Design stories from Postman and ReferralCandy. A focus on practical takeaways that lead to faster, effective shipping. Better collaboration is key to being effective as a product designer.

1. Hello!

2. Product Design
for Rapid Growth

3. CONFIDENTIAL
Head of Design & UX
ReferralCandy
Aditi Kulkarni

4. CONFIDENTIAL
VP Design
Postman
My last 2.5 yrs

6. CONFIDENTIAL

7. CONFIDENTIAL

8. Story #1

10. Architecture > UX
UX > Architecture

11. Faster Shipping
Demo Days
Excellent Onboarding
Design Metrics
Find your Champion

12. Faster, effective
shipping

13. Improves collaboration between
designers and developers
01
The team becomes a lot more
systematic and disciplined
02
Get to the real effective product
design decisions, faster
03
Make all the UI
Components
Encourages prototyping rather than
static mocks and wires
04
Helps the team choose the right
toolchain for themselves
05

16. Ship, Ship, Ship!
Ship as much as you can, as fast as you can, as frequently as possible

17. Demo Days

18. Talk to people who use your
products everyday

19. “Users don’t know what they want”
Are you sure about that?

20. Chat with them

21. Excellent Onboarding

22. Showcase the value of
your service instantly

26. Loyalty

28. “We’re a flat organization"
😂

32. $
$
$
$
$
$
$
$
$
$
$
$

33. Design Metrics are
your friends <3

35. “You’re not listening to
our feedback”

38. Share your process

41. Story #3

43. Find your champion
Someone who supports design and understands
its potential impact

44. Faster Shipping
Demo Days
Excellent Onboarding
Design Metrics
Find your Champion

45. Thank You
@uxartist
www.aditikulkarni.com