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Print Place Process Book
- 1. PLACE : process book C a r l y J o h n s o n 0 5 / 0 8 / 1 9
- 2. Through a combination of pop art, Dada, and contemporary collage styles as well as a CMYK color scheme, this project encourages customers to utilize Print Place’s printing service. T H E CONCEPT
- 3. M A P
- 4. Hello, and welcome to Pro-Print. Whether you need business cards, brochures, and envelopes for your startups, or posters to announce your grand opening. Perhaps design a logo and develop your website to further promote your business...You’ve come to the right place. We can do it all and much more in a record time and at affordable prices. Pro-Print is an advertising agency and digital printing press located in Jeddah Saudi Arabia. Our team of professional graphic designers will ensure that your corporate image and values are shown in a memorable, charming way while the state-of-the-art digital printing technology we use will impress your business partners and potential customers, and we’ll answer your competitive edge. For a one-stop shop for all your design and digital printing needs, visit Pro-Print today at www.pro-print.co.sa and take your business to the next level. A D script 1#
- 5. A D Nobody said an inkjet had to be slow or the printing in color had to cost a fortune. Nobody said an all-in-one had to be bulky or that you had to print from your desk. At least, nobody said it to us: Introducing the Business Smart Inkjet All-In-One Series from Brother. Easy to use; it’s the ultimate combination of speed, small size, and low cost printing. script 2#
- 6. Do you need a business card for your new career? Or a postcard to send to loved ones while you’re off traveling the world? Or how about an educational poster for your child’s school? If this is what you’re looking for, look no further. Here at Print Place, we are “Passionate about Printing.“ Based out of Arlington, Texas, we are more than just an online print shop. We are people here to help you make the most of your printing and help you use it to grow your business. Visit www.printplace.com today to get started. 97 Words= Approximately 0.7 Minutes or 42 Seconds FINAL script INSPIRATION+
- 7. • Business Card • Career • Postcard • Loved Ones • Travelling • Educational Poster • Child’s School • Looking For • Print Place • Passionate about Printing • Arlington, TX • Online Print Shop • People • Printing • Grow Your Business • www.printplace.com PHRASES list/
- 8. • Business Card: Hand Reach Out, Card Falls • Career: Card Spins->Mail Truck • Postcard: Truck Drives->Mail Box • Loved Ones: Mail Box->Postcard • Travelling: Postcard->Cities • Educational Poster: Cities Shrink->Paper, Pencil • Child’s School: Hand, put up paper • Looking For: Spins Out->Glasses • Print Place: Glasses Spin, Zoom In Lens (Place) • Passionate about Printing: Move Up, Text • Arlington, TX: Trim Path Text Away->TX • Online Print Shop: More->Computer, $s • People: Zoom Out, Clothing Around Desk • Printing: Condense, Reform Printer • Grow Your Business: Paper Fly Away, Out, Graph • www.printplace.com: Move Up, Text on Screen PHRASES animation ideas/
- 9. B O A R D
- 10. PALETTE My color palette features magenta, cyan, yellow, and black, which is reminiscent of the ink from a printer.
- 11. Notes: • Vibrant Colors • Textures • Line Quality • Positive/Negative Space • Shape-based • Smooth Transitions • Illusion of Morphing • Object Interaction • Humanistic Qualities • Expressions • Match Cuts • Accents • Use of Patterns • Still Image Textures • Graph/Data • Movement • Repetition • Directionality • Camera Work • Simplistic Design • Symbolism • Abstraction • Misalignment Mail Chimp//Introducing Facebook Ads- Giant Ant (https://vimeo.com/201173331) INSPIRATION piece 1: #
- 12. Notes: • Warm vs. Cool Contrast • Textures • Minimal Line Usage • Minimalist Design • Shape-based • Smooth Transitions • Illusion of Morphing • Object Interaction • Humanistic Qualities • Stil Textures • Match Cuts • Accents • Use of Patterns • Masking Transitions • Movement • Repetition • Rhythym • Directionality • Symbolism • Abstraction • Representational • Narrative • Historical A Brief History of Coffee- Manu Correa Soto (https://vimeo.com/217895419) INSPIRATION piece 2: #
- 13. Notes: • Textures • Line Quality • Positive/Negative Space • Shape-based • Clean Cuts • Illusion of Morphing • Object Interaction • Sparks • Match Cuts • Accents • Use of Patterns • Movement • Repetition • Simplistic Design • Abstraction • Inverse Colors • Primary Palette • Overlapping Elements • Minimalistic • Continuous Flow • 2D & 3D Integration • Quick Motion • Perspective Changes Motion Corpse #14- Motion Corpse (https://vimeo.com/167889186) INSPIRATION piece 3: #
