This document discusses several trends related to mobile data traffic, personalized experiences, behavioral targeting, location-based services, and budgets for personalized marketing. It notes that mobile data traffic will increase 4000% by 2014. 60% of online visitors expect sites to know their preferences. Investments in behavioral targeting will increase 468% in the US by 2012. Location-based service users will rise to over 526 million globally by 2012. Best-in-class organizations are increasing budgets for personalized cross-selling, up-selling, and repeat purchases in 2010.
Inbound marketing is the strategy of getting found by customers using the combination of BLOGGING, SEARCH ENGINE OPTIMIZATION and SOCIAL MEDIA MARKETING.
Peter Rivera, VP of Infusion, and Chris Hallberg, Director in Microsoft Azure, discussed how cloud computing can empower digital marketers during our February 2014 Azure Webinar.
Promote your B2B eCommerce to other business owners could be a challenge. However, you can do so with digital marketing in a smart way and bring you a big ROI. Check out how now.
Upturn private limited marketing and technology capabilitiesUpturn Consulting
Upturn is an innovative digital marketing agency where we strive to ingeniously integrate brand, demand and technology so that the business of our clients can flourish. At Upturn we are a team of young and energetic digital geeks who use their marketing, creative and technological skills to help brands connect and engage with their targeted audience, and generate more sales successfully #digitalmarketing #marketingautomation # leadgeneration #marketingagency
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
Inbound marketing is the strategy of getting found by customers using the combination of BLOGGING, SEARCH ENGINE OPTIMIZATION and SOCIAL MEDIA MARKETING.
Peter Rivera, VP of Infusion, and Chris Hallberg, Director in Microsoft Azure, discussed how cloud computing can empower digital marketers during our February 2014 Azure Webinar.
Promote your B2B eCommerce to other business owners could be a challenge. However, you can do so with digital marketing in a smart way and bring you a big ROI. Check out how now.
Upturn private limited marketing and technology capabilitiesUpturn Consulting
Upturn is an innovative digital marketing agency where we strive to ingeniously integrate brand, demand and technology so that the business of our clients can flourish. At Upturn we are a team of young and energetic digital geeks who use their marketing, creative and technological skills to help brands connect and engage with their targeted audience, and generate more sales successfully #digitalmarketing #marketingautomation # leadgeneration #marketingagency
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
The Paid Media 15 x 20 - Claire Stanley-Manock - Paid Media Director, connect...connective3
With over 15 years of Digital Marketing Experience, Claire has an extensive background in navigating the often challenging paid media space. In her presentation she runs through 15 topics such as achieving incrementality, generating revenue from your display, supply chain management and more, all collated and reviewed with the objective of helping you get the most return from your Paid Media spend.
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
The Paid Media 15 x 20 - Claire Stanley-Manock - Paid Media Director, connect...connective3
With over 15 years of Digital Marketing Experience, Claire has an extensive background in navigating the often challenging paid media space. In her presentation she runs through 15 topics such as achieving incrementality, generating revenue from your display, supply chain management and more, all collated and reviewed with the objective of helping you get the most return from your Paid Media spend.
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
Frontiers North presentation for Canadian Marketing Association, Manitoba Cha...John Gunter
Frontiers North Adventures (FNA) is a Manitoba-born and -bred company that specializes at hosting international travellers in Canada's north on expert-guided group tours. FNA sells to international, niche markets through a global network of tour operators and also directly to guests. During his talk, John will discuss the importance of Corporate Social Responsibility as well as challenges securing "share of the suitcase", competing with adventure and photographic destinations from Antarctica to Svalbard and tourism destinations from Rome to Banff.
The Future of Marketing: Leveraging Intent Beyond SearchDub_Roll
AdRoll’s President, CMO & Co-Founder, Adam Berke’s keynote presentation at the 5th Digital Media and Marketing Summit in Dublin on May 28th 2014. Adam explores how data and intent data is at the centre of the new digital advertising ecosystem.
