The document describes the typical stages in a product lifecycle model: introduction, growth, maturity, and decline. It includes examples of activities that occur at each stage, such as research and development during introduction, sales and support during growth, maintenance during maturity, and technical support during decline. The document also provides examples of how the product lifecycle model can be depicted visually in a graph or diagram.

1. Product Lifecycle - Style 1
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INTRODUCTION GROWTH MATURITY DECLINE
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2. 1
Research
Usability Engineering
Prototyping
2 INTRODUCTION
Development
Testing & QA
GROWTH
Documentation
3
Deployment
Product Lifecycle - Style 1
Porting
MATURITY Sales
Support
4
Maintenance
Technical Support
DECLINE
Performance Engineering
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3. SALES
1
RESEARCH & DEVELOPMENT
2
INTRODUCTION
3
GROWTH
TIME
Product Lifecycle - Style 1
4
MATURITY
5
DECLINE
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4. Product Lifecycle - Style 1
SUB STAGE - 1
Stage 1 - INTRODUCTION
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SUB STAGE - 2
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SUB STAGE - 3
SUB STAGE - 2
SUB STAGE - 1
SUB STAGE - 3
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5. Product Lifecycle - Style 1
SUB STAGE - 1
Stage 2 - GROWTH
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SUB STAGE - 3 SUB STAGE - 2
SUB STAGE - 2
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SUB STAGE - 1
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SUB STAGE - 3
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6. Product Lifecycle - Style 1
SUB STAGE - 1
Stage 3 - MATURITY
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SUB STAGE - 2
SUB STAGE - 2
SUB STAGE - 1
SUB STAGE - 3
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SUB STAGE – 3
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7. Product Lifecycle - Style 1
Stage 4 - DECLINE SUB STAGE - 1
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SUB STAGE - 1
SUB STAGE - 2
SUB STAGE - 2
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SUB STAGE - 3
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• Pitch your ideas convincingly
SUB STAGE - 3
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8. Product Lifecycle - Style 1
GROWTH
MATURITY
INNOVATION
DECLINE
GROWTH
7
4
SALES
INTRODUCTION
5
3 6
INNOVATION
2
1
TIME
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9. Product Lifecycle - Style 1
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REINVENTION
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INTRODUCTION GROWTH MATURITY DECLINE
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10. Product Lifecycle - Style 1
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SALES UNIT
SALES
2
1 3 UNIT COSTS
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INTRODUCTION GROWTH MATURITY DECLINE
QUANTITY
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11. Product Lifecycle - Style 1
MONOPOLY COMPETITION
Sales
Decline of
Idea Promotion First Competitors Mass Production Production
1 RESEARCH 2 GROWTH 3 MATURITY 4 DECLINE
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12. Product Lifecycle - Style 1
SERVICES OFFER IN VAROIUS STAGES OF PRODUCT LIFE CYCLE
1 INTRODUCTION 2 GROWTH 3 MATURITY 4 DECLINE
Product Management Product Customization R&D Product
SERVICES
OFFERED
Architecture & Design Core Product Enhancement Product Differentiation Re-engineering
Product Development Bug Fixing Product Migration Maintenance
Testing & QA Product Versioning Product Implementation Technical Support
Deployment Product Implementation Testing & QA
Deployment
Testing & QA
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13. Product Lifecycle - Style 1
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INTRODUCTION GROWTH MATURITY DECLINE
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14. UNGROUPING THE OBJECT
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1. Right click the object ,
2. Choose Group and then Ungroup
3. Click beside the object and drag the arrow over it.

15. EDIT COLOR - INSIDE A GROUP
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1. Right click the object, Choose Format Shape in the dialog box
2. Choose “Fill” in the Format Shape box then “Solid” or “Gradient”
depending on the appearance of the object. Change colour as
shown in the picture.