The document discusses how brands can build loyalty by going digital, being human, and focusing on the customer experience. It emphasizes emotionally connecting with customers through understanding them, communicating in a human voice, and having a consistent online presence across channels. The marketing funnel and customer journey map are used to illustrate how brands can guide customers through the different stages of attention, interest, desire, and action. Brand loyalty is valuable as it leads to repeat and advocate customers, reducing acquisition costs.
Digitize the Philippines, A Beginner's Guide to Digital for Filipino SMB'sBernard III San Juan
This is the Content of the advocacy we do in cooperation with the Philippines' DTI. It's meant to help demystify digital for the small Filipino entrepreneur
Join us at Ignite Hospitality as we share the slides from our talk at the Boutique Bar Show in London. Here we focused on the importance of digital marketing in hospitality, some of the steps to the approach we've found yields the best results and then some chat around channels and tools to help you develop and implement your own digital strategy for local hospitality businesses.
How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROIOrionCKB
NEMOA 2017 presentation featuring OrionCKB and ButcherBox CEO about using Facebook to grow your business.
Included:
-insights into how Facebook's advertising works on the back end, how Facebook identifies high value audiences for you (outside of who you attempt to target)
-How you can integrate Facebook with catalog/direct mail efforts, as well as paid search and influencer marketing
-The importance of video in a Facebook advertising strategy, particularly for retailers & ecommerce brands
Digitize the Philippines, A Beginner's Guide to Digital for Filipino SMB'sBernard III San Juan
This is the Content of the advocacy we do in cooperation with the Philippines' DTI. It's meant to help demystify digital for the small Filipino entrepreneur
Join us at Ignite Hospitality as we share the slides from our talk at the Boutique Bar Show in London. Here we focused on the importance of digital marketing in hospitality, some of the steps to the approach we've found yields the best results and then some chat around channels and tools to help you develop and implement your own digital strategy for local hospitality businesses.
How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROIOrionCKB
NEMOA 2017 presentation featuring OrionCKB and ButcherBox CEO about using Facebook to grow your business.
Included:
-insights into how Facebook's advertising works on the back end, how Facebook identifies high value audiences for you (outside of who you attempt to target)
-How you can integrate Facebook with catalog/direct mail efforts, as well as paid search and influencer marketing
-The importance of video in a Facebook advertising strategy, particularly for retailers & ecommerce brands
Creating Natively Digital Brand Experiences - LMA15One North
The rising dominance of digital marketing – whether via web, email, social or mobile – makes it more important than ever that your firm’s brand expression receive continual care and extension. And yet, most marketers inherit the brand that they champion from a pre-digital era. Even the clearest guidelines for elements like logo treatment and Pantone palette don’t account for new digital contexts where brand communication is inherently more vibrant and dynamic. A compelling brand in the digital era must break out of a static, ad-driven definition to drive everything from social thumbnails and mobile typography to overall content strategy.
In this session, we start with the basics: what key components make up a digital brand? How can firms ensure their digital brand is communicated effectively? We provide examples of how businesses are maintaining brand consistency in content, typography, imagery and more. With key examples and some handy tricks and tools along the way, you’ll come away with a thorough understanding of how you can extend your brand into the interactive world.
This session was originally presented at the 2015 Legal Marketing Association Annual Conference.
How to recover lost online shopping carts intelligently and rapidlytnooz
An estimated 85-95% of online shopping carts go abandoned in travel, leaving millions of dollars on the table.
However, using intelligent cart recovery techniques, you can instantly re-target customers who have abandoned products in their online shopping cart with highly personalized messages through email, web, and mobile, and recoup otherwise lost dollars.
