The Social Ads Tools is a web-based solution for the management of Facebook advertising on a large scale, allowing users to considerably reduce the resources required to manage multiple, complex, Facebook Ads campaigns.
Affiliate marketing is a form of performance-based influencer marketing model where an e-commerce company compensates third-party publishers to generate leads to the company’s products & services. The affiliates also known as third-party publishers earn a commission to promote the co
https://www.tycoonstory.com/marketing/keys-to-creating-an-affiliate-program/
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
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+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
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Reporting – Charts, Dashboards, and Reports; Configuration and Adding Fields
Affiliate marketing is a form of performance-based influencer marketing model where an e-commerce company compensates third-party publishers to generate leads to the company’s products & services. The affiliates also known as third-party publishers earn a commission to promote the co
https://www.tycoonstory.com/marketing/keys-to-creating-an-affiliate-program/
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
Get more leads: How diversifying ad spend is better for businessAcquisio
Leading advertising company, Sensis, will discuss how they managed to improve ROI for their local small business customers, by advertising on Bing Ads.
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Using Quick Campaigns; Creating and Using Marketing Lists; Creating a Marketing Event; Capturing and Viewing Event Responses; Performing Response Follow Ups; Recording Opportunities
Reporting – Charts, Dashboards, and Reports; Configuration and Adding Fields
All in one dashboard saves you from logging into all different Ad platforms (social, search, display) for updates on campaign performance.
rtb-media.me
Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities. The model provides 4 stages of organizational maturity, which are:
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CRM Software : Kapture CRM is a Mobile platform, user-friendly Customer Relationship Management software for Real Estate, Banks, Hotels, FMCG industries.
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
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http://webvidhya.com/doubleclick-dfa-dfp-training-in-hyderabad/
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DoubleClick for Advertisers is an Ad Management and Ad Serving solution that helps Agency and Advertisers manage the entire scope of digital advertising.
Follow me to get more updates regularly.
7 - Du digital au réel, comment mesurer l’engagement du consommateur avec l’e...Use Age
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All in one dashboard saves you from logging into all different Ad platforms (social, search, display) for updates on campaign performance.
rtb-media.me
Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities. The model provides 4 stages of organizational maturity, which are:
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- Mature
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- Orientation
- Leadership
- Tools & Platforms
- Demand Generation
- Budget & Staff
- Metrics
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Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
Doubleclick Training in Hyderabad | Online Double CLick Training in USA,UK,Ca...rajureload
Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients.
http://webvidhya.com/doubleclick-dfa-dfp-training-in-hyderabad/
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DoubleClick for Advertisers is an Ad Management and Ad Serving solution that helps Agency and Advertisers manage the entire scope of digital advertising.
Follow me to get more updates regularly.
7 - Du digital au réel, comment mesurer l’engagement du consommateur avec l’e...Use Age
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Plus en http://use-age.org/world-usability-day/wud-2014/
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2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
Shape.io offers a cross-channel PPC budget management software suite. Monitor your PPC spend and performance across 8 ad platforms, automate time-consuming, low-value tasks, and eliminate budget pacing issues and overspends for good. Shape also now offers an Advertising Data Infrastructure product. Shape's ADI combines a two-way API that normalizes data across all major PPC ad networks, a warehouse to house all your data, and public connectors to your favorite software tools.
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Learn the ins and outs of successful Facebook advertising with our comprehensive guide. Discover how to navigate Facebook Ads Manager, craft compelling ad creatives, optimize budgets and targeting strategies, monitor performance metrics, troubleshoot common issues, and stay updated with best practices. Whether you're a beginner or seasoned advertiser, this guide provides valuable insights and actionable tips to help you achieve your advertising goals on Facebook.
2. Launched in 2009, Social Ads Tool is a
pioneering solution for major Facebook
advertisers, its aim is to considerably reduce
the resources spent in managing multiple
accounts, monitoring budgets, evaluating
target groups, scheduling and controlling
complex campaigns.
With Social Ads Tool, the focus is on ROI; all
information required for smart decision-
making is available in a simple, user-friendly
and intuitive interface integrated with
Facebook via a set of Application Programming
Interfaces (API).
Technology Tailored for Social Media Marketing...
