Ryan Donovan            Philippe Lavoie
Product Unit Manager    R&D Lead
Microsoft Corporation   Cactus Commerce
1. What is the state of e-commerce & why should I care?
2. What is Microsoft's story for e-commerce?
3. How can technolgie...
Lots of Growth!
  Massive infrastructure renewal is happening
    Supportability, TCO, & Business Empowerment drivers
  Mu...
Most revolutionary release since CS2000 debuted 7 years ago!
Empowering solutions for the:
  Developer
  Business User
  I...
Connected                         Commerce


                         Deep integration                   Full leverage of ...
Catalog           Inventory               Profiles           Orders
               BTS                 BTS                ...
More transactions on the same hardware
Ability to scale up & out without choke points
One of the largest engineering impro...
Enterprise
  SCM                                                  Sell-Side
                    BPM

        CPG X
       ...
Mobile
                   Point of Sale    In Store Kiosk
Rich Web Client                                        Applicati...
The quot;Your Companyquot; E-Commerce Site
 Ajax
 Silverlight


The quot;Alpine Ski Housequot; Multi-Channel E-Store
 Rich...
Goal:
 How Ajax and Silverlight can be used to extend a website.
 Integration with Commerce Server 2007


The Scenario:
 S...
IE 7.0 / IE 6.0 / I.E 5.0 / FireFox / Safari


                                        Ajax and Silverlight
HTML

        ...
Functionality and Code Walk-Through
•Advertisement Rotator:
   Use Commerce Server 2007 to retrieve a set of
   advertisements.
   Encapsulate your user contr...
•Silverlight movie preview:
      Add the Silverlight control to the page.
  •
      Return a list of products from Commer...
Goal:
 Show how Commerce Server 2007 enables multi-channel
 retailing.
 Show how different devices connect with Commerce S...
Mobile
                    Point of Sale     In Store Kiosk
Rich Web Client                                            App...
Functionality and Code Walk-Through
•Rich Web Client
      Extending Commerce Server 2007 to notify the Point of Sales
  •
      terminals with Microsoft Queu...
Functionality and Code Walk-Through
•Mobile Application
      Provide a light weight interface to Commerce Server
  •
      2007
      Use that interface to s...
The quot;Your Companyquot; E-Commerce Site
 Ajax
 Silverlight
The quot;Alpine Ski Housequot; Multi-Channel E-Store
 Rich C...
Many companies successfully deploying, including…
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be...
Selling Stuff on the Web in Style with Microsoft Commerce Server
Selling Stuff on the Web in Style with Microsoft Commerce Server
Selling Stuff on the Web in Style with Microsoft Commerce Server
Selling Stuff on the Web in Style with Microsoft Commerce Server
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Selling Stuff on the Web in Style with Microsoft Commerce Server

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See how to create a themed, enterprise ready, e-commerce storefront capable of handling the largest of transactional retail scenarios. Learn how to get the Microsoft Commerce Server 2007 Starter Site running and skinned with Microsoft Expression Web, and how to leverage several underlying capabilities via ASP.NET 2.0. Learn about how to deploy, integrate, and manage the site, and find out what the future holds for the evolution of e-commerce technologies for the Microsoft platform.

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Selling Stuff on the Web in Style with Microsoft Commerce Server

