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PIM SUPERCHARGES YOUR
SEO STRATEGY
7 SEO BENEFITS OF PIM IMPLEMENTATION
1
©2019 Catsy. All rights reserved.
WHAT IS PIM?
2
• Product Information Management
• PIM centers on three core functionalities
• Centralization
• PIM is a si...
THE FACTS
• Most of your product page content will end up being
indexed by a search engine
• Ranking high on Google, Amazo...
PIM AND SEO
4
• With regard to product content, PIM allows for…
• Input
• Storage
• Organization
• Modification
• Updating...
THE 4 KEYS OF SEO
5
1. Keywords
You need to use the words your customers will search to find a product.
2. High Quality Co...
PIM SUPPORTS
YOUR SEO
STRATEGY
6
7 Key Functions
1. Keywords
2. Product Tags
3. PIM with Digital Asset Management Function...
1. KEYWORDS
7
©2019 Catsy. All rights reserved.
Incorporate keywords from implementation
• SEO optimization starts on day ...
2. PRODUCT
TAGS
8
©2019 Catsy. All rights reserved.
THESE SHORT
DESCRIPTORS GIVE MORE
DETAIL THAN NAMES AND
CATEGORIES
DIF...
3. PIM & DAM
9
• DAM is digital asset management
• Digital assets mostly refers to images and videos
• Ecommerce is a prim...
4. AUTOMATIC IMAGE
TRANSFORMATION
10
©2019 Catsy. All rights reserved.
A search engine can’t tell if your product pages ar...
5. INTEGRATE SALES REP FEEDBACK
11
©2019 Catsy. All rights reserved.
Feedback is the lifeblood of
improving your site to m...
6. COMPETITOR CROSS
REFERENCING
12
©2019 Catsy. All rights reserved.
KNOWING WHAT YOUR
COMPETITORS ARE DOING
TO SUCCEED IS...
7. PERSONA
DRIVEN PAGES
13
©2019 Catsy. All rights reserved.
Manufacturers have
diversified their sales
channels
Multi-sto...
14
PIM DRIVES
SEO AT
SCALE
©2019 Catsy. All rights reserved.
Individual products require
carefully articulated
strategies ...
CLICK HERE TO SEE WHAT
CATSY CAN DO FOR YOU.
THANK YOU!
15
©2019 Catsy. All rights reserved.
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PIM Supercharges Your SEO Strategy: 7 SEO Benefits of PIM Implementation

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A proven way to drive revenue is by optimizing product content for search with an SEO strategy. No matter how you slice it, a search engine will eventually rank almost all product content built or syndicated for your website. PIM gives you the tools you need to optimize your content for SEO.

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PIM Supercharges Your SEO Strategy: 7 SEO Benefits of PIM Implementation