Combining technology and industry expertise a web-based solution to manage Facebook
advertising on a large scale has been developed and launched world wide
Core Features:
• Integrated with the Facebook API
• Client Management Centre
• Campaign Manager
• Ads Manager
• Report Centre
• Help Centre
2
3. …With a Strong Focus on making the Complex seem Easy
With Social Ads Tool it is possible to unleash the power of large complex advertising
campaigns using one simple, intuitive interface, saving both time and money
Facebook API: Through robust back-end integration with the Facebook APIs it is
possible to manage campaigns and ads without logging in to the Facebook’s
User Interface. All data is automatically synchronized with the Facebook
databases.
Advertiser Management: To manage advertiser information including contact
details, Facebook accounts and budget spent. A user-friendly wizard lets users
configure, test and deploy tracking scripts for real-time conversion tracking. As
an option, one can also upload conversions from an external tracking system.
Campaign Management: To sort, view and edit a single campaign or multiple
campaigns. A range of filter settings can be applied and campaign data can be
imported or exported in bulk. A scheduling function makes it possible to put a
campaign live on specific days of the week and/or at a precise time of the day,
maximizing control and performance .
The tool can also review real-time Ad performance and manage the bidding
process automatically, aligning the bids to meet a pre-defined target CPA or by
following a ROI range. One can also set an acceptable CR and a learning budget,
the system automatically pauses the ads which do not meet this target criteria.
Report Centre: To create reports and charts against standard Key Performance
Indicators (KPIs). Reports can be customized, exported, emailed and even saved
in the system and scheduled to be emailed automatically to selected addresses
at a specified period. 3
4. The Solution is designed to be Simple, yet Powerful…
The structure, logic and schedule of hundreds of campaigns created with Social Ads Tool can be managed in just
a few minutes
Quickly select, sort and filter entries to be edited or deleted
Import and edit data in bulk, clone Ads or schedule them to run at a specific time of day
Edit settings to multiple entries (i.e Targeting, Creative settings, auto bidding etc..)
Clear, simple, intuitive user interface
4
Ads performance can be improved
using features that are not available to
advertisers via the Facebook interface,
for example:
Additional hints on suggested
keywords
Real-time analysis of Key
Performance Indicators, includes
comparing KPI’s with another
time period
Autobidding to target CPA or
to a ROI range
5. …because ROI is the key
Social Ads Tool is the standard Facebook campaign management tool throughout several
agencies. Why?
Increased Productivity & Optimized Campaign
Performance
The primary benefit is a huge increase in productivity,
with Account Managers able to spend ten times more
budget than previously due to more efficient and better-
informed campaign management.
Organizational Benefits
The management team benefits from increased control
and visibility of the accounts managed by their Account
Teams; the single interface provides a convenient
overview of all accounts being managed, budget
information, etc .
Using Social Ads Tool the team efficiency is maintained at
a manageable level although the advertising effort
increases in volume and team resources ard kept
unchanged.
5
10
100
Without Social Ads Tool With Social Ads Tool
Budget spent efficiently with
the same amount of
resources
0
20
40
60
80
100
120
5 30 55 80
AbilitytoachivehighROIbyacore
teamof10people
Performance vs Scalability
Team
Performance
using Social Ads
Tool
Team
Performance
using only Fb
Fb advertising
accounts managed
6. Self optimization is at the core of the system
Why waste budget for ads that do not convert? The first step to achieving budget
optimization is setting an acceptable Conversion Rate (CR) limit; the system will
automatically pause the ads that do not meet your performance criteria.
Optimized Campaign Performance based on Conversion Rate control
If ads do not reach the CR you seek, they are automatically paused.
Social Ads Tool users can input their own acceptable CR threshold
limit.
6
Facebook
Ads
Ads
Ads
Facebook
Ad
Paused
Ads Ads
Social Ads Tool
Conversion
Tracking
Facebook
Using Facebook
only
Getting help from
the optimization
logic built in
This ad doesn’t reach
the CR you are after
These ads are
worth spending onYou bid on
CPC or CPM
for all ads
7. Auto bidding towards target CPA
Social Ads Tool frequently calculates the Actual CPA and makes bid adjustment to align to
Target CPA
7
Currency
Conversions
Calculate
Real CPA
Adjust
bid
Wait
Get FB
Ads data
Optimized Campaign Performance via Auto Bidding
The new bid price is calculated by matching the Target CPA
manually entered with the Real CPA calculated by the
system.
