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What’s behind the
corner for user
experience?
UX Congress October 2015
Hello!
I am Miika Puputti,
Creative Director at Razorfish
@miikap
3
What does the digital
canvas of tomorrow
look like?
4
The future UX is
going to be even more
fragmented.
5
Screen resolution explosion
6
Micro screens
7
Mega-displays
8
Interactive store experiences
9
Connected products
10
Gestures
11
Voice
12
Fabric
13
Virtual reality
14
Virtual reality blend in with reality
15
These all have an impact how we
design experiences for these
touch points.
16
“The user interface
is everywhere and
no-where."
17
So what does this
mean for Designers
and Brands?
18
1.
Think Beyond The
Screen
19
Digital experiences
connect more and
more to the physical
world.
20
These interactions
should be clear and
obvious with proper
feedback.
21
And technology is the
enabler fading to the
background.
22
23
24
25
26
+
27
28
29
Design with
screens in mind,
not for them.
30
Great brand
experiences liberate
us from screens.
31
“Natural interfaces”
32
33
A few things to
improve…
34
@internetofshit
35
2.
Leverage The Power
Of Computers
36
Let’s take look to the
future…
37
A.I.
38
Mega-displays
39
40
A.I.s are already learning to be
creative.
41
42
43
44
45
46
Liquid design
+
A.I.
47
Designers + Developers + A.I.=
Brand ”singularity”
48
Designers + Developers + A.I.=
Brand ”singularity”
49
Designers + Developers + A.I.=
Brand ”singularity”
50
Designers + Developers + A.I.=
Brand ”singularity”
51
Designers + Developers + A.I.=
Brand ”singularity”
52
A.I. is already being
used to create new
experiences.
53
How could your next
project be augmented
with A.I.?
54
3.
Create Relevance
With Context
55
The devices we carry
will have more
sensors in the future
56
57
58
Optimizing the
experience according
to context will be the
norm.
59
Sensor dataUser data
Contextual personal experiences
60
Progressively enhance
the digital experience
with context
61
Context doesn’t
always indicate intent.
62
And don’t be creepy
63
Source: http://www.richrelevance.com/blog/2015/05/creepy-cool/
64
The Cool vs. Creepy Summary
76% Cool
Mobile product
scan with
recommendations
44% Cool
In-Store Location
Details
55% Cr...
65
1.
Think Beyond The Screen
2.
Leverage The Power Of Computers
3.
Create Relevance With Context
66
Thank you!
Twitter: @miikap
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What's Behind The Corner For User Experience? // UX-congress 2015

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The changing landscape of devices and sensory input and output will be an integral part in the way we experience digital services and products in the future. How brands and designers can embrace the ever- increasing number of screen interfaces and the ones that have no screens at all? How artificial intelligence and data will influence the interfaces we use and design for?

Published in: Design

What's Behind The Corner For User Experience? // UX-congress 2015

  1. 1. What’s behind the corner for user experience? UX Congress October 2015
  2. 2. Hello! I am Miika Puputti, Creative Director at Razorfish @miikap
  3. 3. 3 What does the digital canvas of tomorrow look like?
  4. 4. 4 The future UX is going to be even more fragmented.
  5. 5. 5 Screen resolution explosion
  6. 6. 6 Micro screens
  7. 7. 7 Mega-displays
  8. 8. 8 Interactive store experiences
  9. 9. 9 Connected products
  10. 10. 10 Gestures
  11. 11. 11 Voice
  12. 12. 12 Fabric
  13. 13. 13 Virtual reality
  14. 14. 14 Virtual reality blend in with reality
  15. 15. 15 These all have an impact how we design experiences for these touch points.
  16. 16. 16 “The user interface is everywhere and no-where."
  17. 17. 17 So what does this mean for Designers and Brands?
  18. 18. 18 1. Think Beyond The Screen
  19. 19. 19 Digital experiences connect more and more to the physical world.
  20. 20. 20 These interactions should be clear and obvious with proper feedback.
  21. 21. 21 And technology is the enabler fading to the background.
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. 26 +
  27. 27. 27
  28. 28. 28
  29. 29. 29 Design with screens in mind, not for them.
  30. 30. 30 Great brand experiences liberate us from screens.
  31. 31. 31 “Natural interfaces”
  32. 32. 32
  33. 33. 33 A few things to improve…
  34. 34. 34 @internetofshit
  35. 35. 35 2. Leverage The Power Of Computers
  36. 36. 36 Let’s take look to the future…
  37. 37. 37 A.I.
  38. 38. 38 Mega-displays
  39. 39. 39
  40. 40. 40 A.I.s are already learning to be creative.
  41. 41. 41
  42. 42. 42
  43. 43. 43
  44. 44. 44
  45. 45. 45
  46. 46. 46 Liquid design + A.I.
  47. 47. 47 Designers + Developers + A.I.= Brand ”singularity”
  48. 48. 48 Designers + Developers + A.I.= Brand ”singularity”
  49. 49. 49 Designers + Developers + A.I.= Brand ”singularity”
  50. 50. 50 Designers + Developers + A.I.= Brand ”singularity”
  51. 51. 51 Designers + Developers + A.I.= Brand ”singularity”
  52. 52. 52 A.I. is already being used to create new experiences.
  53. 53. 53 How could your next project be augmented with A.I.?
  54. 54. 54 3. Create Relevance With Context
  55. 55. 55 The devices we carry will have more sensors in the future
  56. 56. 56
  57. 57. 57
  58. 58. 58 Optimizing the experience according to context will be the norm.
  59. 59. 59 Sensor dataUser data Contextual personal experiences
  60. 60. 60 Progressively enhance the digital experience with context
  61. 61. 61 Context doesn’t always indicate intent.
  62. 62. 62 And don’t be creepy
  63. 63. 63 Source: http://www.richrelevance.com/blog/2015/05/creepy-cool/
  64. 64. 64 The Cool vs. Creepy Summary 76% Cool Mobile product scan with recommendations 44% Cool In-Store Location Details 55% Creepy Digital recommendations in dressing rooms 74% Creepy Sales person greets you by name based on mobile trigger 75% Creepy Face recognition identifies your spending habits to salesperson Source: http://www.richrelevance.com/blog/2015/05/creepy-cool/
  65. 65. 65 1. Think Beyond The Screen 2. Leverage The Power Of Computers 3. Create Relevance With Context
  66. 66. 66 Thank you! Twitter: @miikap

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