Social:
#digitalsummit14 @Digital_Summit @adamberke @AdRoll
www.adroll.com
How to drive great customer experiences for content ROI - government editionMelissa Wilfley
Talk I gave at WPP/Kantar next generation of digital government at Ministry of Manpower in Singapore on best practices for driving great customer experiences and maximizing content ROI for government agencies.
Bridging the Personalization Gap - Adnan SauafSITA
There is a lot of talk about personalizing the message and offers to your customers but sadly the research shows that companies are not even identifying the customer correctly instead using multiple marketing tools to bombard the customer with competing offers across channels.
In a fast evolving retail landscape, where the battle for customers and revenue is being
fought on many fronts, where should retailers seeking instant advantage focus their
efforts and investments?
Native ad buying is one of the most exciting new digital advertising mediums on the Internet. It represents a true way to scale your traffic, revenue, and profitability.
5 Tips for Designing Websites to serve every Customer individuallywhtl
A modern, responsive and dynamic website is the key to any business success. Here are the 5 tips for designing your website to serve every customer individually.
We, at WHTL, provide you all types of website development services to empower your businesses worldwide with a website to attract, engage & retain new & existing customers.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Leading Change strategies and insights for effective change management pdf 1.pdf
DMEXCO
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3. ForresterIn Behavioral Targeting werden die Investitionensteigenum 468% in USA bis 2012 Sales & Marketing Magazine EineguteKundenerfahrungführtdazu, dassKundenwiederkommen und SiealsAnbieterweiterempfelhlen. Top business driver : 41% of businesses surveyed Improve Customer Experience Forrester Anwender von Location Based Serviceswerden global ansteigen auf mehrals 526 Millionenbis 2012 Mobile Advertising wirderwartungsgemäßsteigen von $530.2 million (2008) auf $7.5 billion in 2012. Gartner Best-in-Class Organisationenerhöhenihr Budget fürmehrpersonalisiertesCross-selling, up-selling und Wiederholungskäufe in 2010 Aberdeen Everywhere Anytime Any Channel Relevancy Drives Conversion Engage The Audience
4. About SDL ENGAGE Publically traded on London Stock Exchange 50 offices across 30 countries Nearly 700 customers in 5 continents 12+ years of WCM experience Highest Analyst rating for WCM 24/7 Support Centers in Netherlands, Belgium,US and Japan Web Content Management eCommerce Structured Content Language Services Language Technologies CONNECT
7. Visitor Aware InteractionBringtalleszusammen: Visitor Intelligence Gateway Ambient Data Framework Your Ecosystem Visitor Aware Interaction CRM Social Geo location Ambient Knowledge Gather Information Leverage Eco System Utilize in all channels Transactions Behavior Any 3rd party Environment CRM System Support System Analytics System
9. Toys R Us Counts OnMaximize Promotions “We automatically select the best items to display on all our pages. Saving us the manual labor we now use our time to fine tune our rising success.” INCREASED: Cross Sales + 250% Same Customer Sales + 25% Conversion + 40% Leading International Toy Reseller
10. Die GrundlagenEffizienz des Contents Globalization/Localization Re-use assets Inherit applications Multi-Channel Localization End to End Translation
11. Kontaktdaten Simone Zahn | Business Development Executive D/A/CH |SDL| Web Content Management Solutions |(t) +49 711 78060 287|(m) +49 176 320 21073 |email: szahn@sdl.com | www.sdl.com
12. Engage The Audience Everywhere, Anytime, Any Channel Relevancy Driven Conversion
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14. Emirates Maximizes Conversion Globally with SDL “Our WCM efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications” 80 Web Sites including : Chinese, Japanese and Arabic (*double-byte characters) 15 Different Brands Accelerated Time to Market Simultaneously across multiple brands and channels Maximized Cross-Sell Automated Promotions based on unfulfilled capacity
15. KLM – Royal Dutch AirlinesDrives Customer Engagement with SDL Central Brand Control But Local Flexibility Speed To Market Low Cost Per Channel Significant Cost Reductions Maximizing Campaigns “We only need to develop our campaigns and promotions once” “We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days”
