/Low Risk, New Products vs. Enhancements)
 Alignment of Product Goals & Business Objectives  Rigorous Prioritization Based on Set Criteria & Scorecards
 Long Term Commitment to Strategic Focus Areas  Resources (# projects matches available resources)
 Product Roadmaps Used to Chart L/T Initiatives  Solid Project Selection Decisions by Senior Management
 Market Entry Strategy (innovator, low-cost, niche, etc)  Proper Allocation of Resources Based on Project Value
3. People, Skills, & Discipline 4. Product Development Process
 Senior Management Committed to Product Development  Flexible, Documented Product Development Procedures
 Business Culture Supports Entrepreneurship & Innovation  Defined Process Stages and Deliverables
 Staff Have Required Market Assessment & Technical Skills  Decision Check-Points to Determine Product Go/No-Go
 Product Development Process is Adhered To Diligently  Customer Focused Market Research to Identify Needs
 Senior Manager Trained on Go/No-Go Decision-Making  Process Metrics (On-Time Deliverables & Launch, Sales)