These are the slides from Jonathan Seroussi's workshop at Product of Things Conference in Tel Aviv on July 2018: Who is this workshop for: this workshop is for those who wish to learn from common mistakes of other IoT companies around the following topics: experience design, analytics, agile processes and more. After this workshop you will be able to: - Better prioritize experience related issues with the physical device. - Use and recommend the tools to gather the analytics you need from the end device. - Handle the embedded software and hardware engineers resistance to agile processes and frequent releases. What is covered: - Tools and processes for embedded software agile development. - Physical device UX issues and pitfalls - Analytics for devices: the need, tools, and techniques. In this workshop, Jonathan will give the crowd the opportunity to learn from the collective experience design mistakes that can be found in the IoT domain and to utilize this knowledge into practices everyone can use on their product.

1. Workshop by Moriya Kassis
Product and UX lessons
learned
from 100 IoT companies
Workshop by Jonathan Seroussi,
CEO and Co-founder at

2. Bug in infusion pump causes 500 casualties
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3. How about breaking the stock market?

4. “Who launched a
hardware product this
year?
What’re your biggest
concern?
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5. Let’s Productise!
I am Jonathan Seroussi
I am here because I love embedded software.
You can find me at jonseroussi
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6. THE PROCESS
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Research/
UX
Develop Test

7. THE VS FRAMEWORK
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Value Story

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2.1m

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11. PATH TO
VALUE
Should be as short as you possibly can
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12. Once you built it, there’s little room
to fix

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They started here

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Ended up with this

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“it’s not about numbers, it’s about useful insights that help
you get rid of guesswork.”

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24. Mazor Robotics
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25. Who are you selling too?
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26. VALIDATION
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31. ANALYTIC
S
Yes you can!
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35. What happened in reality
Voice
controlled 0.5%
Proximity
sensor 99.5%
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36. USABILITY
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38. Sold only 22,000 pairs

39. MUST BE USEFUL OFFLINE
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40. IoT analytics - how to
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StoreCollect Analyze
https://github.com/Jumperr-labs
/jumper-ulogger
InfluxDB Grafana

41. Get the dev process right
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42. “In our company
embedded developers
are a part of the team
4242

43. IoT DEV PROCESS COOKBOOK
The Product Manager Version
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44. WHAT THEY’LL TELL YOU
▰ No agile
▰ No CI
▰ No Devops
▰ No analytics
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Simple enough?

47. Workshop
Applying the VS framework
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48. Think of the following product, apply SVS
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▰ Pick B2B or B2C
▰ Determine your unique feature (operation
mode, hardware feature, sensors, software…)
▰ Describe the value prop
▰ Tell the design story
If you have more time, do the opposite of your
choice to the B2B and B2C question

49. THANKS!
Any questions?
You can find me at
@jumperiot & jonathan@jumper.io