- 14. Notes: • Textures • Line Quality • Collage • Tactile • Authentic • Genuine • Paper • Low Frame Rate • Complementary Colors • Choppy Sequencing • Positive/Negative Space • Contrast • Simplistic Animations • Narrative • Clear Voice Over • Accents • Friendly • Welcoming • Use of Patterns • Neutral/Desaturated Backgrounds • Symbol of hand • Personality Rise- Hope-a-nomics- LEGWORK (https://vimeo.com/300591742) INSPIRATION piece 4: #
- 15. Notes: • Textures • Simplistic Design • Transitions • Collage • Positive/Negative Space • Low Frame Rate • Choppy Sequencing • Contrast • Desaturated Palette • Use of Blue • Monochromatic • Tactile • Authentic • Historical • Infographic • Call to Action • Representation • Masking • Shadows/Grounding • Clear Message • Engaging • Minimalistic • Continuous Flow Future Now- Change Begins With Your State- PepRally (https://vimeo.com/276776307) INSPIRATION piece 5: #
- 16. Notes: • Stop Motion • Low Frame Rate • Textures • Narrative • Advertisement • Commercial • Quick Transitions • Choppy Sequencing • Complementary Colors • Desaturated Palette • Transporation • Journey • Tactile • Authentic • Historical • Honda • Vehicles • Representational • Shadows/Grounding • Clear Content • Engaging • Experimental • Continuous Flow Honda “Paper”- PES (https://pesfilm.com/pages/honda-paper) INSPIRATION piece 6: #
- 17. Characteristics: • Vibrant Colors • Tactile Qualities • Authenticity • Collage • Textures • Shape-based • Contrast • Pattern Usage • Figure/Ground • Repetition • Movement • Rhythym • Emphasis • Asymmetrical Characteristics: • Vibrant Colors • Halftones • Texture • Shape-based Forms • Contrast • Cut-out Style • Misaligned Lines/Masses • Symbolism • Directionality of Mark/Forms • Primary/Pastel Color Usage Movement 1 :# Movement 2 :#
- 18. Characteristics: • Bold Colors • Vibrancy • Variety • Shape-based • Movement • Dynamism • Tension • Rhythym • Repetition • Texture • Figure/Ground • Contrast • Line Quality • Geometric • Positive/Negative Space • Directionality • Balance • Asymmetrical • Diagonals • Overlapping • Warm vs. Cool • Floating Objects • No Shadows/Grounding Movement 3 :#
- 19. Characteristics: • Vibrancy • Tactile Approach • Mixed Media • Primary/Pastel Palette • Textures • Pattern Usage • Repetition • Shape-based • Geometric & Organic • Linear • Narrative • Figurative • Representational • Overlays/Overlapping • Positive/Negative Space • Visible Cuts • Cleanliness • Symbolism • Digitalized • Directionality of Line • Bold Decision-Making • Authenticity & Artificiality • Neutral/Desaturized Backgrounds Movement 4 :#
- 20. • Vibrant Palette • Textures • Shape-based Animation • Smooth Transitions • Illusion of Morphing • Linear Accents • Match Cuts • Positive/Negative Space DISTINCTIVE notes
- 21. “Logo Play”- Oscar Pettersson • Transitions • Positive/Negative • Glitching • Shape-based • Line quality “Leica- Everything in Black & White”- Lobo • End frame (product ad) • Simplicity • Minimalistic Type “Prescribe Wellness”- The Furrow • Simplistic style • Match Cuts • Line quality • Masking Transitions • Truck->House Transition “Plant Lamp Glass”- Reece Parker • Illusion of morphing • Transitions • Shape match “Seoul Design Festival”- Makyung • Vibrant colors • Shape-based • Line quality “The Light in the Dark”- Eli G • Simplistic style • Vibrant colors • Use of light • Line quality REFERENCES
- 23. STOP images
- 24. PATTERNS &
- 25. Hand grabs business cards Business card spins Business card falls, skews Expands into a mail truck Mail truck drives by, spins Turns, reveals mailbox Mailbox turns Front view Mailbox expands Mailbox lifts up, expands Turns into a postcard Breaks apart into buildings Camera moves right Camera moves down Scuba diver swims by Pencil rolls over, masking Camera moves up Hands put up poster, tape Hands spin Hands spin & shrink Finish turn, turn into glasses Glasses look around Spin around, inside glasses Zooms in, building visible Building moves down, text Text->shapes, TX Shapes skew Transforms into > sign Falls, pops into computer Zoom out, reveal table Computer->printer Paper flies up Paper reveals bar graph Bar graph grows Camera moves up Website URL
- 26. INITIAL frames
- 27. STYLE frames
- 28. FRAME 1: #
- 29. FRAME 2: #
- 30. FRAME 3: #
- 31. FRAME 4: #
- 32. FRAME 5: #
- 33. FRAME 6: #
- 34. FINAL LOOK