This document provides tips for photographers on marketing their small business and career development. It recommends using print services like Modernpostcard.com for leave behinds and ensuring your website is mobile-friendly. Attending industry events and awards shows, as well as getting involved in professional organizations and online communities, are suggested for networking. Estimating costs, managing your studio space, and understanding the realities of working as a photographer in different markets are also addressed.

1. Business of Photography
conor@CLreps.com
@CLreps

3. Marketing your small
biz...

4. 1. “Print is dead” does not apply
to the art of photography...

5. 2. “Leave Behinds”
• Modernpostcard.com (quality & cheap)
• Printz.com (speed, local & cheap)
• 4by6.com
• Uprinting.com
• White House Custom Color whcc.com

6. 3.Your website
• livebooks.com
• SquareSpace.com
• CreativeMotionDesign.com
• NO FLASH
• Should be viewable on mobile devices

7. 4. Competitive Analysis

8. 5. GET INVOLVED!
• American Society of Media Photographers
ASMP-MSP.org
• Advertising Federation of MN AdFed.org
• MN Interactive Marketing Association
MIMA.org
• Conversations on the Future of Advertising
CATFOA.blogspt.org

9. 6. Awards Shows

10. Award show examples
• The Show (Ad Fed event)
• Communication Arts
• One Show
• PDN has tons throughout the year
• Addys
• Storytellers Art Competition

11. 7. Digital Community
• Blogging
• DO NOT put social media logos on your
business card!
• Twitter
• FacebookAM TALKING ABOUT.)
WHAT I
(NO A FANPAGE IS NOT
• LinkedIn - SO IMPORTANT!!!
• PhotoCrew (Rate info!)
• Instagram, Pinterest

12. 8. Guerilla Marketing

13. 1
C A L L A H A N & C O M PA N Y B R E W I N G C A L L A H A N & C O M PA N Y B R E W I N G
.335
IN LITERS Good Times (BETTER TIMES WHEN YOU DRINK MORE LARRY BEER)

15. Other Careers...
• Producer
• Stylist
• Digital Tech
• Photo Assistant
• Location Scout
• Craft Services

16. Estimating
• There is no “right” way to estimate a
project. There is only your way. (ASMP or
APA)
• Know the market you are bidding in. MPLS
is going to have different rates than NY or
LA.
• Don’t be afraid to ask your potential client
about budget.
• Remember you can bid a project per shot.

17. Your Studio

18. • At the end of the day it is your work space.
• Be aware of how it looks to clients.
• Renting VS. Owning

19. Brutal Truth Time

20. 1. If you want to shoot or work
in fashion Mpls isn’t your market.

21. 2. Learn to bite your
tongue.

22. 3.Your student card will
work for MAX 1 year

23. 4.You aren’t going to leave school
and start shooting tomorrow

24. Thank You.