The document discusses marketing functions and identifies basic and facilitating functions. The basic functions include marketing research and product planning and development. Marketing research involves systematically collecting and analyzing data to facilitate decision making. Product planning determines what to produce based on identifying consumer needs. The facilitating functions support the basic functions and include activities like buying, assembling, selling, transportation, advertising, pricing, and insurance.

2. MARKETING FUNCTIONS

3. MEANING
Marketing is a continuous process of
identifying consumer needs and fulfilling such needs
through product development , promotion and
pricing. Marketing begins before production of goods
and continue even after the sale has taken place.

4. MARKETING FUNCTIONS
BASIC
FUNCTIONS
1.MARKETING RESEARCH
2.PRODUCT PLANNING AND
DEVELOPMENT
FACILITATING
FUNCTIONS
1.BUYING AND ASSEMBLING
2.SELLING
3.STANDARDIZATION,GRADING,BRAND
ING
4.PACKING
5.STORAGE
6.TRANSPORTATION
7.SALESMANSHIP
8.ADVERTISING
9.PRICING
10.INSURANCE

5. MARKETING FUNCTIONS
MARKETING RESEARCH
PRODUCT PLANNING AND
DEVELOPMENT
 Marketing research is a
systematic collection of data
relating to a marketing problem, its
analysis and meaningful
interpretation so that it facilitates
decision making.
 Product planning and development
begins with identification of
consumer needs . It find answers to
number of questions like
 What to manufacture or buy?
 How to fix the price?
 How to promote sales?
 How to maintain quality standards?
 What should be the colour ,size and
other features?

6. Standardization , grading
and branding
Packaging
 The setting up of standards or
specifications of a product and
maintaining these standards are
known as standardization
 Grading is done in accordance with
the specifications set up by the
standards.
 To brand a product means to stamp
it with some identifying mark or
name.
Packaging is traditionally done to
protect the goods from damage in
transit and to facilitate easy transfer
of goods to consumers.

7. BUYING AND
ASSEMBLING
•Buying involves the
determination of requirements,
finding the source of supply ,
placing order and receiving
goods.
•Assembling means collection
of goods already purchased
from different sources and
bringing them together to a
common point.
SELLING
•The selling is a part of
marketing and seller directly
interacts with the customer . It
is the point that marketing
action takes place.

8. STORAGE TRANSPORTATION
 Goods are generally produced
in anticipation of demand .
They have to be stored
properly in warehouses to
protect them from any
damages.
 Transportation helps in
bringing the raw materials to
the place of production and
making available the finished
products at the point of
consumption .

9. SALESMANSHIP ADVERTISING
 Personal selling is an
important method of selling
goods. It involves direct and
personal contact of the seller.
 Advertising helps to spread
the message about the
product and thus promotes
its sales.

10. PRICING INSURANCE
 Price of a product is influenced by
the cost of production and services
offered, profit margin desired,
prices fixed by rival firms and
Government policy.
 Insurance provides protection
against risks. They can cover the
risks on payment of a nominal
premium an recover the loss, if any ,
arising out of the risks.

11. THANKS