Presenters: Dave Tung and Anna Romanovska. Summary: Agile teams today are made up of design, science, engineering, and product specialists who work together to understand customer needs and build products. When teams focus exclusively on building shippable code, discovery of customer needs tends to get overlooked. Losing sight of customer needs results in less desirable products and mediocre experiences. How can teams continue to discover customer needs without sacrificing the quality of the software they ship? This is where Dual Track Agile (DTA) comes in. In this talk we will share practical advice on how to accommodate discovery and learning with the help of DTA. We will explain how to set up DTA on a cross-functional team, feed discovery learnings into the development process, and end up with a better product that your customers will love!

1. Discovering and delivering on
customer needs together

2. Dave
Agile Coach
Anna
Designer & Researcher

3. • Genesis of DTA
• Current Landscape
• Benefits of DTA
• What’s Next?
• Q&A

4. “As more organizations adopt agile
development practices, usability
practitioners want to ensure that the
resulting products are still designed
with users in mind”
Desiree Sy, 2007

5. Software development struggles

6. Software development process today

7. Uh oh... We’ve built
the wrong thing!
Software development process today

8. Our customers really
don’t like this...
Software development process today

9. Why are we building
this again?
Software development process today

10. Software development process today

11. What’s going on?
Learn/Build Learn/Build Learn/Build

12. How does this work?
Learn
Build

13. How does this work?
Discovery — unknowns, ambiguity
Delivery — predictability and quality

14. What do our
customers need?
How does this work?
What are
our success
metrics?
What tech
should we use?

15. How does this work?
Lean
Startup
Jobs To Be
Done
Design
Thinking
Lean
Startup
Lean
Startup
Jobs To Be
Done
Jobs To Be
Done
Design
Thinking
Design
Thinking

16. • Create new offset track
• Don’t time bind at first
• Make sure it’s collaborative
• Introduce different success
metric for Discovery

17. Cross-functional support

18. Better team collaboration

19. Transparency for managers

20. Better facilitation for coaches
How do I help?

21. Learning mindset culture

22. Customer focus

23. • Discovery is different from delivery
• DTA accommodates both
• Fosters transparency, collaboration
and customer focus.

24. What’s next?
Only one
track?

25. What’s next?

26. Q&A
Dave Anna