16. HP reduced content globalization costs by $100 million over 5 years –140+ Billion page views per year Gilbane Research 2009
17. “ We needed to develop more than 30 regional multilingual sites …SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’ Mike Simon, Senior VP Corporate Communications , Emirates Group
18. “The number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.” Christoph Oberli VP eCommerce & Interactive Mandarin Oriental Hotel Group
19. “We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days” Alexander Mul, E-marketing Director at KLM
Editor's Notes
Analystenwie Forrester, Gartner, Aberdeen Group und Morgan Stanley untersuchenlaufendrelevanteFaktoren und Entwicklungstendenzen, die in ZukunftfürUnternehmenfürderenentsprechende Online Marketing Strategiewichtigsind. SieführendazuregelmässigBefragungbeiallenBeteiligtendurch. Ob IhrInteressentbereitist, IhreWebseitewiederzubesuchenoderwiederzukaufen, hängt von seiner Erfahrung ab. Was isteineguteErfahrung? EineguteErfahrungist, wennerimmersofort die fürihnrelevantenInhalteerhält. ErwirdSieauchnurbeieinergutenErfahrungweiterempfehlen. 60% der Online Kundenmöchten, dass der AnbieterIhreInteressen online kennt. Sieerwarten auf der WebseitealsNeukundeoderBestandskundeerkanntzuwerden. DesweiterenmöchtenSiesofortmit den richtigen, fürSieinteressantenInhalten der Webseiteangesprochenwerden. (Beispiel Amazon) 41% der befragtenFirmen von Forrester investieren in dieseLösungen. SDL hat auch dies mit der Software SmartTarget in Tridion umgesetzt (Echtzeittargeting) Der mobile DatenverkehrtwirdbisimJahr 2014 um 4000%!!! Steigen, immermehrMenschenwerdenvielmehrmiteinemmobilenEndgerät ins Internet gehen, anstellemiteinem PC. Oder schauenSie auf die Zahlenrund um mobile Werbung: laut Gartner steigt der Anteil von 530,2 Millionen $ in 2008 auf 7,5 Billionen $ in 2012!
EMEA Version
Your maintenance overheads and really boosts your productivity.You see with page based systems, you will typically have to amend every page which uses personalization and targeting techniques if you want to make side-wide changes. With component based systems however, you only define which regions of pages should be delivered in a dynamic and targeted fashion and then manage all personalization and campaigns centrally from one dashboard.That means, that you can for instance change your top offers / messages with only one step in case of a compelling event! That is a huge cost benefit – not to mention the time to market ! [examples of this could be: Flooding in a region causes the requests for house insurance to go up very quickly and you want to offer a promotion quickly for only a day or two. Or: Volcano Eruption means you need urgent updates for travelers across all your pages etc pp)
Toys"R"Us, Inc. (includes Babies"R"Us) is the world's leading dedicated toy and baby products retailer(if you have kids, you know this store maybe all too well)Their objective was to drive business in a very tough market space – SDL’s Answer, no problemSDL helped enable their ecommerce team to Increase Conversion 40%, drive Cross Sales up 250%, Maximize Same Customer Sales another 25%This example epitomizes what I have been saying – Our Targeting, Profiling and Personalization is industrial strength born from serving the most demanding space for TPPThis was not developed as an after thought or a nice to have – this solution is this powerful because to retailers conversion is a matter of lifeToys R us:Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 849 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it owns and operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City.
Components stored in this repository can be published to multiple publications and in all channels. All components in each publication remain linked to the ‘parent’ component in the repository. This unique inheritance means if the central component is updated, SDL Tridion automatically updates all your pages where this component is used.Technical functionality of applications is as well stored in the central repository and can be used across publications and channels. Re-use of component and the BluePrinting functionality allows organizations to save costs and reduce the time-to-market significantly.Publications can be localized and translated to the native language to adapt to the local expectations and culture. When a publication is localized the author will receive a notification when the ‘parent’ publication changed.As part of SDL we offer translation services which can be embedded in the workflow of SDL Tridion.
