The document discusses issues around technology outpacing laws and social expectations of privacy. It raises concerns about lack of transparency in how companies collect and use personal data through practices like data mining and profiling users. Specifically, it argues that companies like Google have engaged in unfair and deceptive practices by obscuring how their consumer apps differ from education apps in how student data is collected and used once they switch users over between the two types of apps. Better transparency and consent are needed regarding companies' data practices and how student information is handled.

1. Law, Policy and Privacy

2. Technology and new business models including
monitization of information and
commodification of individuals, have
outstripped the law and common social
expectations of privacy.

3. Transparency
• Say what the go and do as they say
• Oversight
• Level playing field in the market ... Given
differences between industrial and a
technology information economy.

4. Unfair or Deceptive Trade Practices
• Unfair or Deceptive Trade Practices
– Contract by url;
– Ads and data mining of personally identifiable
education records and profiling;
– Bait and switch with language;
• Ads a shell game to disguise data mining
– Policies practices and demonstrated through
discovery in Gmail case
• Weakness of F.T.C. rules on privacy policies

5. Informed consent
• Enterprise Google apps for education but (attractive)
consumer apps on the tool bar which once clicked
switch student out to consumer which exposes to
undesirable content and puts them in data mining and
profiling ... Technologically making the connection to
authenticated user is easy. Without transparency we
don't know what is being done.
• Moreover a simple fix: students to 13 eliminate the
apps from enterprise toolbar. Over 13 a drop down
box informing user that the are leaving entries apps
and privacy protection built into it.