The document provides research on existing radio products, including how they are merchandised, common brand names and designs, and technical aspects. It examines brands like Phillips, Sony, and PURE, analyzing qualities and weaknesses of different models. Research also covered topics like types of radio broadcasts, OLED displays, anthropometric data, personas, and technical components through disassembling example products.
KEF was founded in 1961 and specializes in high-end speaker systems, designing products that provide an aesthetically pleasing appearance while delivering high quality acoustics. Some of KEF's speaker lines like the Muon and Blade series showcase innovative designs to appeal to younger target audiences. However, the author notes that some of KEF's most innovative products like the Muon are also very expensive and large, making them better suited to commercial rather than domestic use.
KEF is an audio company known for innovative speaker designs over 50 years. The document discusses KEF's website and products to understand the company for a speaker design project. Key aspects included the modern design aesthetic of recent products, an estimated price range of £225-£14,000, and a focus on innovative features. The goal is to design an original shaped speaker inspired by nature that is unique yet fits with KEF's standards of sound quality and design.
Definition of Audio Quality and HappinessHenry Wong
This document discusses defining audio quality in terms of consumer experience rather than traditional engineering standards. It examines how industries like photography and computers reached a "threshold of adequacy" where specifications became less important to consumers. Audio has similarly become a "background" part of most entertainment experiences. The document proposes six new metrics for evaluating audio quality focused on consumer interactivity, customization, immersion, and identity expression. These metrics aim to make audio engaging again by rewarding consumer behavior and choices within audio experiences.
- The Acoustic Solutions Speaker Dock is a wooden speaker dock that plays music from iPhones and iPods with 40 watts of total power output and 2 20-watt speakers for sound quality. It also charges connected devices while playing.
- Speaker technology has evolved from large non-portable speakers to today's portable wireless speakers.
- The target audience is seen as teenagers and people in their late 20s who want to enjoy music while charging their phones.
- Main competitors include speaker docks from Bose, Sony, and Philips that also offer sound quality and charging ports.
The document discusses Sontronics Microphones, a microphone company founded by Trevor Coley. It summarizes Sontronics' mission to provide high quality, innovative microphones at affordable prices. The company aims to perfect the front-end of audio recording by developing microphones that offer sound quality comparable to major brands like AKG and Neumann. Sontronics microphones are used by notable artists, engineers, and studios around the world.
The wireless audio device market is fueled by strong growth in Bluetooth speakers in the lower end of the price spectrum and multiroom audio at the premium end.
According to Strategy Analytics,
- Home Audio device shipments including Integrated HiFi Systems, AV Receivers, Docking Stations, Wireless Speakers and Soundbars will exceed 80 million units globally in 2015 from just over 70 million in 2014.
- Wireless Speakers will account for close to 50% of all Home Audio shipments in 2015. Bluetooth only speakers dominate with around 65% share of sales although the number of Wi-Fi and Wi-Fi/Bluetooth models is expanding as interest in multi-room audio grows.
- Global shipments of Soundbars will grow 36% in 2015 to reach 15 million units as TV manufacturers and audio specialists add new products and features to their line up.
In this report, you will also learn about the key market trends, competitions and how Sonos is keeping its leading position.
The document discusses several digital products created by Creative including:
- Shenbi Android app for learning Chinese characters with stroke demonstrations and audio.
- ZiiBoook e-book apps and software with a library of over 1 million books for reading on devices and sharing with friends.
- Creative Webcam Center software selected by Dell to replace older webcam software, delivering 3.2 million copies through April 2008 and generating $4 million in revenue.
The document provides details on the design process for some of the products from concept brainstorming and wireframing to visual mockups and final UI design refinement with developers.
This document provides an analysis of competitors in the mobile handset market, focusing on Samsung, Nokia, and Sony Ericsson. It discusses each company's history, market share, SWOT analysis, product overview, rural penetration strategies, future corporate strategies, and corporate social responsibility programs. Samsung is analyzed for its diverse product line, strengths in reliability, and threats from cheaper Chinese handsets and economic crises. Nokia's strengths include its strong brand, quality, and distribution network, while threats include the iPhone and economic downturns. Sony Ericsson focuses on technological benefits and music phones but faces challenges from strong competitors and its late market entry. The document also outlines segmentation, positioning, marketing, and social strategies employed by each company.
KEF was founded in 1961 and specializes in high-end speaker systems, designing products that provide an aesthetically pleasing appearance while delivering high quality acoustics. Some of KEF's speaker lines like the Muon and Blade series showcase innovative designs to appeal to younger target audiences. However, the author notes that some of KEF's most innovative products like the Muon are also very expensive and large, making them better suited to commercial rather than domestic use.
KEF is an audio company known for innovative speaker designs over 50 years. The document discusses KEF's website and products to understand the company for a speaker design project. Key aspects included the modern design aesthetic of recent products, an estimated price range of £225-£14,000, and a focus on innovative features. The goal is to design an original shaped speaker inspired by nature that is unique yet fits with KEF's standards of sound quality and design.
Definition of Audio Quality and HappinessHenry Wong
This document discusses defining audio quality in terms of consumer experience rather than traditional engineering standards. It examines how industries like photography and computers reached a "threshold of adequacy" where specifications became less important to consumers. Audio has similarly become a "background" part of most entertainment experiences. The document proposes six new metrics for evaluating audio quality focused on consumer interactivity, customization, immersion, and identity expression. These metrics aim to make audio engaging again by rewarding consumer behavior and choices within audio experiences.
- The Acoustic Solutions Speaker Dock is a wooden speaker dock that plays music from iPhones and iPods with 40 watts of total power output and 2 20-watt speakers for sound quality. It also charges connected devices while playing.
- Speaker technology has evolved from large non-portable speakers to today's portable wireless speakers.
- The target audience is seen as teenagers and people in their late 20s who want to enjoy music while charging their phones.
- Main competitors include speaker docks from Bose, Sony, and Philips that also offer sound quality and charging ports.
The document discusses Sontronics Microphones, a microphone company founded by Trevor Coley. It summarizes Sontronics' mission to provide high quality, innovative microphones at affordable prices. The company aims to perfect the front-end of audio recording by developing microphones that offer sound quality comparable to major brands like AKG and Neumann. Sontronics microphones are used by notable artists, engineers, and studios around the world.
The wireless audio device market is fueled by strong growth in Bluetooth speakers in the lower end of the price spectrum and multiroom audio at the premium end.
According to Strategy Analytics,
- Home Audio device shipments including Integrated HiFi Systems, AV Receivers, Docking Stations, Wireless Speakers and Soundbars will exceed 80 million units globally in 2015 from just over 70 million in 2014.
- Wireless Speakers will account for close to 50% of all Home Audio shipments in 2015. Bluetooth only speakers dominate with around 65% share of sales although the number of Wi-Fi and Wi-Fi/Bluetooth models is expanding as interest in multi-room audio grows.
- Global shipments of Soundbars will grow 36% in 2015 to reach 15 million units as TV manufacturers and audio specialists add new products and features to their line up.
In this report, you will also learn about the key market trends, competitions and how Sonos is keeping its leading position.
The document discusses several digital products created by Creative including:
- Shenbi Android app for learning Chinese characters with stroke demonstrations and audio.
- ZiiBoook e-book apps and software with a library of over 1 million books for reading on devices and sharing with friends.
- Creative Webcam Center software selected by Dell to replace older webcam software, delivering 3.2 million copies through April 2008 and generating $4 million in revenue.
The document provides details on the design process for some of the products from concept brainstorming and wireframing to visual mockups and final UI design refinement with developers.
This document provides an analysis of competitors in the mobile handset market, focusing on Samsung, Nokia, and Sony Ericsson. It discusses each company's history, market share, SWOT analysis, product overview, rural penetration strategies, future corporate strategies, and corporate social responsibility programs. Samsung is analyzed for its diverse product line, strengths in reliability, and threats from cheaper Chinese handsets and economic crises. Nokia's strengths include its strong brand, quality, and distribution network, while threats include the iPhone and economic downturns. Sony Ericsson focuses on technological benefits and music phones but faces challenges from strong competitors and its late market entry. The document also outlines segmentation, positioning, marketing, and social strategies employed by each company.
