Prioritize Features with Product Box and Buy a Feature Games
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Prioritize Features with Product Box and Buy a Feature Games
- 1. PRIORITIZATION Unnat Gupta @unnatgupta Shree Prakash Damani @shreedamani Gamifcation of
- 2. IN THIS SESSION ■ Explore innovation games for prioritization through ● Highly interactive group activity ■ Understand: ● Common Pitfalls ● Tips for effective prioritization *
- 3. COMMON PITFALLS … ■ Everything is high priority ■ Lot of discussion on low value features ■ Different priority on same feature by different stakeholder ■ Whoever screams the loudest, gets priority ■ Time consuming and ineffective
- 4. TECHNIQUE ONE – PRODUCT IN A BOX ■ Leverage collective retail consumer experience of stakeholder to identify ●Most Exciting ●Important ●Valuable Features of a product/service
- 5. PRODUCT IN A BOX Imagine <the project> as a product on a supermarket shelf. What would appear on the box that would appeal to our customers?
- 6. HOW TO – PRODUCT IN A BOX ■ Split the team into cross-functional groups of 5 - 6 people ■ Provide the team with some card-board boxes ■ Group to imagine that they’re selling their product/service in a trade show/ retail outlet/ public market ■ Ask the group to design a product box for their offering ■ The box should also have key marketing slogan, pictures, price point etc they find interesting ■ Group to sell their product- box to others
- 7. CASE STUDY We want to develop a flight booking system Some Salient Features: • Search Flights • Flight Booking • Multiple payment options • Track your bookings • Deals and Promotions • Faster Booking
- 8. HANDS-ON *
- 9. THINGS TO WATCH OUT FOR ■ Watch interactions during selling helps in identifying most important and useful information ■ Open ended exercise, needs good facilitation ■ Scalability ■ Physical Preparation
- 10. WHEN TO – PRODUCT IN A BOX ■ Participation from all quarters ■ Any stage of the PDLC, ideal in the beginning/conceptualization ■ Move the discussion from “features” to “benefits” ■ Prioritization based on benefits and unique selling proposition
- 11. TECHNIQUE TWO How to Get a Group of People To Prioritize a List of features... The Innovation Game: BUY A FEATURE
- 12. WHY “BUY A FEATURE” ■ Lots of people actively engaged: Customers, Partners, Employees… ■ Prioritize the features as a group - builds consensus, encourages negotiation ■ A way to understand the reasons behind the priority ■ Cost v/s value evaluation ■ Most importantly, it is a method that clients will enjoy!
- 13. HOW TO – BUY A FEATURE ■ Features described in terms of benefits and costs ■ 5 to 8 players given limited budget based on available capacity ■ Group collectively discusses and negotiates to purchase features ■ Discussions around each feature identifies the reason behind selecting or not selecting a feature
- 14. CASE STUDY Product - Easymail ■ Easymail is a webmail service launched a few months ago in a limited beta ■ The current version is something of a minimum viable product. ■ Easymail does not provide their own email service, but integrates with existing, providing the user with a great user interface. ■ The idea is to gather all your emails at one place, make it searchable and stand out by having a unique user interface. ■ Easymail have partnered with several email providers to get access to their API’s.
- 15. HANDS-ON *
- 17. QUESTIONS??
- 18. * THANK YOU 1 7 CONTACT: Shree Damani Unnat Gupta shreepd@thoughtworks.com unnatgupta@gmail.com @shreedamani @unnatgupta in.linkedin.com/in/shreedamani in.linkedin.com/in/unnat