Privacy and confidentiality of patient information is increasingly challenging in the digital era. A patient was photographed during delivery and the photo was posted online without consent. Advances in technology like smartphones allow easy sharing of private patient information. Healthcare professionals must respect patient privacy and only disclose information with prior agreement. Maintaining privacy requires vigilance as technology is used more in healthcare. Strict privacy policies and educating staff help protect patients' right to privacy and build trust in the healthcare system.

1. PRIVACY OF PATIENTS IN DIGITAL ERA
Dr.T.V.Rao MD
I was reading an article in the Deccan Chronicle Dated 22rd September 2014 ( Kerala
Edition ) that the Patient was photographed during delivery and put on WORLD WIDE WEB, I wish to
ask many is it acceptable if it happens to be your near and dear. The great lesson, my highly
qualified surgeon Dr R.S Kulkarni taught never do a physical examination of a female patient
whatever the age without a Female attendant. Never forget so many famous Doctors went into
trouble violating the modesty of a female patient. With upraise of Technology any one can
photograph, steal the patient electronic information, Today it is an issue with advances in
smartphone , 3G and broadband technology. Respect for the confidentiality of patients' information
is a basic principle of ethical and effective medical practice. It ensures individual patients' privacy,
and, more broadly, it upholds public perception of the quality of the healthcare system and its
professionals, Never forget great Institutes can lose the business with trivial litigations when basic
principle of privacy are violated I wish to clarify on privacy and confidentiality, Challenges of
Maintaining Privacy and Confidentiality, it not easy to know the difference between privacy and
confidentiality can be confusing Privacy is the right of individuals to keep information about
themselves from being disclosed; that is, people (our patients) are in control of others access to
themselves or information about themselves. Patients decide who, when, and where to share their
health information. Taking the example of HIV infection he or she can discuss the problem with thei r
kin, none of us have any right to discuss the matter beyond post-test counselling. On the other hand,
confidentiality is how we Doctors, and nurses, treat private information once it has been disclosed to
others or ourselves. This disclosure of information usually results from a relationship of trust; it
assumes that health information is given with the expectation that it will not be divulged except in
ways that have been previously agreed upon, e.g., for treatment, for payment of services, or for use
in monitoring the quality of care that is being delivered. With the increasing use of technology for
the provision of care in our fast-paced clinical environments, maintaining privacy and confidentiality
can be a daunting task, many have the habit of loose talking a grave concern in India.
Establishing and maintaining patients’ trust in their caregivers is critical to obtaining a complete
history, an accurate health record, and carrying out an effective treatment plan. If a nurse fails to
protect the patient’s privacy, the erosion in the relationship can have dire consequences to the
nurse/patient relationship, or even the Doctors. Even though most healthcare professionals know
the limits of confidentiality well, they have trouble applying them to their behaviour, more so we
have many new resident doctors who are enthusiastic to have the picture of medical procedures in
these mobiles or smartphones, and discuss undesired facts on serious patients. Next comes the
Doctors, residents and nurses discussing the condition of the patient in the moving lifts with so many
strangers may be related to patient. I am sorry that we do not have a system to protect the
confidentiality to declare a patient, he is HIV positive and the news goes viral in minutes to the
concerned and unconcerned people will lead to legal and ethical challenges to the hospital
administration, Today we find many Medical students and juniors playing the fun with the
smartphones in their hands My own observation in one hospital where I have worked the junior
doctors were playing with IPad and chatting, a little child dies under observation in the causality and
the patients relatives attribute everything to their negligence and rough up the duty Doctors and
ransack the hospital valuable instruments, however the hospital authorities have kept the CCTV
surveillance at major areas in the Hospitals, with evidence the police could not do anything and

2. blame the Doctors, for not attentive to the work, it means the patients want the attention every
stage as they are paying we are at the receiving end. The privacy and security of patient not in
effective care health information, however it is a top priority for patients and their families, health
care providers and professionals, and the government. Our laws are not clear on many matters on
cyber laws however we should have accountability and we require many of the key persons and
organizations that handle health information to have policies and security safeguards in place to
protect our health information — whether it is stored on paper or electronically. Privacy and
confidentiality are basic rights in our society and guaranteed to every citizen. Safeguarding those
rights, with respect to an individual’s personal health information, is our ethical and legal obligation
as health care providers. Doing so in today’s healthcare environment is increasingly challenging.
Every Doctor and nurse understands and respects the need for patient confidentiality. As
professionals, our connection to our patients and our colleagues depends on it. But, the truth is,
advanced technology, new demands in health care, and developments in the world-at-large, make it
more and more difficult to keep this promise. But keep it we must! It is our duty to protect the
wellbeing of those who are entrusted to our care. Protecting the integrity of the Doctor/nurse-patient
relationship and patient rights is a sacred trust. It is also our duty to periodically remind
Doctor and nurses of the importance of keeping patient information private. I wish there should be
competent control on the young doctors the ethical behaviour with digital information and should
be oriented in the Cyber laws in relation to procedures conducted as part Medical treatment, above
all patients privacy and Records.
Ref – Caring for Patients While Respecting Their Privacy: Renewing Our Commitment Jeanette Ives
Erickson, RN, MS Sally Millar, RN, MBA
Dr.T.V.Rao MD Professor of Microbiology Freelance Writer