The document discusses two decision making processes for purchasing new speakers. For the first purchase, the criteria were that the speakers needed to be for a laptop, provide quality sound and bass, and be portable. Several substitute brands were considered before purchasing portable USB speakers for Rs. 1,200. For the second purchase, the home theater system needed to provide smooth, quality surround sound for a LED television. Multiple brands were researched through reviews before selecting a SONY HT-CT80 home theater system for Rs. 21,499.
Wearables, Hearables and Hearing HealthRuth Bridger
On December 7, 2016 the FDA (Food and Drug Administration) made an extremely important announcement for hearing impaired people. The FDA is working to establish a new category of Over The Counter (OTC) devices that are hearing aids. For the consumer electronics industry it may be the “starting shot” in a race to create low-cost, high-performance, multi-functional alternatives to traditional hearing aids, addressing the needs of the huge potential market of over 700 million hearing impaired users worldwide. Some of us predicted this starting shot as long as 6 years ago and began working in this direction. This video, created from a lecture presented on January 16, 2017 for Haifa Digital Health, includes a short history, as well as the latest developments in this field.
Alexander Goldin, Founder and CEO of Alango Technologies, Ltd., realized the potential of affordable consumer electronics devices as alternative to hearing aids. About two years ago his company started developing a licensable software package that allows the inclusion of hearing aid functionality into virtually any high-end Bluetooth headset. Today this reference design is sold as HearPhones™.
In 2015 Alango decided to go a step further and develop its own concept products, based on the HearPhones reference design. The first product to reach the market is called BeHear™. It is a stylish Bluetooth headset with truly personal hearing enhancement functionality. The second product is called Smart Assistive Listening Transceiver (SALT™) that, additionally, integrates assistive listening features. Prototypes and their respective availability dates and prices are seen in this video.
It is Goldin's belief that the future of affordable hearing enhancement will not stop at HearPhones types of devices. The next step will be another class of devices that will be a derivative of HearPhones. Based as they are on HearPhones they will, of course, include fully personalized sound with Bluetooth connectivity, hearing enhancement and assistive listening functionalities. Additionally, these always-on, wearable devices will also function as daily organizers, health monitors, intelligent fall detectors and navigators, etc. All these additional functionalities will be via a personalized virtual assistant communicating with the user via voice and listening for voice commands. Alango calls this new type of devices "Personal Hearing Assistants" or PHA.
The level of user-device voice interaction required by Personal Hearing Assistants demands a leap in automatic speech recognition technology. In turn, such a leap is impossible without a significant improvement in users' speech signal quality in noisy, reverberant, windy and other unfriendly to voice environments. We, at Alango Technologies, are working on these challenges will continue to provide updates about the latest developments in this area.
BeHear is a truly personal, concept Bluetooth® headset featuring advanced signal processing with built-in hearing enhancement and assistive listening technology. It can be tuned to address your specific hearing capabilities for all applications, such as voice communication via mobile phone, listening to music, in-person conversations, ambient sounds, etc.
GN Store Nord is a global leader in intelligent audio solutions founded in 1869. It has headquarters in Denmark and over 5,000 employees worldwide. The company's brands include Jabra for wireless audio, GN Netcom for unified communications, and GN ReSound for hearing aids. GN ReSound is the world's leading hearing aid manufacturer with approximately 16% global market share. The company focuses on research and development, investing over 9% of revenue, and driving innovation in hearing aid technology through its brands like ReSound, Beltone, and Interton.
NYNE is an audio equipment manufacturer with a 27-year track record. It offers portable and home audio speakers incorporating Wi-Fi and Bluetooth technologies for outdoor, indoor, and mobile lifestyles. NYNE's product line includes waterproof and durable speakers for adventures as well as stylish portable speakers, with reviews praising their sound quality. The document provides details on NYNE's product lines, packaging, displays, marketing efforts, and international reach.
Anthony Ostrom is a product development and marketing leader with over 22 years of experience in the consumer electronics industry. He specializes in aligning technologies, brands, and consumer needs to create successful product portfolios. Ostrom has led numerous product development initiatives at various companies, developing solutions ranging from high-performance wireless home theaters to affordable sound bars. He receives strong recommendations that praise his leadership, creativity, and ability to deliver results.
The document provides information about Sony's history, mission statement, and a SWOT analysis. It summarizes that Sony's name comes from combining "SONUS" and "SONNY" to denote sound and small size. The mission statement outlines Sony's goal to inspire curiosity through technology, content, and innovation. The SWOT analysis identifies Sony's strengths as innovative products, brand loyalty, and employee motivation, while weaknesses include overconfidence and high prices. Opportunities include expanding product lines, while threats include rapid technology changes and strong competitors like Microsoft, Samsung, and Apple.
Vocal zoom company presentation pp 97 2003 290413Yechiel Kurtz
VocalZoom aims to enable voice communication and operation in any noisy environment through its dual acoustic-optical microphone technology. The presentation summarizes VocalZoom's technology, which combines an optical and acoustic sensor to provide enhanced speech recognition even in high noise scenarios. It outlines the company's team and intellectual property, potential product offerings and large addressable markets in automotive, consumer electronics and home entertainment.
The document provides an overview of the soundbar product category. It finds that soundbars offer enhanced audio for televisions in compact devices with simple setup. Popular features like Bluetooth and HDMI connectivity have increased sales and prices. The market has grown as soundbars complement higher-resolution televisions that emphasize picture over sound. Top manufacturers bundle soundbars with televisions to upsell complementary products.
Libratone home HiFi system with Wifi connection. Libratone LONGUE, Libratone LIVE, Libratone ZIPP, Libratone LOOP four type speakers meet your critical desire to have music at home, office and on the go.
Re-Positioning Rega Turntables to Hip ProfessionalsErica Swallow
To take advantage of resurgence in vinyl record sales, our group has researched the feasibility of repositioning Rega turntables to a younger segment of “hip professionals.” As digital music, both purchased and stolen, has acquired a vast market share among our target audience, the greatest challenge is convincing consumers their investment in a Rega turntable will provide enough utility. Focus groups show that price and convenience are the two largest factors in purchase decision-making for our target of relatively affluent urban audiophiles. Thus, we will be highlighting the hedonic musical experience associated with turntables, while selling the product at a competitive price. We plan to communicate the terminal values Rega offers by using visuals that portray social praise and the ability to become an opinion leader in one’s reference group. Ultimately, this retro brand can be revived through effective marketing.
All materials were created by Ariel Bitran, Cheryl Neoh, Jeremiah O’Neil, Erica Swallow and Andrew Wong
A Complete analysis of business environment (internal & external) of Nokia.
Competitor analysis and strategies adopted.
Also an in depth analysis of Smartphone Category.
Polycom communicator c100 s data sheetbest4systems
The Polycom Communicator C100S is a speakerphone that provides hands-free calling on Skype. It uses two microphones and high-fidelity speakers to allow natural conversations without a headset. Users can move freely around their office while talking. The small, portable device easily connects to a computer via USB to make and receive Skype calls.
The Polycom Communicator C100S is a speakerphone that provides hands-free calling on Skype. It uses two microphones and high-fidelity speakers to allow natural conversations without a headset. Users can move freely around their office while talking. The small, portable device easily connects to a computer via USB to make and receive Skype calls.
This document summarizes information about a hearing aid application called Petralex. It includes:
- Testimonials from users that say Petralex works better than other hearing aid apps and actual hearing aids.
- Details on Petralex's features like a hearing test, noise suppression, wireless headsets, and an adaptation course built into the app.
- Market research showing Petralex improves hearing for many users compared to no device or traditional hearing aids, especially in noisy environments.
This document summarizes information about a hearing aid application called Petralex. It includes:
- Testimonials from users that say Petralex works better than other hearing aid apps and actual hearing aids.
- Details on Petralex's features like a hearing test, intelligent sound amplification, wireless headset options, and an adaptive training course built into the app.