This TLearn webinar will explore:
The state of cart abandonment in travel
Practical techniques you can employ across email, web, and mobile to prevent or diminish cart abandonment
Typical outcomes associated with these tactics
Presenters for the FREE TLearn session are:
David O’Flanagan, CEO, Boxever
Ruadhan Barry, senior product manager, Boxever
Kevin May, moderator and editor, Tnooz
Gene Quinn, producer and CEO, Tnooz
This TLearn webinar took place on Tuesday 3 February 2015
Sales Warrior Rally - FANatical Selling: Sales Warriors Focus on the FansMeredith Oliver
Are you a worrier or a sales warrior? Sales warriors are proactive, bold, authentic and creative. They are not afraid to follow-up and ask for the sale. Featured at the Calgary and Regina, Alberta, Canada Sales Rally, this program will help you transform into a mighty sales warrior. Interested in bringing the Sales Warrior Rally to your city? Learn more at SalesWarriorRally.com.
The cross pollination between e-commerce & Inbound Marketing, that helps an online merchant to attract the right visitors, nurture them into prospects and convert them into loyal customers, through rich design & feel, and data-driven online strategies across all touch-points – Web, Mobile and Tablet, is referred as #InboundCommerce
gannettlocal Sales Presentation for Atlantic CityJosh Crafter
For our graduate Media Planning class, we were tasked with developing a sales presentation, as gannettlocal, for Atlantic City, NJ. We researched and developed a target market, as well as the best ways to reach them via gannettlocal's products and offerings.
The Timely Death of the Daily Deal [and the Birth of Everyday, Everywhere, Every Way Deals], A Daily Deal Insider Speaks. Perry Evans, CEO Closely
The industry surrounding Daily Deals is rapidly morphing from one-deal-per-day delivered via featured email campaigns into offer exchange networks and live mobile commerce, and loyalty promotion. This talk profiles these changes, and highlights the challenges to merchants, media publishers and consumers within an industry in rapid reconstruction.
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
It is not news that marketers have access to more data today than ever before. The challenge, however, is knowing what data is useful and relevant and what is not. The right data can drive traffic to websites, increase engagement on Facebook and other social networks, gather reader preferences, and target click through’s on advertising. In short, marketing decisions flow easily and naturally with the right data and create better results. Our panelists will share their experiences and valuable insights into how they maximize budget, engage readers and drive book sales using data driven marketing.
Top Ways To Reach Your Target Audience PowerPoint Presentation SlidesSlideTeam
Top Ways To Reach Your Target Audience PowerPoint Presentation Slides is a gripping way to present your customer strategy. Using our effective target marketing PPT theme you can showcase the buyer persona to portray the target market segment. Depict your B2B or B2C market based on geographic, psychographic, and behavioral parameters through this consumer strategy PowerPoint presentation. Illustrate marketing targeting options like micro-market, niche market, differentiated market, and mass-market via our increasing customer reach PPT deck. Methods used to target and address audience PowerPoint themes are useful for marketers to present a step-by-step customer strategy. Strong data visualization tools included in this marketing strategy PPT template help you elucidate market size analysis, competitive landscape, etc. Use this marketing to the right audience PowerPoint presentation to describe customer success metrics like customer churn, and net promoter score. By downloading our marketing strategy PowerPoint deck, you will get access to vital stats on customer behavior, preferences, and habits. https://bit.ly/3a2v4c7
Creating Natively Digital Brand Experiences - LMA15One North
The rising dominance of digital marketing – whether via web, email, social or mobile – makes it more important than ever that your firm’s brand expression receive continual care and extension. And yet, most marketers inherit the brand that they champion from a pre-digital era. Even the clearest guidelines for elements like logo treatment and Pantone palette don’t account for new digital contexts where brand communication is inherently more vibrant and dynamic. A compelling brand in the digital era must break out of a static, ad-driven definition to drive everything from social thumbnails and mobile typography to overall content strategy.
In this session, we start with the basics: what key components make up a digital brand? How can firms ensure their digital brand is communicated effectively? We provide examples of how businesses are maintaining brand consistency in content, typography, imagery and more. With key examples and some handy tricks and tools along the way, you’ll come away with a thorough understanding of how you can extend your brand into the interactive world.
This session was originally presented at the 2015 Legal Marketing Association Annual Conference.
How to recover lost online shopping carts intelligently and rapidlytnooz
An estimated 85-95% of online shopping carts go abandoned in travel, leaving millions of dollars on the table.
