2. How to achieve this ?
3 phases:
1-st - Attention
2-nd - Interest
3-rd – Desire & Action
3. 1-st phase - ATTENTION
Wide spread public campaign about upcoming
project "music in your heart".
No matter who you are, you have music in your
heart – you can express your feelings by sound.
6. We have music in our
hearts – so we can
express our feelings by
sound.
7. 2-nd phase - INTEREST
Most of our target audience is from various
reasons not used to express themselves by
music.
We must create trend they can look upon.
8. Mobile karaoke
booths
• make video,
• use karaoke templates,
• edit,
• store on cloud,
• share on social networks.
9. 3-rd phase – DESIRE & ACTION
• mobile app for Android & iOS (wi-fi hotspot
based) – heartbeat,
• tool for group records, promoted by karaoke
booths, Óčko FB fan page, music in your heart TV
programme,
• friendship element – emphasis on colective,
• share button,
• customized lyrics to karaoke templates,
• simultanious recording.
10. Competition
The main goal of this mobile app is, that all participants
enter a competition based on likes on FB.
3 rounds of competition in 3 months.
Each week one team wins and as a reward, they record
a video with one singer in their music class – prestige.
Last month - grand finale for 3 most liked videos.
11. Summary
3 phases
1-st: A – promotes idea
2-nd: I – mobile karaoke booth
3-rd: D&A: – mobile app "heartbeat"
Competition on FB.
Music is a natural way to
express feelings.
Create BUZZ,
encourage pupils
* all acompanied and supported by
Óčko fan page and Óčko TV
programme Tool for creating
and sharing. Real
music experience
in school.