- Market research that found Petralex improved hearing for users more than no device or traditional hearing aids, especially in noisy environments.
- Plans for an ecosystem of apps and integration with video/music services to provide personalized sound profiles across platforms.
Sony Corporation is a Japanese multinational conglomerate founded in 1946. It produces consumer and professional electronic equipment, gaming and entertainment products. Some of Sony's most successful products include the Walkman personal stereo in 1979, PlayStation video game console in 1994, and Bravia LCD televisions. Sony has a diverse product portfolio, strong brand image, and focuses on continuous innovation, positioning it as one of the most important companies worldwide.
I created this media kit for Mix magazine, the leading publication showcasing professional studio recording, live sound and sound for film and television. I have created media kits for the brand since 2009.
The document provides information about the speaker brand KEF and discusses aspects of product design for a speaker system. It summarizes KEF's background and focus on innovation in audio technology. It also covers topics like defining the target market, logical and illogical uses of speakers, and aspects to consider like aesthetics, cost, customer, and environment in initial product specifications. The document analyzes different frameworks for evaluating design elements and tradeoffs between form and function.
The document provides market research conducted by the candidate on music listening habits and preferences. They surveyed 20 people from different age groups and genders. Key findings include: teenagers prefer wireless connectivity like Bluetooth while some adults prefer FM/DAB; boys want a bold dock design and good sound, girls want multiple connectivity and a slick design; most prefer docks over portable speakers. This informed the candidate that their product should be sleek, have a dock, support wireless connectivity and aim for teenagers and young adults.
The document proposes the Phonebloks concept of a modular smartphone made of interchangeable components called "bloks". The central blok contains the CPU, and additional bloks provide features like cameras or speakers. Users can customize their phone by adding or replacing bloks as desired. This modular design aims to reduce electronic waste by allowing users to upgrade individual bloks rather than replacing entire phones. It could benefit users through customization and lower costs, and benefit manufacturers through new markets and improved public image. However, successfully introducing such a disruptive concept may be challenging in a market dominated by a few major companies.
The document discusses portable speakers, providing an introduction to their usage and key features. It outlines that portable speakers allow one to play and share music on the go in various social settings and locations. The document then lists important portable speaker features like portability, sound quality and power, ease of use, connectivity options, battery operation, and design. It provides examples of how portable speakers can be used and concludes that they are a must-have entertainment device for music lovers given their affordable pricing and wide range of use cases.
The document discusses two decision making processes for purchasing new speakers. For the first purchase, the criteria were that the speakers needed to be for a laptop, provide quality sound and bass, and be portable. Several substitute brands were considered before purchasing portable USB speakers for Rs. 1,200. For the second purchase, the home theater system needed to provide smooth, quality surround sound for a LED television. Multiple brands were researched through reviews before selecting a SONY HT-CT80 home theater system for Rs. 21,499.
Wearables, Hearables and Hearing HealthRuth Bridger
On December 7, 2016 the FDA (Food and Drug Administration) made an extremely important announcement for hearing impaired people. The FDA is working to establish a new category of Over The Counter (OTC) devices that are hearing aids. For the consumer electronics industry it may be the “starting shot” in a race to create low-cost, high-performance, multi-functional alternatives to traditional hearing aids, addressing the needs of the huge potential market of over 700 million hearing impaired users worldwide. Some of us predicted this starting shot as long as 6 years ago and began working in this direction. This video, created from a lecture presented on January 16, 2017 for Haifa Digital Health, includes a short history, as well as the latest developments in this field.
Alexander Goldin, Founder and CEO of Alango Technologies, Ltd., realized the potential of affordable consumer electronics devices as alternative to hearing aids. About two years ago his company started developing a licensable software package that allows the inclusion of hearing aid functionality into virtually any high-end Bluetooth headset. Today this reference design is sold as HearPhones™.
In 2015 Alango decided to go a step further and develop its own concept products, based on the HearPhones reference design. The first product to reach the market is called BeHear™. It is a stylish Bluetooth headset with truly personal hearing enhancement functionality. The second product is called Smart Assistive Listening Transceiver (SALT™) that, additionally, integrates assistive listening features. Prototypes and their respective availability dates and prices are seen in this video.
It is Goldin's belief that the future of affordable hearing enhancement will not stop at HearPhones types of devices. The next step will be another class of devices that will be a derivative of HearPhones. Based as they are on HearPhones they will, of course, include fully personalized sound with Bluetooth connectivity, hearing enhancement and assistive listening functionalities. Additionally, these always-on, wearable devices will also function as daily organizers, health monitors, intelligent fall detectors and navigators, etc. All these additional functionalities will be via a personalized virtual assistant communicating with the user via voice and listening for voice commands. Alango calls this new type of devices "Personal Hearing Assistants" or PHA.
The level of user-device voice interaction required by Personal Hearing Assistants demands a leap in automatic speech recognition technology. In turn, such a leap is impossible without a significant improvement in users' speech signal quality in noisy, reverberant, windy and other unfriendly to voice environments. We, at Alango Technologies, are working on these challenges will continue to provide updates about the latest developments in this area.
BeHear is a truly personal, concept Bluetooth® headset featuring advanced signal processing with built-in hearing enhancement and assistive listening technology. It can be tuned to address your specific hearing capabilities for all applications, such as voice communication via mobile phone, listening to music, in-person conversations, ambient sounds, etc.
GN Store Nord is a global leader in intelligent audio solutions founded in 1869. It has headquarters in Denmark and over 5,000 employees worldwide. The company's brands include Jabra for wireless audio, GN Netcom for unified communications, and GN ReSound for hearing aids. GN ReSound is the world's leading hearing aid manufacturer with approximately 16% global market share. The company focuses on research and development, investing over 9% of revenue, and driving innovation in hearing aid technology through its brands like ReSound, Beltone, and Interton.
NYNE is an audio equipment manufacturer with a 27-year track record. It offers portable and home audio speakers incorporating Wi-Fi and Bluetooth technologies for outdoor, indoor, and mobile lifestyles. NYNE's product line includes waterproof and durable speakers for adventures as well as stylish portable speakers, with reviews praising their sound quality. The document provides details on NYNE's product lines, packaging, displays, marketing efforts, and international reach.
Anthony Ostrom is a product development and marketing leader with over 22 years of experience in the consumer electronics industry. He specializes in aligning technologies, brands, and consumer needs to create successful product portfolios. Ostrom has led numerous product development initiatives at various companies, developing solutions ranging from high-performance wireless home theaters to affordable sound bars. He receives strong recommendations that praise his leadership, creativity, and ability to deliver results.
The document provides information about Sony's history, mission statement, and a SWOT analysis. It summarizes that Sony's name comes from combining "SONUS" and "SONNY" to denote sound and small size. The mission statement outlines Sony's goal to inspire curiosity through technology, content, and innovation. The SWOT analysis identifies Sony's strengths as innovative products, brand loyalty, and employee motivation, while weaknesses include overconfidence and high prices. Opportunities include expanding product lines, while threats include rapid technology changes and strong competitors like Microsoft, Samsung, and Apple.
Vocal zoom company presentation pp 97 2003 290413Yechiel Kurtz
VocalZoom aims to enable voice communication and operation in any noisy environment through its dual acoustic-optical microphone technology. The presentation summarizes VocalZoom's technology, which combines an optical and acoustic sensor to provide enhanced speech recognition even in high noise scenarios. It outlines the company's team and intellectual property, potential product offerings and large addressable markets in automotive, consumer electronics and home entertainment.
The document provides an overview of the soundbar product category. It finds that soundbars offer enhanced audio for televisions in compact devices with simple setup. Popular features like Bluetooth and HDMI connectivity have increased sales and prices. The market has grown as soundbars complement higher-resolution televisions that emphasize picture over sound. Top manufacturers bundle soundbars with televisions to upsell complementary products.
Libratone home HiFi system with Wifi connection. Libratone LONGUE, Libratone LIVE, Libratone ZIPP, Libratone LOOP four type speakers meet your critical desire to have music at home, office and on the go.