However, using intelligent cart recovery techniques, you can instantly re-target customers who have abandoned products in their online shopping cart with highly personalized messages through email, web, and mobile, and recoup otherwise lost dollars.
This TLearn webinar will explore:
The state of cart abandonment in travel
Practical techniques you can employ across email, web, and mobile to prevent or diminish cart abandonment
Typical outcomes associated with these tactics
Presenters for the FREE TLearn session are:
David O’Flanagan, CEO, Boxever
Ruadhan Barry, senior product manager, Boxever
Kevin May, moderator and editor, Tnooz
Gene Quinn, producer and CEO, Tnooz
This TLearn webinar took place on Tuesday 3 February 2015
Sales Warrior Rally - FANatical Selling: Sales Warriors Focus on the FansMeredith Oliver
Are you a worrier or a sales warrior? Sales warriors are proactive, bold, authentic and creative. They are not afraid to follow-up and ask for the sale. Featured at the Calgary and Regina, Alberta, Canada Sales Rally, this program will help you transform into a mighty sales warrior. Interested in bringing the Sales Warrior Rally to your city? Learn more at SalesWarriorRally.com.
The cross pollination between e-commerce & Inbound Marketing, that helps an online merchant to attract the right visitors, nurture them into prospects and convert them into loyal customers, through rich design & feel, and data-driven online strategies across all touch-points – Web, Mobile and Tablet, is referred as #InboundCommerce
gannettlocal Sales Presentation for Atlantic CityJosh Crafter
For our graduate Media Planning class, we were tasked with developing a sales presentation, as gannettlocal, for Atlantic City, NJ. We researched and developed a target market, as well as the best ways to reach them via gannettlocal's products and offerings.
The Timely Death of the Daily Deal [and the Birth of Everyday, Everywhere, Every Way Deals], A Daily Deal Insider Speaks. Perry Evans, CEO Closely
The industry surrounding Daily Deals is rapidly morphing from one-deal-per-day delivered via featured email campaigns into offer exchange networks and live mobile commerce, and loyalty promotion. This talk profiles these changes, and highlights the challenges to merchants, media publishers and consumers within an industry in rapid reconstruction.
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
It is not news that marketers have access to more data today than ever before. The challenge, however, is knowing what data is useful and relevant and what is not. The right data can drive traffic to websites, increase engagement on Facebook and other social networks, gather reader preferences, and target click through’s on advertising. In short, marketing decisions flow easily and naturally with the right data and create better results. Our panelists will share their experiences and valuable insights into how they maximize budget, engage readers and drive book sales using data driven marketing.
Top Ways To Reach Your Target Audience PowerPoint Presentation SlidesSlideTeam
Top Ways To Reach Your Target Audience PowerPoint Presentation Slides is a gripping way to present your customer strategy. Using our effective target marketing PPT theme you can showcase the buyer persona to portray the target market segment. Depict your B2B or B2C market based on geographic, psychographic, and behavioral parameters through this consumer strategy PowerPoint presentation. Illustrate marketing targeting options like micro-market, niche market, differentiated market, and mass-market via our increasing customer reach PPT deck. Methods used to target and address audience PowerPoint themes are useful for marketers to present a step-by-step customer strategy. Strong data visualization tools included in this marketing strategy PPT template help you elucidate market size analysis, competitive landscape, etc. Use this marketing to the right audience PowerPoint presentation to describe customer success metrics like customer churn, and net promoter score. By downloading our marketing strategy PowerPoint deck, you will get access to vital stats on customer behavior, preferences, and habits. https://bit.ly/3a2v4c7
Crafting Audiences for Tourism Social AdvertisingMadeline Elliot
2018 has presented hurdles for digital marketers in the tourism industry looking to engage specific audiences. Specifically, restricted 3rd party data on Facebook and GDPR(General Data Protection Regulation) have narrowed targeting capabilities significantly. Now more than ever, funnel marketing is crucial to reaching audiences and nurturing them through a consumer journey that ultimately leads to conversion.