  1. 1. Ryan Donovan Philippe Lavoie Product Unit Manager R&D Lead Microsoft Corporation Cactus Commerce
  2. 2. 1. What is the state of e-commerce & why should I care? 2. What is Microsoft's story for e-commerce? 3. How can technolgies like Silverlight help e-commerce? 4. How can multi-channel retailing solutions be built today?
  3. 3. Lots of Growth! Massive infrastructure renewal is happening Supportability, TCO, & Business Empowerment drivers Multi-channel retailing is real Goal: One set of infrastructure to power all channels Add channels to drive revenue International Expansion Rich media will play a significant role in the next 5 years Forrester & AMR 38% & 72% Enterprise investment respectively Much commentary on emergence of rich media
  4. 4. Most revolutionary release since CS2000 debuted 7 years ago! Empowering solutions for the: Developer Business User IT Professional Thought Leadership in: Multi-channel Vision Business Agility Performance/Scale Capabilities SOA & Integration Capabilities
  5. 5. Connected Commerce Deep integration Full leverage of ASP.NET 2.0 with Microsoft BizTalk 2006 for ERP for enhanced development and and Trading Partner Interchange easy interoperability with other Web technologies Customer Satisfaction Platform Integration World-class e-commerce features and functions
  6. 6. Catalog Inventory Profiles Orders BTS BTS BTS BTS Adapter Adapter Adapter Adapter Catalog Manager Marketing Orders Catalog & Inventory Web Web Web Service Service Service Commerce Server Commerce Server Commerce Server MOM Pack 2005 AC2000 Drivers IT Console Inventory Catalog Marketing Orders Staging Marketing Subsystem Subsystem Subsystem Subsystem Manager Profiles Web Service Profiles Subsystem Customer & Order Manager Reporting Data Warehouse & Analytics Subsystem Services Complete rewrite for Commerce Server 2007 Commerce Server 2002 Costco RSWAT 2007
  7. 7. More transactions on the same hardware Ability to scale up & out without choke points One of the largest engineering improvements in ‘07 Key Requirements: 100K+++ Orders/Day over 11 Hour Peak Very Large, Complex Catalogs (~900M+ SKUs across many abstracted catalogs & categories simultaneously) Tens of Millions of User Profiles All on commodity hardware (e.g. – HP DL38x/58x)
  8. 8. Enterprise SCM Sell-Side BPM CPG X Microsoft Commerce Server Distributor X Merch. WMS ERP Trading Partner X
  9. 9. Mobile Point of Sale In Store Kiosk Rich Web Client Application Terminal 3rd party software Xbox Live Biztalk Basic Web Client Commerce Server 2007
  10. 10. The quot;Your Companyquot; E-Commerce Site Ajax Silverlight The quot;Alpine Ski Housequot; Multi-Channel E-Store Rich Client in WPF to replace a website Kiosk application in WPF Point of Sale terminal in Win32 Mobile device with .Net for mobile.
  11. 11. Goal: How Ajax and Silverlight can be used to extend a website. Integration with Commerce Server 2007 The Scenario: Self-contained Advertisement Rotator in Ajax for .Net Silverlight movie preview control that integrates with data coming from Commerce Server 2007
  12. 12. IE 7.0 / IE 6.0 / I.E 5.0 / FireFox / Safari Ajax and Silverlight HTML www.YourCompany.com YourCompany Business Logic Commerce Server 2007
  13. 13. Functionality and Code Walk-Through
  14. 14. •Advertisement Rotator: Use Commerce Server 2007 to retrieve a set of advertisements. Encapsulate your user control inside an update panel. Add timed based triggers Modify the content of the control when a trigger occurs Benefits You build on your ASP.Net expertise and easily extend the behavior of your site.
  15. 15. •Silverlight movie preview: Add the Silverlight control to the page. • Return a list of products from Commerce Server 2007 • Use ItemTemplate to present the products inside a • GridView Register a JavaScript that links the 'onClick' events • inside the HTML page with the Silverlight control. •Benefits: Greatly improves the user experience •
  16. 16. Goal: Show how Commerce Server 2007 enables multi-channel retailing. Show how different devices connect with Commerce Server 2007.
  17. 17. Mobile Point of Sale In Store Kiosk Rich Web Client Application Termimal Commerce Server Web Services Alpine Ski House Server Commerce Server 2007
  18. 18. Functionality and Code Walk-Through
  19. 19. •Rich Web Client Extending Commerce Server 2007 to notify the Point of Sales • terminals with Microsoft Queues. •Kiosk: WPF works with near field devices and embedded printers with • Microsoft POS for .Net Wrap the commerce results inside Observable Collections and • also use INotifyPropertyChange to enable rich UI effects. •Benefits Rich UI customization • Multi-channel integration to offer a seamless shopping • experience.
  20. 20. Functionality and Code Walk-Through
  21. 21. •Mobile Application Provide a light weight interface to Commerce Server • 2007 Use that interface to send purchase orders from the • mobile device. •Benefits Stay connected with your clients everywhere, even • inside your competitor's stores. Credible UI to browse and manage a basket inside a • portable device.
  22. 22. The quot;Your Companyquot; E-Commerce Site Ajax Silverlight The quot;Alpine Ski Housequot; Multi-Channel E-Store Rich Client in WPF to replace a website Kiosk application in WPF Point of Sale terminal in Win Forms Mobile device with .Net for mobile. All deployable today!
  23. 23. Many companies successfully deploying, including…
  24. 24. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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