Re-Positioning Rega Turntables to Hip ProfessionalsErica Swallow
To take advantage of resurgence in vinyl record sales, our group has researched the feasibility of repositioning Rega turntables to a younger segment of “hip professionals.” As digital music, both purchased and stolen, has acquired a vast market share among our target audience, the greatest challenge is convincing consumers their investment in a Rega turntable will provide enough utility. Focus groups show that price and convenience are the two largest factors in purchase decision-making for our target of relatively affluent urban audiophiles. Thus, we will be highlighting the hedonic musical experience associated with turntables, while selling the product at a competitive price. We plan to communicate the terminal values Rega offers by using visuals that portray social praise and the ability to become an opinion leader in one’s reference group. Ultimately, this retro brand can be revived through effective marketing.
All materials were created by Ariel Bitran, Cheryl Neoh, Jeremiah O’Neil, Erica Swallow and Andrew Wong
A Complete analysis of business environment (internal & external) of Nokia.
Competitor analysis and strategies adopted.
Also an in depth analysis of Smartphone Category.
Polycom communicator c100 s data sheetbest4systems
The Polycom Communicator C100S is a speakerphone that provides hands-free calling on Skype. It uses two microphones and high-fidelity speakers to allow natural conversations without a headset. Users can move freely around their office while talking. The small, portable device easily connects to a computer via USB to make and receive Skype calls.
The Polycom Communicator C100S is a speakerphone that provides hands-free calling on Skype. It uses two microphones and high-fidelity speakers to allow natural conversations without a headset. Users can move freely around their office while talking. The small, portable device easily connects to a computer via USB to make and receive Skype calls.
This document summarizes information about a hearing aid application called Petralex. It includes:
- Testimonials from users that say Petralex works better than other hearing aid apps and actual hearing aids.
- Details on Petralex's features like a hearing test, noise suppression, wireless headsets, and an adaptation course built into the app.
- Market research showing Petralex improves hearing for many users compared to no device or traditional hearing aids, especially in noisy environments.
This document summarizes information about a hearing aid application called Petralex. It includes:
- Testimonials from users that say Petralex works better than other hearing aid apps and actual hearing aids.
- Details on Petralex's features like a hearing test, intelligent sound amplification, wireless headset options, and an adaptive training course built into the app.
- Market research that found Petralex improved hearing for users more than no device or traditional hearing aids, especially in noisy environments.
- Plans for an ecosystem of apps and integration with video/music services to provide personalized sound profiles across platforms.
Sony Corporation is a Japanese multinational conglomerate founded in 1946. It produces consumer and professional electronic equipment, gaming and entertainment products. Some of Sony's most successful products include the Walkman personal stereo in 1979, PlayStation video game console in 1994, and Bravia LCD televisions. Sony has a diverse product portfolio, strong brand image, and focuses on continuous innovation, positioning it as one of the most important companies worldwide.
I created this media kit for Mix magazine, the leading publication showcasing professional studio recording, live sound and sound for film and television. I have created media kits for the brand since 2009.
The document provides information about the speaker brand KEF and discusses aspects of product design for a speaker system. It summarizes KEF's background and focus on innovation in audio technology. It also covers topics like defining the target market, logical and illogical uses of speakers, and aspects to consider like aesthetics, cost, customer, and environment in initial product specifications. The document analyzes different frameworks for evaluating design elements and tradeoffs between form and function.
The document provides market research conducted by the candidate on music listening habits and preferences. They surveyed 20 people from different age groups and genders. Key findings include: teenagers prefer wireless connectivity like Bluetooth while some adults prefer FM/DAB; boys want a bold dock design and good sound, girls want multiple connectivity and a slick design; most prefer docks over portable speakers. This informed the candidate that their product should be sleek, have a dock, support wireless connectivity and aim for teenagers and young adults.
The document proposes the Phonebloks concept of a modular smartphone made of interchangeable components called "bloks". The central blok contains the CPU, and additional bloks provide features like cameras or speakers. Users can customize their phone by adding or replacing bloks as desired. This modular design aims to reduce electronic waste by allowing users to upgrade individual bloks rather than replacing entire phones. It could benefit users through customization and lower costs, and benefit manufacturers through new markets and improved public image. However, successfully introducing such a disruptive concept may be challenging in a market dominated by a few major companies.
The document discusses portable speakers, providing an introduction to their usage and key features. It outlines that portable speakers allow one to play and share music on the go in various social settings and locations. The document then lists important portable speaker features like portability, sound quality and power, ease of use, connectivity options, battery operation, and design. It provides examples of how portable speakers can be used and concludes that they are a must-have entertainment device for music lovers given their affordable pricing and wide range of use cases.
This document outlines a creative work plan for the Kicker iKick501 docking station. It identifies key opportunities such as high sound quality, multi-device compatibility, and affordable pricing. Competition from Apple, Beats, and Sony is noted. The target consumer is identified as male college students who host social gatherings and value music. The plan suggests advertising that allows direct sound quality comparisons to showcase the Kicker's superior audio. Benefits include excellent, long-lasting sound and convenience of charging devices.
The document describes several audio speaker designs. It discusses the Philips Micro Hi-Fi System, which allows connection to various music players and has clear sound. It also mentions the 500XL speaker, which takes design inspiration from Apple earphones and provides a balanced form and function. Finally, it discusses the Harman Kardon GLA-55 speaker, which uses a diamond-shaped transparent design and digital signal processing to optimize sound quality.
A Complete analysis of business environment (internal & external) of Nokia.
Competitor analysis and strategies adopted.
Also an in depth analysis of Smartphone Category.
For the Fall 2015 semester, our final project was focused on exploring the disruptive status of wearable technology. My group focused on the category of hearables: here are our findings.
Nokia product line management analysis - presentationpugcidiots
Nokia has historically had a large global market share in mobile phones, with over 220 phone models across multiple product series by 2011. However, its broad product portfolio led to problems like thinly scattered customers and high buyer bargaining power. Nokia addressed this with a product line strategy starting in 1994, creating global platforms for different standards. While this improved efficiency, variability in software needs increased. More recently, Nokia has focused on solutions like reducing product count while better understanding evolving customer needs, and using hierarchical and composition-oriented approaches to manage large software product families.
This document provides a detailed outline for a speaker lamp design project. It includes sections on analyzing the design brief, researching existing products, specifying design requirements, and planning the design, manufacturing, and evaluation stages. The design brief calls for a small, affordable multi-purpose speaker lamp that can play music from a phone and provide adequate light. Research focuses on analyzing existing speaker lamps and lamps to inspire design ideas. Key factors discussed include target markets, materials, aesthetics, mass production capability, safety, cost, and environmental impact.
Apple communicates its core values of simplicity, elegance, exclusivity and innovation through its products. It has been successful in creating strong brand loyalty through consistent messaging and focusing on user experience above all else. Apple aims to own the primary technologies behind its products and participate in markets where it can make a significant contribution through innovation. Its business strategies include becoming known for iconic products, locking customers into its ecosystem, selling at a premium based on perceived value, keeping products and branding uniquely simple, and continually updating hardware and software. Apple has a competitive advantage through communicating effectively to its audience, strategic partnerships, product quality and being a leader in innovation.
Food Fables is an interactive new media installation which shares and records your food stories: The project is currently installed live at a fine dining restaurant called Punjab Grill in Khan Market, New Delhi. In collaboration with Hakuhodo Percept Company and IoTeractions Lab.
Hearing aids are electronic devices that amplify sound to help people with hearing loss. There are two main types - analog hearing aids amplify all sounds equally while digital hearing aids analyze sound and amplify different frequencies individually for clearer sound. Digital hearing aids break sound into 48 or more frequency bands and amplify each band as needed. Hearing aids come in several styles including custom-fit models that go completely in the ear canal or invisible models. Behind-the-ear models have the components behind the ear connected to an earpiece. Receiver-in-canal models place the microphone in the outer ear connected by a tube to a receiver in the ear canal.