  1. 1. PIM SUPERCHARGES YOUR SEO STRATEGY 7 SEO BENEFITS OF PIM IMPLEMENTATION 1 ©2019 Catsy. All rights reserved.
  2. 2. WHAT IS PIM? 2 • Product Information Management • PIM centers on three core functionalities • Centralization • PIM is a single source of truth for product information • Optimization • PIM facilitates modifying product content for accuracy • Syndication • PIM automatically pushes content to your all the places you sell across ©2019 Catsy. All rights reserved.
  3. 3. THE FACTS • Most of your product page content will end up being indexed by a search engine • Ranking high on Google, Amazon, Bing, or whichever retailer or marketplace you sell on is key to revenue and growth • Managing a few products on a couple of sites is simple and there are lot of online resources to help HOWEVER… • PIM gives you the tools to optimize content for SEO at scale ©2019 Catsy. All rights reserved. 3
  4. 4. PIM AND SEO 4 • With regard to product content, PIM allows for… • Input • Storage • Organization • Modification • Updating • Development • Optimization • Syndication • SEO strategy can be employed at any and every one of these points ©2019 Catsy. All rights reserved.
  5. 5. THE 4 KEYS OF SEO 5 1. Keywords You need to use the words your customers will search to find a product. 2. High Quality Content Original, informative, exhaustive explanation of a product. 3. Digital Assets Ecommerce is a visual experience, no one is going to buy what they can’t see. 4. Tech Pages have to populate quickly with dynamic content that changes for mobile. ©2019 Catsy. All rights reserved.
  6. 6. PIM SUPPORTS YOUR SEO STRATEGY 6 7 Key Functions 1. Keywords 2. Product Tags 3. PIM with Digital Asset Management Functionality 4. PIM Supports Automatic Image Transformation 5. Sales Rep Feedback Integration 6. PIM Allows for Competitor Cross Referencing 7. Persona Driven Pages ©2019 Catsy. All rights reserved.
  7. 7. 1. KEYWORDS 7 ©2019 Catsy. All rights reserved. Incorporate keywords from implementation • SEO optimization starts on day 1 Product launch involves multiple teams • Input is more diversified, so you’re less likely to miss critical keywords Keywords aren’t permanent • Change them to match future trends at any time Ensure a unified brand message across sales platforms • Savvy customers shop in various places, and will balk at inconsistencies
  8. 8. 2. PRODUCT TAGS 8 ©2019 Catsy. All rights reserved. THESE SHORT DESCRIPTORS GIVE MORE DETAIL THAN NAMES AND CATEGORIES DIFFERENT CUSTOMERS SEARCH FOR PRODUCTS WITH DIFFERENT TERMS CUSTOMERS CAN NARROW SEARCHES WITH THEIR OWN TERMINOLOGY FINE-TUNED TERMS ALLOW DIFFERENT KINDS OF CUSTOMERS TO FIND THE SAME PRODUCT SPRINKLING KEYWORDS IN NAMES, DESCRIPTIONS, AND TAGS CASTS A WIDER NET
  9. 9. 3. PIM & DAM 9 • DAM is digital asset management • Digital assets mostly refers to images and videos • Ecommerce is a primarily visual experience, but… • Images mean little without text descriptions and specifications • Customers have to have the information they need to make decisions, but… • Text without visuals alone won’t drive conversions THUS… • Product information and digital assets must be stored together in one system ©2019 Catsy. All rights reserved.
  10. 10. 4. AUTOMATIC IMAGE TRANSFORMATION 10 ©2019 Catsy. All rights reserved. A search engine can’t tell if your product pages are compelling or not But it can see when visitors leave your page too quickly to have made a purchase This has a negative effect on your page rankings Mobile optimization means… Content must be dynamic to transform by screen size Images must be sized by channel and device Videos must populate correctly to be watched For many, mobile devices are their primary means of accessing the Internet
  11. 11. 5. INTEGRATE SALES REP FEEDBACK 11 ©2019 Catsy. All rights reserved. Feedback is the lifeblood of improving your site to maximize conversions Customer feedback is critical Sales rep feedback is absolutely essential Sales reps have their fingers on the pulse of today’s sales environment. PIM gathers sales rep feedback from the terms they use to search Incorporating these terms into your product pages will drive conversions
  12. 12. 6. COMPETITOR CROSS REFERENCING 12 ©2019 Catsy. All rights reserved. KNOWING WHAT YOUR COMPETITORS ARE DOING TO SUCCEED IS CRITICAL PIM INCORPORATES YOUR KEYWORDS AND THOSE OF YOUR COMPETITORS POTENTIAL CUSTOMERS WILL SEE YOUR PRODUCTS NEXT TO YOUR COMPETITORS’ MORE TRAFFIC MEANS MORE VISITS MEANS MORE CONVERSIONS PREDICT TOMORROW’S KEYWORDS TODAY
  13. 13. 7. PERSONA DRIVEN PAGES 13 ©2019 Catsy. All rights reserved. Manufacturers have diversified their sales channels Multi-storefront operations Ecommerce marketplaces Retail channels D2C websites More stores equals more visibility resulting in more sales But each channel needs to have a reason to exist PIM allows you to tailor each channel to a specific potential buyer
  14. 14. 14 PIM DRIVES SEO AT SCALE ©2019 Catsy. All rights reserved. Individual products require carefully articulated strategies to rank in searches Content has to be optimized by audience and for search engines Selling a dozen products in a few places is simple PIM grows with your operation, because selling becomes ever more difficult as you scale to sell more products across more channels
  15. 15. CLICK HERE TO SEE WHAT CATSY CAN DO FOR YOU. THANK YOU! 15 ©2019 Catsy. All rights reserved.

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