In this session, you will learn:
- Alternatives to using 3rd party data for social audience building
- How to identify your target audience through Facebook’s Audience Insights
- How to keep your Facebook audiences data privacy compliant
- How to build a marketing funnel utilizing the targeting capabilities that are currently available through Facebook Business Manager
- How to optimize the consumer journey for conversion through smart landing pages
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Similar to Why & How to Establish & Maintain Brand Loyalty in a Digital Age (20)
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. Hi, I am Lauren.
Work Here Study Here Play Here
3. How We’re Going to Get Through This
• Customer Journey & Marketing Funnel
• Value of Brand Loyalty
The Game Has Changed
• Emotional Connection
• Two-Way Communication
Be Human
• Understand the Target Audience
• Passionate Brand Voice
• Consistent Online Presence
Build a Brand Personality
4. The Customer Acquisition Game Has Changed
Past
Face to face
Geography
Selection
Present
Inundated with
Choice
Real-time
Communication
Image Right: Search for "grocery stores in Denver" performed on Google Maps on May 08, 2015 (Google Maps 2015).
5. The Customer Acquisition Game Has Changed
Brands Get , Less
than the Average Attention Span of a
Goldfish
“There’s a 2ND
PAGE?! What…?”
–Every Google
Searcher,
Everywhere.
7. Customer Journey
Customer journey map by The Future Buzz to exemplify a digital customer journey, built to emphasize assist interactions vs. last interactions in the path to purchase (Singer 2013).
http://thefuturebuzz.com/2013/04/25/digital-customer-journey/.
8. Customer Journey
Customer journey map by Copious, built to explain how artists interact with a CD development company (Copious n.d.). http://copio.us/work/cd-baby/.
9. Value of Brand Loyalty
Repeat Buyer
• Convenience
• May Lose Anytime
Brand Loyal
• Dependable
• Advocate Bring
More Customers
New Customer Costs
“74.5 million sales last
quarter, without Apple
having to lift a finger” –
Alexander Jutkowitz, Chief Global
Srategist
11. Emotionally Connected
“Understand what consumers
….And in doing so consumers are
likely to feel that the brand is actually an
and of their lives” –Amir Khoury, University of Pittsburgh
12. Two-Way Communication
Listen
Reply
Do It Again
• Reply
Nike responds directly to a consumer on
Twitter. From Nike's public Twitter feed on
May 24, 2015.
https://twitter.com/Nike/status/602529709
923168257 and
https://twitter.com/Nike/status/602529122
779308032.
13. BUILD A BRAND PERSONALITY
Know Your Audience Build a Passionate Voice Consistent Online Presence
14. Target Audience Ex: Retired Senior Couple
65-80 Years Old
Affluent Suburb Neighborhood
Above Average Home Sales Prices for Philadelphia Area
Cares About:
•Well-Cared for Lawn Appearance
•Friendly Customer Service
•Native English Speaker
Sample target audience. Created by Lawton Digital Marketing as an example for use in this study.
15. Passionate Brand Voice
About the
Audience
Aligns With
Customer
Values
Commits
to
Personality
Images are snapshots from the Tough Mudder website (toughmudder.com) taken
05/24/2015.
16. Consistent Online Presence
No Branding Presentation Is Complete Without Apple
Same logo since 1977 when…
Apple’s Jobs and Wozniak built
their own computers then
1st bank loan of $250k Office in a local strip mall
18. WAKE UP! Wrap-Up
Why Brand Loyalty?
• Due to Cost of New
Customer Acquisition
• Advocate for Business
• More Consistent
Revenue
How to Create Brand
Loyalty?
• Emotional Connection
• Speak in a Human Voice
• Align with Customer
Values
• Be Consistent to be
Recognizable
20. Reference List
• Google Maps. 2015. Google Maps. Accessed May 08, 2015.
https://goo.gl/maps/wCpHn.
• Singer, Adam. 2012. “Visualizing and Valuing the Digital Customer Journey.” The Future
Buzz, April 25. Accessed May 24, 2015. http://thefuturebuzz.com/2013/04/25/digital-
customer-journey/.