Phonebloks is a proposed modular smartphone design that allows users to customize their device by replacing individual components like the display, processor, battery, and more. This modular design aims to reduce electronic waste by allowing users to upgrade specific parts rather than replacing the entire phone. Some key advantages include customization, flexibility in pricing, and a more sustainable approach. However, challenges include reliance on partners, ensuring software compatibility across modular components, and low initial brand awareness relative to major smartphone manufacturers.
Epsilon Electronics Inc. was founded in 1983 and has a history in automotive audio and video. They compete in a highly saturated market against global players. To better segment the market, Epsilon has five brands - Power Acoustik, Precision Power, Soundstream Technologies, Farenheit, and SPL - which allow them to target different price points and customer types. Their in-house R&D is a competitive advantage and having multiple brands prevents product cannibalization. Moving forward, Epsilon needs to integrate new technologies like Bluetooth and stay aware of emerging trends.
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Hearing Aid Technology has advanced significantly over the past decade. Today’s in the digital world everything available in a different style with your comfort. So in the same, there is a lot of growth in latest hearing aid technology. In the market, there is a vast range of hearing machine available and each of them has some different strengths and weakness for different people.
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This document provides a marketing communications plan for Nikon's new Alfa Hi-fi product line. It includes an introduction to Nikon and an analysis of the marketing situation through PESTLE and SWOT analyses. It describes the Alfa Hi-fi products, which include home entertainment and professional equipment. Objectives are to increase market share and brand recognition within a year. The strategy involves segmentation, targeting, and utilizing various marketing tactics. Resources, evaluation, and conclusions are also summarized.
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Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
3. Existing product research:
1. How is the product field merchandised overall?
The radio, being an electronic product, is merchandised within large and small businesses. It is retailed on shelving, within packaging and cardboard, and wrapping, to prevent
damages and to ensure it is distributed safely. The packaging also retails the product in the form of advertisement be expressing the key features of the internal item and its
benefits as a point of sale. Radios are retailed in businesses such as Tesco, where numerous forms of designs would be exhibited alongside along side pricing. Radios would be
advertised on television as a means to grasp consumer interest, however in today’s marketing world radios aren’t advertised as much purely because music can be provided
from more technical products , (Apple products, MP3 players and mobile phones).
2. What’s the immediate brandscape of competitive brands surrounding your own?
The market for radios is highly competitive with companies such as Phillips, Sony and PURE. Existing products look clean and easy to use, as consumers are attracted to
products that look good. Existing brands are hard to challenge as the market is huge, so identifying a new solution requires looking towards existing ones and finding a
problem which perhaps could be fixed or changed. An example is how some of them feature a docking station for the I phone, (perhaps my solution could look further beyond
the I phone and look towards other products in which can be involved within the design). Consumers purchase these products purely because of the recognized brands; they
are reliable and trust worthy, (they own consumer loyalty and recognition).
3. How orderly or chaotic is the overall visual impression of the sector?
The market for radios years ago was highly chaotic, but has now been suppressed to orderly, purely because they do not sell anymore (progression of technology). Below is a
good example of how the sector has progressed, from very vintage designs from 70 odd years ago to highly technical designs which are touch screen such as the Phillips radio.
Radios today give the impression they are almost made obsolete because of how they are incorporated with other products such as phones; many phones feature applications
in which enable its users to listen to wireless radio on the move. Many consumers may find that the product is very attractive, but it isn’t needed necessarily as it is only a
single based product. If all past radios where made obsolete and touch screen radios where the ‘new form’ of listening to music, then this trend would increase. The present
trend/ style of listening to music is products such as an I-Pod. Products such as this are difficult to overlap, however it is always possible to make a new form of radio that
inherits this existent idea upon many other (idea to power the radio being another).
Daniel Marshall BA Product Design
4. PURE:
•Qualities of PURE’s designs are that they look
good, designed in a contemporary fashion and
look simple. These designs sell well mainly
because of these contributing factors.
•Weaknesses of these models are that they are
expensive and costly, in terms of design
because of the materials selected as well as the
technology. The second design is highly
technical, however this would be high in power
as well; not very eco friendly.
PHILLIPS:
•Qualities of PHILLIPS radios is that they look
very high tech and clean. They are simple in
terms of look and functionality; not many
buttons and big, spacious areas on the
interface.
•Weaknesses of these models are the choice
of materials; are they strong enough to
withstand use and waterproof? The material
looks weak therefore poor strength. The
design wouldn’t fit within all environments
either, as all users have different
environments.
SONY:
•Qualities of SONY radios such as these designs
are that they don’t use many functions,
materials or complicated designs.
•Weaknesses of these models are that the
buttons are too small and difficult to use by
larger proportioned users; anthropometric
studies would be advisable for this area.
PANASONIC:
•Qualities of PANASONIC are the nobs and
dials are at a good proportion. The designs
look strong and robust also.
•Weaknesses of these models relate mainly to
the design; bulk and a lot of buttons are
placed on both models. Signal frequency parts
of the radios may also be snapped off easily.
The overall look of the radio isn't very
attractive because of buttons and material
use. Consumers don’t look to purchase these
radios anymore because they have been made
obsolete (progression of technology).
Competitors and their qualities/weaknesses:
Daniel Marshall BA Product Design
5. Competitors and their qualities/weaknesses; (PURE): Technical designs
• Looking closely at the competition in which my product will face I have decided to look at one of the best brands in closer detail, PURE, to truly understand their pride radio designs, what
some of their designs mean and how they are specifically retailed; this will enable me to focus on what works well.
Qualities of the CONTOUR:
•This radio is know as the Contour, (in linguistic terms meaning a phonetic
sound) in which its name derives from. This device as shown through
imagery is designed to hold users I phones, which enables them to have a
wider speaker system.
•The contour radio can connect to the internet via a USB Ethernet
adapter, (below). This allows the user to connect to digital and FM radio
with over 30 stations.
•The product is upgradable via Wi-Fi, Ethernet or USB
•Alarms and time is also included.
•Integrated with existing products; I phone.
Weaknesses of the CONTOUR:
•The retractable unit for the I phone may be weak and
break easily.
•Only for the I phone; not a universal design.
•Expensive materials used for manufacture; metals.
•Mains powered via the back of the design; not eco-
friendly.
Future Designs:
•The progression of technology will always advance with
brand new ideas. This design proposal has been
launched but isn't available for retail currently. It is fully
touch interactive, with a working performance similar to
the I phones layout:
Daniel Marshall BA Product Design
6. • Some products have a unique, modern design to them. Some look advanced, some look
simple and others are highly personal.
Competitors and their qualities/weaknesses; (PURE): Modern designs
Qualities of the EVOKE FLOW:
•EVOKE Flow uses the same Wi-Fi technology as portable
computers to connect to the internet wirelessly.
•EVOKE Flow’s touch-sensitive controls
•Large, clear auto dimming graphical OLED display
•Handy alarm clock
•Timers
•Optional rechargeable ChargePAK battery for maximum
portability
Weaknesses of the EVOKE FLOW:
•Expensive at £149.99; internet based and expensive materials
used.
•Difficult to fit within every users home; single particular
design.
Qualities of the EVOKE MIO by Orla Kiely:
•Similar in many ways to the original EVOKE FLOW radio, but this one has a more personal feel towards its
look and design. It has been manufactured with a design influenced by the designer herself.
•As shown through imagery, the design works well in a household, and can interact with all environments
that it is placed within; kitchen, living room and even a shelf for decoration.
•This is an import piece of research that has shown me that personal design appeals to all users and
generally ‘works’.
•It features future design, modern and past designs integrated into one. This is an idea which may inspire my
designs.
•Very neatly designed and manufactured, materials include a mirror chromed folding handle, walnut
veneered cabinet, cream fascia and a stylish leather tag the radio fits perfectly with Orla’s extensive
homeware range.
Weaknesses of the EVOKE MIO by Orla Kiely:
•Apart from pricing at £150.00 which is due to
materials, this design doesn’t have many faults as its
appealing to a universal of users.
