Global hardwarians, Makers and engineers alike all came together in January 2015 for LINK: Hardware Partners @ SV. As the VP of Marketing for Atmel, I was honored to have the opportunity to deliver a keynote address to attendees (ranging from investors to hardware-based startups). There, I spoke about Atmel, the Internet of Things and how the company’s technology is a key enabler of the Maker Movement and tomorrow’s constantly-connected world. This presentation goes deeper into Atmel's value proposition of helping disrupters locate funding, get to market in accelerated time and most importantly, experience long-term success. Atmel loves all Makers and well, Makers love Atmel!

1. Atmel <3 All
Makers
Sander Arts
VP Marketing Atmel Corp.
Jan, 2015
Twitter: @sander1arts

2. Let’s start with a prediction from 1974..
Arthur C. Clarke telling ABC about computers in 2001…

3. Who is this guy ?
© 2014 Market Edge
• Worked at Royal Philips &
NXP Semiconductors
• Now: at ATMEL; one of
world’s leading
microcontroller, secure
IoT, Automotove, touch
solution providers
• Participated in, and drove
lots of change on all
continents
• Private and listed
companies
• Live and work here in the
Bay Area
• Humbled to be here

4. “I've missed more than 9,000 shots in my career.
I've lost almost 300 games. 26 times I've been
trusted to take the game winning shot and missed.
I've failed over, and over and over again in my life.
And that is why I succeed.”
Michael Jordan
Here’s some insights into my philosophy…

5. • Founded in 1984
• 2013 Revenue: $ 1.4B
• Over two Decades of MCU
Innovation & Leadership
• At the heart of the Maker
Community since its inception
• ~5,000 Employees
• Headquarters: San Jose, CA
Atmel Corporation

6. What we have announced since Nov last year
Snapshot: lots of innovation for your disruptive ideas
We are THE go to company for all your smart, secure IoT solutions

7. • “ATMEL COULD BE ANOTHER WINNER. Its chips go into a family of
hobbyist electronics kits called Arduino. These kits have becoming
increasingly popular as a way to experiment with all manner of
applications. This places Atmel directly in the path of
experimentation that is the rage in IoT.”
And if you don’t believe me, believe BARRON’s

8. The Enabler of the Arduino

10. 10/0

11. Arduino WiFi Shield
WINC1500 and ATECC108

12. Which is at the heart of the ‘Maker Community’
https://www.youtube.com/watch?v=Wlw4qRJ5YZo

13. The Internet of Things (IoT)
“During 2008, the number of things
Connected to the Internet exceeded the
Number of people on earth” Source: Cisco July 2011
“By 2020, there will be 30 billion connected devices”
Source: ABI Research May 2013
“By 2018, 50% of the internet of things solutions will be provided by
startups which are less than 3 years old. We can estimate what the internet
of things will be like now. But we know that most of the things that will
exist in 2018 we can’t even conceive of because they haven’t been invented
yet.” Source: Gartner

14. Arduino democratizes technology…to a ‘child’ level

15. It creates new disruptive new products, new
markets, industries
Huawei TalkBand
SAM D20
Amulyte Pendant
SAM 4L
Qtechknow Bot
MEGA32U4
3D MakerBot Replicator
XMEGA128A4U and XMEGA8E5 LocoRobo
XMEGA328

16. More…
PancakeBot
Dancing Water Fountain
3D printing and micro-
manufacturing with Robox
Open Garden Hardware
MakeSmith CNC
Crowd sourced gaming;
balloon pop

17. “There were over 160 Arduino [Atmel]
Projects on Kickstarter of which 103
successful, collecting 7 M USD in funding"
Did you know that ?
Quote from CEO of Kickstarter
10/0
That's a potential of 103 companies founded on Atmel

18. Result that come back when searching for
‘Arduino’ on Kickstarter

19. This is you !

20. • Tools
• Prototyping
• Mentoring
• Workspace
• Funding
• Biz and legal support
• Lab Equipment
• …
• …
• …
What do you need to be able to go to market?
But there is more…

21. 1/14/2015Atmel - Marketing Strategic Plan 2014 - 2017
Atmel cited as #1 best practice in social media
of all semiconductor companies
Independent research:
“Who’s winning the social media battle in the semiconductor industry?”
--Source: Publitek

22. Social Media Reach
YouTube
1.6M Views
5.2K+ Subscribers
Facebook
221.5K+ Likes
95.6K+ Monthly Clicks
1M+ Monthly Reach
2M+ Monthly Impressions
20.8K+ Followers
We passed Freescale this week
Twitter
LinkedIn
21.9K+ Followers
Google+
3.3M+ Views
• Ranked top 5 social semiconductor company in September 2013
• #1 most-viewed partner in ARM’s Connected Community
• Social influence score among the highest in the industry
Blog
Accolades
Growing Network of Partners & Media
Pinterest
1.2K+ Followers
871K+ Views
78K+ Monthly Views
Growing Network of Influencers

23. We have an integrated marketing
approach within Atmel that is at
your service if you use our
technology!!
Atmel customers not only get the best technology, they get a
global marketing support that catapults them into the market

24. Many Disrupters, Endless Possibilities

26. Are you a semiconductor company?!

27. © 2014 Market Edge

29. Mainstream Appeal
Even the media is now taking notice of Atmel content…

30. Bare Conductive
Events
Tweets
Blogs
Interviews

31. BeON Home
Blogs
Memes
Tweets

32. SPIN Remote
Blogs
Facebook Posts
Events

33. In short: If you partner with
Atmel you’ll get it all!

34. In closing…we are the Maker enablers,
but the power is with you…
Thank you!

35. •@Atmel is on all social channels
•Twitter: @sander1arts
•Phone: +1 4088399780
•Email: sander.arts@atmel.com
•Am on LinkedIn, Facebook etc….
How to get in touch…