Proctor and Gamble: Marketing Capabilities

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Proctor and Gamble: Marketing Capabilities

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Proctor and Gamble: Marketing Capabilities

  1. 1. Proctor and Gamble: Marketing Capabilites
  2. 2. Introduction •Global leader in branded consumer goods •Known for iconic category-defining products
  3. 3. Brands
  4. 4. Background •Founded by William Proctor and James Gamble in 1837. •Pursuaded international expansion in the 1930s.
  5. 5. WHAT MADE PROCTOR AND GAMBLE SUCCESSFUL ?
  6. 6. Expansion through acquisition Brands acquired • Charmin Paper Mill (1957) • Folgers Coffee (1963) • Crush International Limited (1980) • Frostproof (1981) • Norwich Eaton Pharmaceuticals (1981)
  7. 7. Innovation and R&D Products created by P&G • Disposable diapers • Liquid fabric softener • Fabric softener
  8. 8. Marketing at P&G
  9. 9. Dynamic Marketing Strategy
  10. 10. Commitment to the Consumer
  11. 11. Advertising
  12. 12. Sponsorships
  13. 13. Celebrity Endorsements
  14. 14. Media Spending
  15. 15. Digital Marketing
  16. 16. Social Media
  17. 17. Interactive Community Promotion
  18. 18. Emphasis on Design
  19. 19. Moving Forward
  20. 20. Iconic P&G Brands
  21. 21. Ivory Soap
  22. 22. Tide Detergent
  23. 23. Pampers Diapers
  24. 24. Crest Dental Care
  25. 25. Always Sanitary Pads
  26. 26. Connect and Develop
  27. 27. Under this campaign which started in 1999, P&G partnered with other companies to develop new products
  28. 28. DISCLAIMER Prepared by Niyor Sisodia during IIT Lucknow Marketing Internship under the guidance of Prof. Sameer Mathur

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