Daniel Marshall BA Product Design
7. Competitors and their qualities/weaknesses; (PURE): Interchangeability and suiting for all
users
• Products are known to be interchangeable/upgradable, through parts or software. I have researched into some radios to
learn how they are interchangeable and how some products can be altered to suit ranges of customer tastes.
• This design is sold in 7 different colours,
two examples shown. The colouring is a
good design for suiting all users in all
environments; children's night light
would be warm colours like blue and a
normal bedside light would be white.
• Colour is a very good idea to implement
for my designs as it enables users to
apply a colour which best suits their
homes.
• Colour is one aspect of aesthetics, as is
texture, style and size. These elements
are the key to ensuring my design looks
good.
• Some radios are sold in different colours, textures and styles for a
wide range of options to enjoy.
• This radio is a good example; it is hosted in a range of colours suited
for that particular consumers environment, (cutlery, dishes, etc.)
• An interchangeable part for radios can be the outer unit; the casing
could be removed and a new, different style could be replaced so the
product has some form of difference from time to time.
• Radios have advanced along way, from initial plastic
designs such as these which sole purpose was to provide
music, (with additional nobs and settings), feature the time
and have an alarm clock inter built.
• All radios have numerous things in common however:
-Time
-Alarms
-USB and other ports
-Nobs and buttons
-Ariel's
-Output speaker areas
• These basic principals should be integrated into my design
as they remain classical and practical to install into all
designs without looking too futuristic, whilst remaining
their natural feel.
Daniel Marshall BA Product Design
8. What types of radio broadcast designs are there?
• DAB (Digital Audio Broadcasting) is a popular broadcast that is well used on most radios. DAB radio’s are easy to use, much more than
analogue radios because they automatically search for stations. Once the radio has found all available stations you just choose the one
you want by name. No more trying to remember frequencies.
• With DAB you get a wider station choice also; as well as many of your existing favourite stations now broadcasting on digital radio, you’ll
also find great exclusive – to – digital stations.
• DAB radios have very high sound quality. Unlike analogue radios, DAB give you a more crystal clear sound.
• Extra features are also provided on this type of broadcast, such as scrolling text to show titles, artists’ names, news and sports results.
Features like textSCAN and intellitext enable you to pause and control scrolling text and display extra text information from participating
stations. Some models also allow you to pause and rewind live digital radio or upgrade the radio or upgrade the radio via USB or WI-FI.
• FM reception enables you to listen to local stations not yet broadcasting digitally and
provides listening in remote areas yet to be served by digital transmitters. RDS (Radio Data
System) provides extra text information, like station names, broadcast by some FM stations
• Internet radio uses the same Wi-Fi technology as portable computers to connect to the internet wirelessly. Through this connection our
flow range of radios allow you to access thousands of radio stations from across the world.
• Wi-Fi enables the user to update the system and/or browse through a large library of music stored on a computer also.
• Some designs also enable you to run internet applications such as Twitter and Facebook.
Daniel Marshall BA Product Design
9. What is an OLED?
• An OLED, (organic light-emitting diode) is related to the commonly known LED. They are naturally used in
television screens, computer monitors, small, portableOLEDs are used in television screens, computer
monitors, small, portable system screens such as mobile phones and PDAs, watches, advertising, information,
and indication. OLEDs are also used in large-area light-emitting elements for general illumination.
• Below is an example of an OLED in use on this radio. This would be what is to be implemented on my radio
design.
• From personal research I have found OLED’s also on my radios, (below);
OLED’s on radios:
Daniel Marshall BA Product Design
• The display is crystal clear, looks neat and is
very easy to maintain, (the use of a cloth is
usually involved).
10. Ethnography study:
•I have selected a photo ethnography study to carry out a study of the ‘typical user’ using my
selected product. I have photographed areas of close functionality of the product, interaction
between the user and the product and how this impacts the user generally.
Daniel Marshall BA Product Design
11. Anthropometric data:
Hand measurements (mm)
Letter
Indicator
Part of
Hand/Grip
Values
Percentile 5% 50% 95%
I Cylinder grip 40 45 52.5
J Fist Size 92.5 102.5 112.5
K Finger grip 10 12.5 15.0
Ages 15 – 65 years 14 – 9 years 8 – 0 years
L Breadth of hand 87.5 70 62.5
M Length of Hand 187.5 175 140
N Thumb Length 67.5 30 25
• I have researched all anthropometric data and have selected key
measurements that apply purely to my project. Hand
measurements are the only human element to undertake, as the
size of a human in height and diameter isn't necessary for my
product, nor relevant.
• All data provided will enable me to produce my designs in
perspective of a users interaction. I can produce models and
sketches that allow me to see how the design differs from the user.
Daniel Marshall BA Product Design
12. Persona
Goals
Personal Details
Interests & Hobbies
Education, Career &
Experience
Photograph
Personality
Demographic
Characteristics
Name: Adam Harris
Age: 27
Gender: Male
• Cycling
• Travelling
• Reading business,
economics and ICT articles
• Technology
• Art
• Literature
• Graduate at Exeter
University
• Degree in Business Studies
• Aspires to work in Apple
head office
• Experiences include placement
in Subway franchise, Manager
of a M&S store and small time
placements.
• Family man
• Travelling on business
trips aboard
• London Originated
• Lives in Exeter
• Job in head office at NEXT
• Fun
• Charming
• Respectful in manors
• Hard working
• Colourful character
• Warm hearted
• Technical
• Creative
• Loving for family
• Wife, (Sarah Harris aged
26) and two children,
(Alice Harris, aged 3 and
Charlie Harris, aged 5).
• Outgoing
• Two cars; Honda Jazz sport
(family car) and Jaguar xkr
(work car).
• Completing the hardest of tasks for satisfaction
• Perfectionist
• Hard working to be the best of himself
• Maintain a good family by being a good role model
for his children
• To ensure family and friends are
proud
Daniel Marshall BA Product Design
13. Technical Research:
• Upon developing my research I have looked towards purchasing an existing radio
and have disassembled it to understand what technical parts and elements help to
power the device.
• Understanding of course that this model is battery powered I can see how within
the back of the product the user can slide off the cover to reveal the insertion
point for the batteries, (bottom left).
• The following image shows the overall look and combination of the radio.
• The radios interior shows many parts where bosses and ribs are injection moulded
to help keep the product together. The key point in which the radio is powered is
through the PCB (printed circuit board).
• The radio is an example of an interactive product, meaning it is computer
embedded, (interactivity between the user and the product).
• The product is both physically product designed and digitally product designed.
Physical in terms of form, screening, buttons, dialling and power. Digitally in terms
of interaction, connectivity and functionality. These contributing factors for
interactive products such as the radio are important to undertake when developing
ideas., and new solutions.
Daniel Marshall BA Product Design
• This Mobile phone shows how easy it is to
interchange new designs; it simply clicks into
place onto the product. This is done through
ribs and detailed measured accuracy of how the
product will interlock.
14. Technical Research Continued:
• I have looked further into learning the interiors of other radios by disassembling
my alarm clock/cd player radio.
• This radio discovered to be more complicated mainly because it is a bigger
design, but it relates to the other radios interior; printed circuitry, LCD for the
screening, etc. This design also features a cooling fan so the interior doesn’t
overheat. It is wise to apply some form of vent to let heat escape from the radio
otherwise is will ruin.
• I have disassembled the outer body to see how the design has been made. The
entire shell has been injection moulded as the finishing points are left on the
design, (bottom left image).
• The image above is a boss with secure ribs to distribute the weight of the
strength of the material to ensure it can withstand use and is self-sustainable.
• Numerous boss designs have been injected onto this product for the screws to
provide connectivity of the parts. The plastic is recyclable and is ABS plastic.
Daniel Marshall BA Product Design
15. Questionnaire results:
1. Do you currently possess a radio in your household?
5 people
15 people
2. If yes, where do you keep/place the radio in your household?
12 people
4 people
4 people
2 people
5 people 0 people
0 people
3. Would you like the idea of an eco-friendly powered radio?
17 people
3 people
4. If No, please provide reasons, (3 people):
•“Don’t think it’s a good idea.”
•“Don’t listen to the radio at home only in work”.
