The document discusses product decisions and differentiation for companies. It covers determining the appropriate level of products from core to augmented benefits. Product differentiation can occur across various dimensions like features, quality, and services. The document also discusses the product hierarchy from overall need to specific items. It provides examples of Hindustan Unilever's product mix and strategies around packaging, labeling, and developing new products.
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
1. A Informative Slides On HERB + DRUG Interaction VANDANA JANGHEL Assistant Professor (M. Pharma, Pharmacognosy) (Siddhi Vinayaka Institute of Technology & Sciences, Bilaspur, C.G.) What comes from Nature + What we change in nature + What we don’t want
2. 1. What are Herb-drug interactions? 2. How herbs interact with other co administered drug ? 3. Whether they are diagnoised? 4. Are they neglected? 5. Any reports available ? 6. What is the significance of the study ? 7. Need for the study We will discuss on following points HERB + DRUG Interaction
3. Herb drugs + Allopathic drug = Some Reactions HERB + DRUG Interaction 1. When herbal medicinal products and western drugs administered together may interact each other in body leading to kinetic and dynamic alterations. 2. Herbs are often administered in combination with therapeutic drugs, raising the potential of herb-drug interactions. 3. Herbs or Herbal drugs often taken with the Allopathic drugs with belief that it will have some Beneficial effect. 4. Most of the herbal drugs are taken because of- Availability, Economic consideration and its safety
4. PharmacodynamicPharmacokinetics Herb may causes Additive Synergistic Antagonistic Unidentified Response activity in relation to conventional drug Change the Absorption Distribution Metabolism Protein binding Excretion of the drug thus changing blood level of drug HERB + DRUG Interaction
5. Diagnosis Evidence of Interaction Preclinical Trials Clinical Trials Case studies from pharmacovigilance 1 2 3
6. 1. Drug interaction is the 4th to 6th cause of death in the world. 2. About 70-80 herbs may increase the risk of bleeding. 3. Aristolochic acid from Kidamari (Aristolochia Bracteolata) is toxic. 4. Ephedra (Somlata) caused more than 54 deaths and 1600 cases of adverse reaction. Facts about Herbal Drug Interactions
7. 1. Clinician lack of adequate knowledge about Drug-herb Interaction 2. No quality control and assurance for the purity and safety. 3. No advance research in this field. 4. Blind believe or over believe in Ayurverdic medicine 5. Avoidance of patient history about drug sensitivity 6. Adulteration in herbal drug Reason for Herb-Drug Interaction Less Knowledge No Quality Control No Documentation Mythological Believe Herbal-Drug Interaction
8. PHARMACOKINETIC INTERACTION Parameter Increases Decreases Absorption Ginger Fibers Green tea Mucilage containing herb Black pepper Mucilage containing herb Metabolism Guggul Grape juice Elimination Laxative (Aloe) Liquorices Diuretics herbs
9. ALOE VERA Interferes with drug absorption through Laxative action (Aloe latex) Decrease transit time Decrease Intestinal Fluids GINGKO BILOBA Decrease effectiveness of Alprazolam by decreasing its absorption. Ginkgo decreases absorption of Alprazolam rather than inducing hepatic metabolism of alprazolam. GINGER Enhance the absorption of sulfaguanidine and decreases blood sugar PHARMACOKINETIC INTERACTION Herbal drugs which shows Interaction related to Absorption
1
A speech I gave at the Product Development Management Association (PDMA) Conference held at UNC in 2010. The primary focus is on Innovation Development, but it also has a motivational element to it as well...I just can\'t help myself.
2. • Product levels: The customer value heirarchy
i)Core benefit: rest and sleep
ii) Basic product: hotel room
iii)Expected product: room with clean bed, towels,
bath
iv)Augmented product: hotel with travel desk,
business centre,wi-fi,…..
v) Potential product: Future product….internet on
board aircraft?
3. • Product augmentation key to differentiation
• Each augmentation adds cost
• Augmented benefits soon become expected
benefits
4. Product differentiation
• To be branded, products must be differentiated
• Differentiation can be across multiple dimensions:
i) Form: shape, size, physical structure (Crocin tablet, syrup)
ii) Features: Passenger cars (Honda City 1.5 E MT, 1.5 S MT,
1.5 V MT,1.5 V MT Exclusive, 1.5 V AT…)
iii)Performance quality:Low , Average, High, Superior
iv)Conformance quality: consistency in quality
v) Durability
vi)Reliability
vii)Repairability
viii)Style
5. Services differentiation
i) Ease of ordering: online banking
ii) Delivery: Domino’s pizza
iii) Installation: Sun film, wallpaper
iv) Customer training
v) Maintenance and repair
6. The product hierarchy
• Need family- The core need that underlies the existence of
a product Eg: Security
• Product family-All product classes that can satisfy the core
need with reasonable effectiveness Eg: Savings and Income
• Product class-A group of products within the product family
which have functional coherence Eg: Financial instruments
• Product line- A group of products within a product class
that are closely related Eg: Life insurance
• Product type- A group of items within a product line that
share one of several possible forms of the product Eg:
Term life insurance
• Item
7. • Product mix- Width is determined by how
many different product lines the firm carries
• Product line length is the number of items in
the product mix
• Product line depth is the number of variants in
each product
8. Hindustan Unilever Ltd
Home and Perso Foods
nal
care
Person Laun Skin Hair Oral Deo Cosme Tea Coffee Foods Ice
al tics cream
wash
dry care care care
Lux Surf Sunsilk Pepso Axe
dent
Lifeb Excel Fair & Clinic Close Rexon Lakme BBL Bru Kissan Kwalit
Lovely a y
uoy up
Liril Rin Ponds Lipton Knorr
Ham Whe Annap Walls
urna
am el
Bree
ze
Dove
Pear
s
9. Packaging and Labeling
• Packaging: All the activities of designing and
producing the container for a product
• Often referred to as the fifth ‘P’ of marketing
• Contributes significantly to branding
• Innovation opportunity
10. Labeling
• Performs several functions:
i) Identification
ii)Description
iii)Advertising and promotion
iv)Legal conformances
11. New products-Challenges
• New product development must to sustain
growth in revenue
• Through acquisition or development
• Acquire companies, brands, patents, licences,
franchises
• Incremental (sustaining) and disruptive
innovation
12. New Product Development
• Idea generation
• Idea screening
• Concept development and testing
• Marketing strategy
• Business analysis
• Product development
• Market testing
• Commercialization
13. Stages in new product adoption
process
• Awareness
• Interest
• Evaluation
• Trial
• Adoption
14. 5 adopter groups
• Innovators (2.5%)
• Early adopters (13.5%)
• Early majority (34%)
• Late majority (34%)
• Laggards (16%)