2. Next Generation, online display advertising Digital Media Trading Platform All the inventory, all media brands, on one live trading screen Plan, Optimize and Buy a schedule within minutes Live price, availability and ratings data built-in
3. Gives connected media agencies a compellingcompetitive advantage Non-Guaranteed Real time Exchanges Guaranteed Reserved Premium CPM Guaranteed reserved CPM with dynamic ratecard pricing Buy from major ad exchanges in a single screen Entirely free for accredited agencies
4. 1 2 3 4 5 For media buyers here’s how it works: PLAN OPTIMIZE BUY ADD CREATIVE Brandscreen pays agency commission ACTIVATE
5. 1 HOW IT WORKS Plan Define campaign variables Select data sources (such as Nielsen and comScore) Brandscreen algorithms finds best buys
6. 2 HOW IT WORKS Optimize Modify campaign variables Manually add or delete media brands Evaluate reach, frequency, cost, performance...
7. 3 HOW IT WORKS Buy ‘One Click’ using IAB ‘electronic IO’ Brandscreen traffics order directly into ad servers System captures creative requirements
8. 4 HOW IT WORKS Add Creative Load material via files, adtags or URL Free Creative Library Material tested for compliance
9. 5 HOW IT WORKS Activate Activate the campaign Track performance and status in your Dashboard Synced with major ad servers for reporting