•“Normal radios are fine”.
5. What ideas do you think would be good to eco-power a radio? Please provide
your answer below:
13 people
2 people
3 people
• I have produced a series of questions to ask the
public, selecting a random 20 members.
Collecting their results enables me to produce my
product to consumer demand.
• It also enables me to look closely what people
may think towards the idea.
• The results show how the higher percentage of the
population possess a radio of some form of
description.
• The results show that people place radios mainly in
the kitchen area. Some people did comment that
they place their radios around windows and counters
within exposed sunlight of their kitchen also.
• The results show how people like the proposal of a
new, eco-friendly design.
• The results show how people would like solar power as a
provider. This means this is how my radio shall be powered
to achieve my objective.
• An interesting point one person raised who marked ‘both’
said: “Wind up as long as it lasted for a while. Solar powered
in the garden for summer “. Perhaps my idea can inherit
numerous eco-friendly sources of power, however the
technology may be to complex to bring in too many ideas;
this will be focused during my development of ideas.
Daniel Marshall BA Product Design
16. Solar Power:
• Solar power was the winning decision in which the public would like to see. Of course, existing radios
possess forms of technology with solar power units, but they do not look very appealing, nor modern
styled as shown in some examples.
• They look to be manually wired in the top design, with its individual component, where the other
design looks compact with the panels, it looks outdated.
• Sunlight is the key contributing factor to powering solar power. Focusing on the physical side of the
matter, sunlight on average arrives at a 45 degree angle during the hot seasons of the year, where ate
a lower angle during the cooler, winter period.
• As shown in the diagram, the earth is hotter and cooler at different times. This is due to the earths
rotation around the sun, thus impacting sunlight's direction of travel and the heat impacted from that
angle, (hot from the higher angle then a lower angle).
• This research is interesting towards my design; for the angle of the solar panel, perhaps the panel
could be hidden and appear when attracting sunlight, and also, be set on an angled bar to rotate
directly at the suns rays, as shown on the diagram:
• Solar power can also encourage other forms of
eco power to collide; this radio has both solar
and wind up technology. This a perfect
demonstration of an eco powered radio. This
could be an angle for designing ideas, as some of
the public did comment on wind up technology:
• Solar panels are made from monocrystalline
silicon wafer, (containing solar cells that collect
sunlight):
Daniel Marshall BA Product Design
17. Solar Powered Radios:
•This type of radio has been manufactured, however a long time ago when older radio designs where popular. Below I have researched existing models of forms of radios within this category, with
annotations also included:
• Here is a radio that has a
foldable solar power unit
as well as a hand wind up
mechanism when the
weather isn't sunny. This is
a clever idea as it
addresses all necessary
conditions, faults however
result in the products look;
not a very attractive
design
• This radio has both FM
reception and DAB; the OLED
shows song names, artists and
words as shown in the image.
This design is nice, clean simple;
a good design. Note that more
than one type of broadcast can
be interpreted, but not Wi-Fi as
this requires mains power; solar
power can provide limited
energy.
• The popular hand held radio
invented by Trevor Baylis is a
well known design being idea
for portability, easy of use and
simplicity. It can be solar
powered also, however it is
analogue based like the old
designs.
• This unique, surreal design
is very solar powered
specific, with its adjustable
panels enabling the user to
angle them to the specific
angle of the sunlight
travelling. Looking closely
at the design, it features
very minimal operations
and a OLED, which is small.
This is useful as it shows
that certain shapes obtain
great ideas and looks.
• These designs like the first perform well
in terms of eco-friendly power,
however they are bulky and poorly
presented. This is a good working point;
the radios already possess the
functions, (which won on the
questionnaires), a good idea would be
to turn the look of the radio into
something aesthetically pleasing to all.
• Clean, simple and easy to use; this radio is a
perfect example of what I aim to produce,
however it looks very simple in terms of look.
What's also interesting is how the radio is sold in
numerous designs, (this also looked in more
critical detail earlier in my research). Colour
interchangeable parts in terms of the outer design
maybe an interesting design issue to play with.
Daniel Marshall BA Product Design
18. Manufacturing techniques and materials involved:
•Manufacturing the radio itself takes careful consideration; what materials are used, why use them, what technic is best for that method and is it the
most cost efficient method? From looking at numerous radios and disassembling 2 existing radios I have learnt allot about manufacturing and materials.
Here is my conclusion for making my radio:
• Looking at the 7 types of plastic groups, I have learnt what each one
contributes towards, however both radios I have looked at use ABS,
(Acrylonitrile butadiene styrene) which would fall into number 7, OTHER,
known as “Mixed Plastics”.
• Reflecting on my radios also exposed critical parts that clearly showed how
both radios where made; injecting moulding. The parts being bosses and
ribs, which would be IM, also including the ejected points in which the
machinery ‘pushes’ the parts away once made.
Injection moulding and its methods:
1. The process begins when a “short shot” of thermoplastic is injected into the mould, partially
filling it with a predetermined amount of resin.
2. Using either a nozzle or gas pins, nitrogen is injected into the centre of the hot resin, following
the path of least resistance it forms hollow channels and directs the resin to the last area of the
mould to fill.
3. As the gas expands in the cavity, forcing the plastic in front of it, all of the surfaces receive an
equal pressure creating an even “pack out” of the part. This brings the following benefits:
shortened cooling cycle, elimination of sink marks and improved dimensional stability.
Daniel Marshall BA Product Design
19. Branding my product:
• Its always important to label designs when marketing them. Names of products gain customer recognition, loyalty, preference, trust and overall customer satisfaction, upon that brand
being successful. Existing markets such as Pure, PHILLIPS, PANASONIC and SONY have established themselves as electrical suppliers, PURE being very successful for its designs in particular. I
have designed my own personal label which establishes key parts of my design.
• All of these designs share a similar element; the logo designs look plain, original and designed with simple text, which from personal appearance implies simple ideas; I have looked to
produce my design as shown in the form of the 3rd
dimension with bold, powerful text:
• Solid text with curves in
the lettering for effect
• Reflection from the text
to imply a futuristic
design
Daniel Marshall BA Product Design
20. Concept Development - sheet
1/4:
• The ideas with a red box
indicate the selected
idea for development.
Daniel Marshall BA Product Design
30. Matrix Evaluation:
Design Proposals Ease of use Portability Versatility Sustainability Ethical Popularity Total
1. ++ + + ++ ++ ++ 10
2. + o o + + + 4
3. + o + + + + 5
4. ++ o o + ++ ++ 7
5. ++ ++ + + ++ + 9
6. ++ + o + ++ + 7
• Upon reflecting on my designs, I have selected one concept to take further into production, idea 1. From this stage the design will be taken further into account in terms of the
look, the assembly and a CAD of the model to shop its technical look as well as an in-situ to reflect the products qualities.
• To finalise the product I will first look at the proposal
look and how it can be improved.
• From all of my research I already know the materials
and manufacturing methods that the product would
undertake, it now faces a more elaborate assembly
method and alterations to its look and design.
Daniel Marshall BA Product Design
Initial Modelling:
•Whilst developing ideas I had built a model representing
idea 3. The reason for doing so was because Initially I was
very taken personally to this product proposal, however
reflecting back to my brief the key element wasn’t to
ensure it can ‘Hold’ a phone, any radio can do this as
shown in the example image.
•At this point I realised how I needed to change my
outlook by reflecting back to the briefs direction of
producing an eco-friendly radio.
31. • Here I have identified a accurate sketch plan of the radio,
and how it will look through broad design.
• Here I have produced a CAD
design of my product; it is shown
in two different designs to
illustrate how it will look when
different interfaces are applied.
From this stage I will look to
produce a series of
measurements, identifying each
part and producing a final in-suite
situation in which this CAD design
will be illustrated within.
Detailed embodiment design:
• This page looks at how the selected product has been taken that extra step further into
more critical detail. It looks at closer detail on the radio, the final look and a broad
plan.
Daniel Marshall BA Product Design
User Centred Design (UCD):
•Looking further into my detailed design I have looked at how
the product will be constructed through a brief exploded plan. It
enables me to study each part, knowing how and what that
particular parts purpose is.