8. Auto Bidding based on Return On Investment (ROI)
The higher your cost for Fb Ads is, the lower your ROI will be, if sales generated are not
increasing accordingly (and vice versa). By assigning a value to your conversions, the
system lets you bid higher if your ROI goes above an upper limit you define, and
decreases your bid if the ROI falls below a lower ROI limit.
8
Optimized Campaign Performance based on ROI Auto Bidding
Each hour the ROI is calculated taking into account your cost for bidding on Facebook (CPC or
CPM) versus what you gain promoting Items for sale (for example)
The bid price is recalculated each hour by increasing the bid of a percentage you control, when
the ROI goes above a percentage you define (and vice versa).
Bid
High
Sell
More
Get a
higher
ROI
ROI
Sales
Cost
Bid
Low
Sell
Less
Get a
higher
ROI
9. It was developed based on Real Experience…
The Social Ads Tool is continuously being developed according to user-needs and
feedback, updates are implemented quickly and on a regular basis, features include:
The Report Centre: To create and customize business reports with email and
automatic scheduled mailing options
A module to facilitate the management of client information and accounts
The Ads Generator Content function can self-generate 100 ads automatically
A solution to import and synchronize conversion data from other systems.
Track conversions: Real-time conversion tracking and reporting of sales and other
external website activity
Fire third-party scripts: Trigger and test server-side or client-side third-party
piggyback scripts and pixels
Define transactions: Using the transaction product type, users can see exactly which
items were included in sales and at what cost
Summary performance reporting: Summary performance data grouped by month,
week and day
Ensured ongoing development is the key to providing added value
9
10. …And it is Tailor-made for large Organizations
Administrator
Managers
Operators
Facebook
Advertisers
(Clients)
With Social Ads Tool you can allocate different levels of account access and control to
Managers, Operators and Clients, according to your organizational requirements
10
Administrator: Complete access and control of all client and account information; can
assign responsibility for client accounts to the relevant Managers and Operators
Manager: Allocated responsibility for the management of specific clients by the
Administrator. Can add, edit, update information related to allocated client accounts.
Only one Manager can be allocated to each client account
Operator: Manage the day-to-day running of the account. They may be assigned to
work across one or more clients accounts
Clients: Password-controlled client access to view performance reports (no cost info)
11. The Solution comes with back-office help Integrated
The Help Centre is designed to support any type of organization, it offers:
Personalized support functionality where users can ask questions, report problems or request new
features or improvements
A fully-dedicated Back Office support organization
A Rich Media content Knowledge Base Database covering key help topics (manual, screen help, FAQ’s,
tips, hints, etc)
Video tutorials, step-by-step user guides for all main functions
Dedicated online support is crucial for sustaining the adoption of new technology
11
12. Our Business Proposal
Fee:
4% of advertising budget* spent on Facebook via Social Ads Tool
€ 1,000 (one-time fee) for each Facebook advertising account** activated in the system
Included:
Access to the tool for 12 months (renewable)
Collecting, hosting, storing and processing data
Full implementation of all core features, included some ad-hoc development if needed
Continued training and support
Usage of all updates and enhancements
Continued integration with the Facebook infrastructure and APIs
(*) the percentage may vary between 3% and 5% depending on volume; 4% refers to an indicative volume of € 100,000/Month
(**) If the number of accounts exceeds 20, discount rates will apply based on volumes. For very large advertisers, it can also be waived
The Pricing model is based on a percentage of budget spent on Facebook
12
14. About 77Agency
77Agency is an independent agency that supplies new media marketing consultancy,
campaign management, training services and software solutions
Local presence in London, Milan, Riga, Amsterdam, Madrid, NY
Over 85 people from 15 different countries
35% of team is IT-dedicated
Solid competencies in all new media aspects
Search Engine Marketing & Search Engine Optimization
Social Media Marketing
Performance base marketing
Training www.77academy.com
One of the first players worldwide to develop a proprietary platform to manage
Facebook Ads and Fan Pages, as well as Twitter
77Agency has implemented developed applications & manages Fan Pages for
clients across a wide range of industry sectors & territories
One of Europe’s largest and fastest growing new media marketing agencies
14