This presentation is from a talk given by N26 Head of Product Management during #ProductCon London 2020.

1. `
www.productschool.com
Product Analytics is Useless
by Heap Founder

2. Join 55,000+
Product Managers on
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prdct.school/PSJobPortalprdct.school/events-slack

3. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
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4. Corporate
Training
Level up your team’s Product
Management skills

5. Product Analytics
is Useless
01PRODUCT
ANALYTICS

6. 02
Ask us anything!

7. The Tool is Not the Action.
Product Analytics is useless—without the right
supporting actions.
03

8. Make hypotheses, not decisions
ExpEexrpiemreimntean
ltmatiinodnset
Focused activity Constant learning
PRODUCTANALYTICS4

9. Make hypotheses, not decisions
PRODUCTANALYTICS5
“The key is breaking down your beliefs and identifying theses that are
worth testing. In this case, my belief turned out to be more rooted in
faith than actual science.”
–Former Twitter Group PM Paul Rosania

10. ExpEexrpiemreimntean
ltmatiinodnset
Focused activity Constant learning
Make hypotheses, not decisions
PRODUCTANALYTICS6

11. PRODUCTANALYTICS7
Documentation Exploration
Analytics for Exploration

12. Analytics for Exploration
PRODUCTANALYTICS8
“We wouldn’t have been able to understand the story behind the
conversion rate if we couldn’t see the elements behind it and how
people behaved. Heap helped us understand the results and we have
since iterated to find a new winning version.”
–Amanda Rosenberg, ThirdLove Head of Marketing Analytics

13. Analytics for Exploration
PRODUCTANALYTICS9
“I was like a private investigator, trying to find out why someone
would get stuck.”
–Director of Product Analytics, Lending Club

14. Iterate Incrementally
PRODUCTANALYTICS10
“Reaching your goal takes leaps and bounds, and consistent
long-term growth, too. It’s crucial to have a diverse portfolio of big
bets and small, more surefire bets.”
–Gina Gotthilf, Duolingo VP of Growth

15. A Scientific Method for Product
Three components (of many)
Iterate
incrementally
Make hypotheses,
not decisions
Analytics for
exploration
PRODUCTANALYTICS11

16. A Smarter Approach
to Product
PRODUCTANALYTICS

17. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training