•I have produced a model which enables me to demonstrate the
product in use, from lifting the radio, rotating the handle or
tuning the stations/volume.
32. Daniel Marshall BA Product Design
Detailed in-suite CAD - Final:
• Clean look to the
interface, designed to
be user friendly.
• Rotational handle alike
Trevor Baylis’ hand
held radio; for when
sunlight isn't visible.
• Solar powered to
capture suns rays;
additional means of
powering with a
modern design look.
Detailed in-suite CAD - Final:
34. Daniel Marshall BA Product Design
General Arrangement Drawing:
Notes…..
General Arrangement Drawing:
35. Exploded view:
Daniel Marshall BA Product Design
Item Number Title of Part Material Quantity
1 Front cover ABS 1
2 Front frame ABS 1
3 Handle ABS 1
4 Handle Arm ABS 1
5 Handle attachment ABS 1
6 Cover Frame Aluminium 1
7 Bar Aluminium 1
8 Back frame ABS 1
9 Back frame ABS 1
10 Solar Panel
Monocrystalline
Silicon Wafer
1
11 Ariel Aluminium 1
12 Screws Steel 12
13
OLED (Electrical
compounds)
OLED 1
14 Speakers ABS 2
15 Central Frame ABS 1
16 Base pads Rubber 4
17 Dials & Buttons Aluminium 6
B.O.M
:
• NOTE: Inside of the central frame (15), Is
the location of electrical components,
circuitry and powering, (as learnt from past
research).
36. Task Analysis:
•A Task Analysis will enable me to identify the key issues relating to the product in more critical
detail then my previous understanding of factors and influences research. At the end of the
project I will produce the same task analysis to see how my product performs in all areas.
Radio Ergonomics
User interface
Performance
Assembly
• Its important to remember what tactile
qualities selected materials feature,
(sense of touch, how good it feels).
Aesthetics
Finish
Build Quality
Function
Materials
• The combination of materials should be
assembled in a distinctive formation.
This involves strong materials like
plastics and woods, learning their
properties.
• Concern for the environment when
selecting my materials; concerns of the
impact to acquire them for example; in
this case sourcing reusable materials is
an advisable method.
• Its important to reflect the over
performance of that materials; its
finish, how it feels, looks and reflects
impact upon the consumer. The radio
must have a good finishing.
• The radio must function easily and
safely. This can be achieved with
ensuring its well designed and
tested by the BSI.
• It must be eco friendly. This can
be achieved through its power
source, sourcing reusable
materials and building the design
from fewer parts as possible.
• Anthropometrical
studies will enable
me to look closely at
what measurements
are needed for my
radios development;
size of buttons for
example.
• Not just human
sizes, but also the
design itself; it
mustn't be too
large or small, but
well suited for the
user to operate.
• Manufacturers
declarations, or user
requirements, will declare
what exactly is expected
from the outcome; it must
play music, it must look
good and stand out from
other designs with its USP.
• The USP alone is
important; for the radio to
be eco friendly, it must be
sourced from all possible
methods of accomplishing
this, (in-depth research).
• The user of the product must find
the interface easy to use, not too
many dials or operational points
and comforting, (the relationship
between the user and the
product, how it personally feels).
• A simple design should be
implied to the designs; nice
colours, textures,
materials, shapes, forms
and overall presentation.
• The overall design has to
withstand use from the user;
sometimes in certain
environments the product is
placed in events can occur such as
water spilling or the radio falling
from a ledge. The assembly of the
product must be well organised.
• Alike build quality, however
assembly concentrates on how
practically this product will be
held together. Bosses for example
are a practical method of
accomplishing this.
• Assembly looks also at the
manufacturing technics in which it
will undertake; how will the
product actually be made?
Injection moulding for example to
make the parts within industry.
• The finish of the product depends on the material; woods usually
interact with veneers or plastics with a polishing form.
• Depending on the finish, it must be safe; none-toxic or
dangerous in any form.
• Size, Colour, Style and Texture; my product must perform well in all of these
critical fields. Size ensures the product is a suitable proportion for both the
product itself and the user. The product should be graphical, look nice and
stand out well in any environment. The style should be up-to-date, not too
old dated nor too futuristic, however the product is to ensure it isn't
outdated within the next 10-20 years at least. Texture of the material; is it
leather, wood, plastic, or something else? It must feel comfortable to hold
and use, no sharp edges or hazards.
Daniel Marshall BA Product Design
37. Components
Sustainability
Packaging
Manufacturing
Safety
Cost
Maintenance
Similar Products
Reliability
Radio
• Reliability can be given from the
product if user tested through UCD
methodologies, these being user trails,
insights, interviews and other user
approaches.
• Reliability concerns user trust within a
design; the brand and design must be
user friendly.
• BS tested; this ensures the product
would be ideal for marketing.
• All materials and components must be
sustainable. Materials, packaging and
resources are well researched to
ensure they are reliable.
• General H&S specifications and
standards; labels and warning on
certain parts so the user is identified.
• Products feature labels which signify
issues that help the manufacturer to
inform the consumer of the safety
and maintenance precautions. My
radio should be easy to repair if
problems occur. If parts do damage or
get wet, the product should be easy
to dissemble and repair/interchange
for a new part.
• The product must serve a quality life
span; this can be achieved with careful
considerations such as cleaning the
radio regally with a dry cloth or
duster.
• The environment, the economy and the social system all relate to a system that can be
maintained in a healthy state indefinitely. These terms relate to the general sustainability
within the sustainability process. The product should be mass manufactured as opposed to
batch to save cost, time and energy.
• Materials should be locally sourced if possible to reduce carbon footprint impact.
Obtaining these materials naturally is damaging to the environment and its resources;
Mining metal ores and plastics coming from oil, both unsustainable if constantly revisited.
• Recycling is key to this product; obtaining recycled plastics, woods or metals to make this
product whatever it looks like. However, it costs a lot to recycle materials, but being more
friendly. Its difficult to decide, recycling materials or purchasing them from suppliers in
which they are freshly harvested; both methods feature the good yet the bad points.
• The economic system of sustainability exclusively focuses upon the total transportation
audit, which is an examination of financial records. This means how the product is
distributed to the market. Shipped by ISO containers however it would be transported by
lorries; this process should be cost effective through mass manufacturing.
• My radio mustn't harm people, offend or insult in any way otherwise issues
would rise causing public awareness and protest. No misused labels, colours
or imagery should otherwise be used throughout the product.
• Kept to a minimum in
all sustainable,
manufacturing and
material areas. The
cheaper the cost the
more profit will gain.
• JIT (just in time)
manufacturing is one
approach that will save
a lot of money; upon
ordering materials as of
when they are needed,
reducing storage.
• Boxed and easy to open
by the user; the product
would be fully assembled
and ready for use.
• Clear imagery and logo
branding the interior
product, saying what it is.
• Injection moulded, blow
moulded, rotational moulding,
etc. At this point its difficult to
know how to manufacture my
design, however I will look into
existing designs to learn their
manufacturing technics.
• Some parts can be interchangeable,
these being outer designs perhaps so
the consumer has a different look
each time. Not just interchangeable
parts, but perhaps upgrading the
system also for better performance
factors perhaps?
• Servicing the radio would involve
quality checked; on products a small
golden label can be found to show it
has been checked by an institute. A
check up usually means to ensure the
part still works, operating and fully
functions.
• User tested and evaluated by an
institute such as the ISO
(international standards
organisation) that issue a
certificate to organisations that
meet British standard
regulations. If BSI certified my
product fro example it would be
classified as safe for purpose and
use.
• Labels and warning signs are a
good demonstration for user
care: “WARNING: KEEP AWAY
FROM WATER BASED SURFACES”
for example; the consumer must
be kept in mind.
• All existing radios possess some form of consumer
interest that makes them work well together; each
product has a USP, (unique selling point) that issues
that product. Mine being eco friendly should appeal to
a lot of users potentially that is if it looks good.
Daniel Marshall BA Product Design