• Rawal, Priyanka. 2013. "AIDA Marketing Communication Model: Stimulating a Purchase
Decision in the Minds of the Consumers through a Linear Progression of Steps." IRC’S
INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH IN SOCIAL &
MANAGEMENT SCIENCES 1, no. 1 (2013): 37-44. Accessed April 28, 2015.
http://www.ircjournals.org/vol1/37-44.pdf.
• Jutkowitz, Alexander. 2015. “Marketing Is Dead, and Loyalty Killed It.” Harvard Business
Review(February): 1. Accessed May 23, 2015. https://hbr.org/2015/02/marketing-is-
dead-and-loyalty-killed-it.
• Khoury, Amir H. 2014. "Brand Loyalty & Loyalty of Brands: A Symbiotic Relationship." JL
& Com. 32: 174-401. Accessed April 1, 2015. http://10.5195/jlc.2014.65.
Ex: average number of items in a supermarket jumped by more than 500% in the last 35 years from 9,000 items to 47,000 (Consumer Reports 2014)!
Apple’s logo was chosen because it came before Atari, their main competitor, in the phone book.
80% of today’s consumers research product and service options online prior to making a purchase (Morrison 2014). The average attention span of today’s consumer is just over eight seconds. A goldfish now pays attention longer than the average customer (Statistic Brain 2015). Yes, a goldfish. How could any business compete for a consumer’s waning attention and loyalty, grasping their attention in less than eight seconds?
Source of Image: http://mobilepaks.com/which-has-a-longer-attention-span-your-sales-rep-or-a-goldfish/
The marketing funnel focuses on the consumer’s interactions with the brand pre-purchase, whereas the customer journey “describes the process from cradle to grave” (Yeh 2013, 130-38). Elmo Lewis originally created the marketing funnel, also known as the purchase funnel, in 1906. Elmo’s four-step model is still the most popular today. The four steps, in order, are as follows: Attention, Interest, Desire, and Action, depicted in Figure 2 (Rawal 2013, 41).
Customer journey map by The Future Buzz to exemplify a digital customer journey, built to emphasize assist interactions vs. last interactions in the path to purchase (Singer 2013). http://thefuturebuzz.com/2013/04/25/digital-customer-journey/.
Customer journey map by Copious, built to explain how artists interact with a CD development company (Copious n.d.). Copious. No date. “Crawling and Indexing.” CD Baby. Accessed May 24, 2015. http://copio.us/work/cd-baby/.
-74.5 Million Phones in Q1 of 2015
-87% iphone users will buy another iphone next time they upgrade.
A brand loyal customer is emotionally connected; a repeat buyer is connected by factors such as convenience. The way a consumer interacts with a brand is similar to how individuals engage in human communication with other humans (Frank 2015). Relationships are formed based on mutual interests and values.
An emotionally rooted connection requires two-way interaction between the consumer and the brand
In order to choose the correct brand voice to communicate on an individual level with consumers, brands must first do their homework by establishing a well-defined target audience.
It is key to consistently remember that the brand is not all about the company; it is all about the audience!
All consumers have opinions. They all have a passion. Why? Because consumers are all human beings. Human beings are emotionally driven in their daily interactions, including purchase decisions.
They partner with and promote the Wounded Warrior Project, one of the largest injured military non-profits. The Wounded Warrior Project is prominently displayed on their website home page and several sub-pages on their website (Tough Mudder 2015). The project is frequently mentioned on social media posts and event participants can visit a Wounded Warrior Project booth. Speakers announcing the event recognize veterans before each leg of the race begins to raucous applause from all participants.
Fun Fact: Apple was chosen because it came before Atari in the phone book in 1976.
Look at these devices. Same look and feel, 4 completely different product markets. You can hold any one of these and KNOW you have an Apple dvice.
Size of business is no excuse. LDM’s marketing budget is less than $400/month… and when started, it was less.
Same colors, same look and feel. While modified to fit appropriately on each channel, same voice and type of posts.