The document discusses Digital Lizard's PrintTrak system, which was built to automate print workflows. It has three key workflow entry points: client print systems, hosted print stores, and custom print orders. PrintTrak is made up of three core components - PrintTrak Watcher, PrintTrak Shop, and PrintTrak Communicator - that together allow for automated communication between partners and customers. The document also provides an overview of Mimeo's print production facilities and timeline, as well as their technology stack and Print Factory system which aims to drive print production through web services and automation.

1. Printing is Easy,
Everything Else is Hard
Workflow Automation
Chuck GehmanMimeo.com
Bill WienersDigital Lizard

2. Digital Lizard
The Story

3. Digital Lizard Order Entry

4. Digital Lizard PrintTrak System
The PrintTrak system was built from the ground up to ensure the
highest level of print automation possible. The system was built around
3 key workflow entry points
Client Print Systems – Partners who already have a front end and
need a Print service provider who has the ability to provide 2 way data
stream.
Hosted Print Stores – Client looking to offer print engine to their
internal staff, partners, or clients.
Custom Print Orders – Traditional commercial print work.
PrintTrak is a multi level software platform with 3 core components
PrintTrak Watcher – Monitors all inbound entry points
PrintTrak Shop – Print Shop Management tool
PrintTrak Communicator – Allows communication to both
partners and customers.

5. Mimeo Timeline 1998 – 2012
Mimeo.co.uk
145,000 Sq Ft. Mimeo Launches
Memphis 5,000 65,000 Sq Ft
Marketplace
Automated Digital Customers Hayward, CA Facility
Launch
Production Facility
First Million
Order Year
99 2000-2002 03 04-05 06 07 08 09 10 2012
Company
Founded 1st Patent Pass 1,000
‘98 Print Content from Open Platform
Orders a Day
Launch
PC to Web Enabled Pass 1 Billion
Offsite Facility Printed Images 60,000 Sq Ft
80,000 Sq. Ft Newark Huntingdon, UK
Facility
The Mimeo Mission
To Power the World’s Print
. . . from Anywhere to Everywhere
Through our platforms or
Integrated with those of our partners

6. Platform Technology Stack
Applications
mimeo
mimeo.com mimeo.co.uk
marketplace
MimeoConnect Web Services APIs Partner Websites
Orders Address Book Payment Offering
Enterprise Account
MimeoProof Storage
Connectors Management
Mimeo Production Services (PSL)
Submission and Viewing and Variable Data Kitting and Distribution and
File Management Routing
Pre-Flight Proofing Services Fulfillment Shipping
Print Production
Mimeo Production Mimeo Production Mimeo Production Mimeo Production
Newark, NJ Memphis, TN Hayward, CA Huntingdon, UK Partner Partner

7. Mimeo Print Factory
Mimeo's technology team is dedicated to the constant improvement
of printing system automation at Mimeo.
The team has developed a complete set of APIs/Web Services
called the Mimeo Print Factory. These services are not only the
connection between Mimeo and its partners but its also used as the
back-end system to Mimeo Connect. In this way both of these services
are at the core of Mimeo's automation strategy.
Use the Mimeo Connect Cloud Print API if...
•you want a complete print platform which includes an ecommerce
system and print production
Use the Mimeo Print Factory API if...
•you already have a front-end system and you need to drive your
print product into the hands of your customers.
Mimeo Print Factory is the connection to Mimeo's world class print production
facility.

8. System Overview

9. Print Factory Stack
Mimeo and Partner Web / Business Portals
Content Capture and Submission
PDF Creation and Verification
Mimeo Management
Mimeo JDF Creator – JDF Intent [Content + Metadata]
Business Rules [e.g Order Routing Service]
Production Workflow Engine
System
Offering Mimeo
Cells and
Queues Imposition Shipping
Workstations
Service System
Presses and
JDF Devices

10. Offering-driven
Product Offerings Product Intent Options
•Flyers •Media Intent
•Brochure •Folding Intent
•Greeting Cards •Laminating Intent
•Photo Books •Color Intent
•Calendars •Layout Intent
•Binders •Hole Making Intent
•Binding Intent
This results in a dynamic product offering JDF
schema that can be published to our partners
Oh and a Bill of Materials too!!

11. Mimeo Management System
Mimeo Management
System

12. Mimeo Management
System
MMS

13. Folding Intent
Production Workflow Engine
Device Specific JDF Device Specific
JMF

14. Thank you for attending:
Printing is Easy,
Everything Else is Hard
Workflow Automation
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