’’SDL Tridion efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications,’’ says Mike Simon, Senior VP of Corporate Communications of Emirates Group. The big challenge was keeping the content updated and the branding consistent. SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’ says Simon. Emirates required their regional offices worldwide to be capable of updating their own content while simultaneously maintaining a level of centralized control over the content and publishing process. There was also a need to empower non-technical/ business users to take ownership of their content. Emirates have already created around 60 regional sites including Chinese, Japanese and Arabic of emirates.com.
“By using SDL Tridion our international online marketing and sales have become much more efficient,” says Alexander Mul, e-marketing Director at KLM. “Now we roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days. We only need to develop our campaigns and promotions once, which is a huge benefit, as it saves us time and money.” “Central content management, while allowing a controlled degree of localization, results in huge cost reductions,” says JannekeGokemeijer, Manager Content and Usability at KLM. system.”Overall, KLM’s experience of implementing SDL Tridion is that the cost per online sales channel remains low even while the complexity and size of the hierarchy continues to grow,” continues JannekeGokemeijer, Manager Content and Usability at KLM. “We are constantly looking for ways to manage our online sales channels in the most cost-effective way,” says Bart Vos, Vice President e-business at KLM. “Content management is one of the major cost drivers. Centrally, we only need to create and manage a few “BluePrint” sites – one for each of our six standard languages – and then replicate that information across all relevant sites. In countries where several languages are spoken, SDL Tridion BluePrint technology handles the conversion with ease.”
The scale and scope of HP is sometimes hard to grasp – arguably the world most successful manufacturer of computer related products – HP is redefining the term “going global”By using SDL they have experienced major reductions in cost Accelerated time to market And a strategic platform that enables the delivery of there strategy for decades to come
’’SDL Tridion efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications,’’ says Mike Simon, Senior VP of Corporate Communications of Emirates Group. The big challenge was keeping the content updated and the branding consistent. SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’ says Simon. Emirates required their regional offices worldwide to be capable of updating their own content while simultaneously maintaining a level of centralized control over the content and publishing process. There was also a need to empower non-technical/ business users to take ownership of their content. Emirates have already created around 60 regional sites including Chinese, Japanese and Arabic of emirates.com.
“Our new mobile website has proven successful on several levels,” Oberli continued. “We’ve extended our reach and offered our guests yet another convenient, easy-to-use method to interact with us. Secondly, we have already received compliments from our guests about how smoothly the mobile site works and how quickly it performs. Thirdly, the number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.” “We saw an opportunity to cost-effectively deliver an effortless mobile browsing experience, while at the same time ensuring the level of elegance and specialized service that Mandarin Oriental Hotel Group’s guests have come to expect,” says Oberli. As an added benefit, Mandarin Oriental’s content owners can now enter content once, and easily re-use it on the feature-rich mobile site, significantly reducing operational costs and speeding content changes. “[with] explosive growth in online adoption, we’ve seen a fundamental shift in the way consumers interact with travel brands,” says Oberli.
Now we roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days. Alexander Mul E-marketing Director at KLM “By using SDL Tridion our international online marketing and sales have become much more efficient,” says Alexander Mul, e-marketing Director at KLM. “Now we roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days. We only need to develop our campaigns and promotions once, which is a huge benefit, as it saves us time and money.” “Central content management, while allowing a controlled degree of localization, results in huge cost reductions,” says JannekeGokemeijer, Manager Content and Usability at KLM. system.”Overall, KLM’s experience of implementing SDL Tridion is that the cost per online sales channel remains low even while the complexity and size of the hierarchy continues to grow,” continues JannekeGokemeijer, Manager Content and Usability at KLM. “We are constantly looking for ways to manage our online sales channels in the most cost-effective way,” says Bart Vos, Vice President e-business at KLM. “Content management is one of the major cost drivers. Centrally, we only need to create and manage a few “BluePrint” sites – one for each of our six standard languages – and then replicate that information across all relevant sites. In countries where several languages are spoken, SDL Tridion BluePrint technology handles the conversion with ease.”
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