Product management is a process with thousands of big and small decisions. What are the considerations that need to be taken into account in the design process? Should you design your "dream-product" right away, or release it in stages? When is the sweet spot for taking your prototype to market? Is your product manufacture-able and testable? Being optimistic by nature, entrepreneurs tend to underestimate the effort that it takes to bring a product to market. This mindset is even more prominent when it comes to a product that combines hardware and software. In this talk, Odi shared his experiences and insights from the journey of bringing GreenIQ to market.

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Odi Dahan
Founder & CEO at GreenIQ
www.greeniq.co
Bridging The Gap
Between Prototypes And
Production

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OverwateringThe #1 reason for water inefficiency
As much as 50% of the water we use to irrigate
lawns and gardens is wasted.
Source: EPA, WaterSense, May 2013.

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Multi-functional
Buttons
Cumbersome
Programming
Oblivious of
the Weather
Tiny
Screen
Why Do We Overwater?Today’s controllers use cutting edge technology of the 80’s
Electrical
Valve
Traditional
Sprinkler
Timer
Water
24VAC

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GreenIQ IoT SolutionMaking Gardens Smarter
Consider past, present and forecasted
weather.
Weather Awareness
Optimize savings by using soil moisture
sensors, flow sensors and weather
sensors.
Optimize Using Sensors
Saves up to 50% of water consumption.
Save Water and Money
Full control and configuration via the
cloud.
Control from Anywere
Electrical
Valve
Connected
Sprinkler
Controller
Water
Weather DataSensor Data
24VAC

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Consumers
Home Automation, Smart
Homes
Professionals
Landscapers, Irrigation
Professionals
Real-Estate
Developers
Office Buildings, Apartments.
Smart Cities
Public Gardens, Parks,
Schools.
Targeting Smart Homes and Smart Cities

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Global Deployment
Each pin signifies an active GreenIQ unit.

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Bridging The Gap Between Prototypes And Production
Your “Dream” Product Your Prototype Mass Production
How to get from here to here?
… and not spending all your time
and money trying to get here.

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“It is our choices,
Harry, that show what
we truly are, far more
than our abilities.”
-- Professor Dumbledore

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Our First Choice
• Low cost
• Super easy to program
• Tons of open source code
and drivers
• Excellent processing and
communication
capabilities

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Model-A

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Inside Model-A
• Quick and dirty
• No “Sexy” enclosure
• 200 Beta customers
worldwide
• Gained experience
• Got valuable feedback
from customers

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Model-B

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Model-B: A Hybrid Hardware Approach
• Stylish enclosure
• Two boards: Raspberry Pi
and a simple GreenIQ board
• Reduce risk and cost of HW
and SW development
• Improved manufacturability
• Implements Beta customers
feedback, and our own
experience
• Most important! Time-To-
Market at very low cost

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Hybrid Hardware Approach Cons
• Sub-optimal BOM
• Perception by partners,
customers and investors
• EOL!!

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Model-C

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Model-C: Perfection!
• Unified GreenIQ board with
superior specification
• Gained two years of priceless
experience and customer
feedback
• Further improve BOM, DFM,
DFT

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BOM

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DFM

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DFT

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Certification

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odi@greeniq.co
US: +1 (650) 666-3411
ISR: +972-53-8245676
www.greeniq.co
Contact Me