The document discusses various household cleaning brands in India including Vim, Dettol, Pril, Lux, Lifebuoy, Surf Excel, Rin, and Lizol. It provides background information on each brand such as year founded, product types, market share and sales. Overall, Dettol and Vim are established brands with soap and cleaning products that have increasing popularity for their germ-killing properties. However, both brands could improve rural penetration in India which provides tremendous market potential. Continuous product development is also important to compete against other emerging brands in the price sensitive cleaning products market.

1. 1

2. Which product in the
household cleaning zone
has more market share
VIM, DETTOL , PRIL. Which
product will be more hit in
the market ?

3. • Founded in 1876.
• Holds globally leading market positions both in the
consumer and industrial businesses with well-known brands
such as Persil, Schwarzkopf and Loctite.
• Headquartered in Düsseldorf /
Germany, has some 47,000 employees
worldwide.
Henkel operates worldwide with
leading brands and technologies
in three business areas: Laundry
& Home Care, Beauty Care and
AdhesiveTechnologies.

4. With Pril, dishwashing turns into fun.
• First launched in 1951.
• Known for its high grease-dissolving
power and the quick dry formula.
•This liquid comes in a 500 ml
bottle which costs around Rs 55.

5. • HUL is India's largest Fast Moving Consumer Goods
Company with a heritage of over 75 years in India.
•The company consists of brands spanning 20
distinct categories such as soaps, detergents,
shampoos etc.
• Its portfolio includes leading household brands such as Lux,
Lifebuoy, Surf Excel, Rin etc.
MARKET SHARE
The Company has over 16,000 employees and has an
annual turnover of around Rs.25,206 crores (financial
year 2012 - 2013).

6. Khar Khar ka moh tod jawab
• Created in 1885.
•Was the first original hand dishwashing brand.
• Began life as a soap but is now available as a
complete range of hand dishwashing – including
bars, powders and liquids.

7. • Formed in 1999 by the merger of the UK-
based Reckitt & Colman and the
Netherlands-based Benckiser.
• Major producer of health, hygiene and
home products.
MARKET SHARE
Reckitt Benckiser is listed on the London Stock
Exchange. It had a market capitalisation of approximately
£31.6 billion as on 13 February 2013.

8. Be 100% sure
• Developed to effectively cut through nasty
kitchen grease and dried on food, while still
offering Dettol's trusted germ protection.
• Kills 99.9% of invisible germs on utensils &
kitchen surfaces.
• Dermatologically tested, safe on hands.

9. • Brand comes from a reputable
(old) company.
• Has products like antiseptic liquid,
soaps, sanitizers, bodywash etc.
• Increasing popularity of Dettol soap
as a germ killer and hygienic soap.
• Brand comes from a reputable (old)
company.
• Has products like liquid dish wash
and bar, powder etc.
• Increasing popularity of VIM soap as a
utensil cleaner

10. • Despite excellent product,
limited penetration in rural
markets.
• Competition from other similar
products means stagnant market share.
• Liquid dish wash still dominant only
in urban areas.
• Unable to tap rural areas since slightly
higher priced as compared to local
brands.

11. • Leverage the powerful brand
equity associated with the
Dettol Brand to make it an
everyday use proposition.
• Better penetration in rural markets
and emerging economies.
• Rural India provides a tremendous
Market potential.
• Market trend shifted from powder to
bar and now towards liquid dish wash.

12. • Other main players in the
antibacterial category .
• Other emerging players and
alternatives available.
• Price Sensitive andVolume Driven
Market Segment.
• Continuous product development
essential.

13. BBA- II Year
Dezyne E’cole College,Ajmer
www.dezyneecole.com