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PIM Do's and Don'ts: 7 Steps to Picking the Right PIM

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Managing product content to ensure rich, compelling product pages becomes more difficult as your operations become more complex. We've identified and outlined the 7 steps you will need to follow to pick the PIM that will start growing your market share and maximizing your revenue today. Here is a link to the full blog as well: https://catsy.com/blog/pim-dos-and-donts/

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PIM Do's and Don'ts: 7 Steps to Picking the Right PIM

  1. 1. PIM Do’s and Don’ts 7 STEPS TO PICKING THE RIGHT PIM ©2019CATSY.Allrightsreserved.
  2. 2. 3 Main Do’s and Don’ts Do choose a PIM that solves all of your concerns. But don’t choose a PIM that’s overly complex or provides functionality you’re unlikely to use. Do choose a PIM that integrates digital asset management. But don’t select a DAM that’s been built to mimic the functionality of a PIM. Do choose a PIM that offers responsive customer service. But don’t simply take the company’s word for it. Do your own research and look for reviews and other social proof. ©2019 CATSY. All rights reserved.
  3. 3. Product Page or Catalog Updates  PIM simplifies keeping product content accurate and up to date.  Company X needs a PIM, because they sell clothes. Because fashion changes all the time, their product pages need to be updated often.  Company Y doesn’t need a PIM, because they sell items from an established brand which markets its products as “tried and true.” Hence they almost never change.  But what about sales channels? 1 ©2019 CATSY. All rights reserved.
  4. 4. Selling Across Channels  PIM automatically updates product pages across all your channels.  Company X needs a PIM, because they market products in multiple languages and sell across a large number of different kinds of channels. Each of these has a unique set of required pieces of information to complete their product pages.  Company Y doesn’t need a PIM, because they only sell on one channel.  But what about the product suppliers? 2 ©2019 CATSY. All rights reserved.
  5. 5. Multiple Manufacturers  PIM eliminates the tedious work of standardizing product information.  Company X needs a PIM, because they work with a large number of suppliers. Each of these can never seem to send the information in the format Company X requests, so they’ve given up on asking.  Company Y doesn’t need a PIM, because they only work with one manufacturer and their spreadsheets are always well organized.  But what about the number of products on offer? 3 ©2019 CATSY. All rights reserved.
  6. 6. Number of Products  PIM ensures product content enrichment for personalized experiences.  Company X needs a PIM, because they sell a wide range of different products to customers falling into several different buyer personas.  Company Y doesn’t need a PIM, because they sell a standard set of products that increases in number very infrequently.  But what about the variability of products? 4 ©2019 CATSY. All rights reserved.
  7. 7. Product Complexity  PIM simplifies managing product attributes.  Company X needs a PIM, because they sell hundreds of different products, and some have dozens of different variants.  Company Y doesn’t need a PIM, because their products don’t vary except by size, of which there are two.  But what about when prices rise and fall? 5 ©2019 CATSY. All rights reserved.
  8. 8. Price Fluctuation  PIM can be configured to adjust prices automatically and to display them in a number of possible ways.  Company X needs a PIM, because their prices are based on market trends which change from day to day.  Company Y doesn’t need a PIM, because they never offer sales or other promotions.  But what about the number of employees in the business? 6 ©2019 CATSY. All rights reserved.
  9. 9. Team Size  PIM centralizes internal information to create a single source of truth.  Company X needs a PIM, because they employ a wide number of large teams, each responsible for one element of every finished piece of product content.  Company Y doesn’t need a PIM, because they are a small company with only a handful of employees. 7 ©2019 CATSY. All rights reserved.
  10. 10. What can PIM do for you?  Create rich, compelling product pages full of accurate information with pictures, descriptions, and feature benefits.  Enriched product pages will convert more visitors into buyers, to grow your sales revenue.  PIM empowers you to bring products to market faster and sell more across more sales channels. ©2019 CATSY. All rights reserved.
  11. 11. Click to see what CATSY can do for you. THANK YOU ©2019CATSY.Allrightsreserved.

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