This document summarizes a product design and semantics project done by Swadha Jaiswal at the National Institute of Design, Bangalore campus. The project involved understanding semantics of products in context, applying this to concept and design development. The project focused on designing an entertainment product for upper middle class families. Research on existing products and Indian audiences led to the concept of a karaoke radio - a tabletop radio that plays stations and displays song lyrics to allow users to sing along. Different conceptual designs were explored before selecting a 'Basic Shapes' concept. The final design incorporated controls, screen and other elements.

1. Product Design
& semantics
project by : Swadha jaiswal (batch 2011-13)
national institute of design, r&d campus, bangalore

2. Understanding Semantics
Objective
To develop an understanding of semantics of
products in its context of use and existence.
Apply the understanding while conceiving and
conceptualizing in the product design process for
a desired outcome through a project later.
Product design & semantics : Assign 1

3. process
followed
defining
context
research &
analysis phase
synthesis
phase
creative
phase
design
phase
documentation

4. Product area : Entertainment
Ta product focusing upper middle class families.
who are interested in being entertained.
who appreciate aesthetically pleasing products.
a product who can entertain 2 people sitting over
a cup of tea or who just want to pass time.
Product design & semantics : Assign 2

5. Few existing entertainment
electronics
few observations
All these products have involvement of sound/music
to a greater extent.
A lot of them are interactive products.
Product design & semantics : Assign 2

6. Indian audience of almost all age groups love
user study/ being entertained through their TV sets/ mobile
observations. phones, radio etc.
Listening to songs are considered to be a major
source of entertainment and at the same time
one of the most common practises during their
free time.
Audience are ruled by bollywood songs to a
greater extent.
They love singing bollywood songs when alone or
with a near dear one
They love meeting friends often, a lot of times
when sitting with their friends/family they tend to
get bored at times.
Product design & semantics : Assign 2

7. Concept Note
To create an upscale product, one that appeares
to be more like a peice of artifact or lifestlye
accessory, than an electronic device, a radio that
would be valued for both its function and its
design.
Opportunity : to design a karaoke radio
he idea is to design a table top radio, which is not
anything else but a radio. Its basic function is to
play the radio stations and display the lyrics of the
songs playing on it. The idea is to involve and en-
tertain a user. By making him sing along.
Product design & semantics : Assign 2

8. Product design & semantics : Assign 2

9. Product design & semantics : Assign 2

10. Concept 1
Basic Shapes
Product design & semantics : Assign 2

11. Concept 2
Speech Bubbles
Product design & semantics : Assign 2

12. Product design & semantics : Assign 2

13. Basic Shapes:
Chosen one

14. ON/OFF push button
Screen for displaying
songs lyrics
AM FM AM/FM push button
Revolving knob to
VOL change radio station
Volume revolving knob
1 3
2 Push buttons to set
3 favourite radio stations
Product design & semantics : Assign 2

15. Design 1
Product design & semantics : Assign 2

16. Design 2
Product design & semantics : Assign 2

17. Design 3
Product design & semantics : Assign 2

18. Design 4
Product design & semantics : Assign 2

19. rin gs
de 1
en ign
D r
3 fd es
o

22. speakers

27. thank
you