Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job. Used effectively, such design elements as color and type font can help visitors navigate a page and call out a product’s best features. Used poorly, they can distract visitors and detract from sales.
Josh Levine and Seth Newman discuss the redesign of Action Envelope's successful ecommerce website by web agency Alexander Interactive. Presented at the 2009 Internet Retailer Web Design Conference and Expo.
----
Description from Internet Retailer Conference:
"Colors, themes, fonts: The building blocks of good design"
— Josh Levine, Founder and Chief Experience Officer, Ai (Alexander Interactive)
— Sari Levine, Creative & User Experience Director, E-Commerce, Lowe's Cos. Inc.
Design elements that you choose to engage your customers work on consumers at a subconscious level—colors, themes, fonts, use of white space—but they are crucial to grabbing and holding shoppers' attention. This session will offer extremely practical advice and analysis of the building blocks of good design—what messages do different fonts communicate? When should you have white space and when not? What colors trigger certain reactions in consumers? How do you develop a design theme for a web site and how do you carry it out throughout the entire site without its becoming intrusive? This session will feature a design expert and a retailer who will discuss each of these important building blocks in detail and demonstrate how they were applied to a site design.
Inspired by a combination of Pop Art, Dada, and Contemporary Collage, this project encourages customers to utilize Print Place’s high quality printing service.
Inspired by a combination of Pop Art, Dada, and Contemporary Collage, this project encourages customers to utilize Print Place’s high quality printing service.
Industrial Design fundamental in User Experience Design bouchardr
Modern tools are helpful but returning to the basics of concept development are a must as we try to accelerate the design process into the digital age.
There are many resources on development for designers but what about design for developers? It shows how to create an effective layout, which fonts to choose, and how to make proper color choices. Skills that can be used in any graphic presentation.
(Presentation was given at the Heartland Developer Conference.)
VDIS10021 Working in Digital Design - Lecture 4 - Digital Colour ManagementVirtu Institute
This lecture is an overview that defines what digital colour is and how it can be managed through appropriate workflow to result in consistent colour outcomes for either web or print.
A starter guide to Color Theory in design. We will cover ideals like the Color Wheel (Primary, Secondary, Tertiary), Compliments, Triads, Split Compliments, Analogous, Shades, Tints, Monochromatic, Warm & Cool, and of course take a quick look at the differences between RGB and CMYK Color Modes.
Color is one of the first things we learn how to do in CSS — and yet many of us don't ever go further than typing hex numbers handed to us by a designer. But getting colors to appear on a screen is just the beginning. Find out why colors look different on different devices, and what you can do about it. Learn how to adjust colors with media queries to make sure your colors look their best on any screen size. Find out how user context may affect the appropriate colors for a website. And finally, learn how you can make this whole color thing a lot less complicated by using a CSS preprocessor like Sass to manage your color choices and create color variations automatically.
Presented in 2015 & 2016 at Amazon's WebDevCon, ConFoo, Breaking Development, Mobile+Web Dev Conference, Code Fellows Seattle, CascadiaFest, CSS Summit, CSS Brigade Vancouver, CSS Day Amsterdam, Future Insights Live, WebVisions NYC, and Albany UX.
A hands-on workshop at EuroIA in Brussels, Belgium, on 27 Sept. 2014.
Learn the process for creating responsive websites. Gain an understanding of the HTML & CSS behind responsive design, so you can design responsive experiences that can be easily implemented by a multi-disciplinary team. Target audience: UX designers with at least a basic knowledge of HTML & CSS.
An overview of color trends that have emerged in digital design, as well as their effect on usability and buyer personas, presented by Uberflip CEO Yoav Schwartz.
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...Josh Levine
I recently presented at the Internet Retailer Web Design Conference (IRWD) down in Orlando (Feb 13). The topic was "How to achieve harmony between usability and design". Special thanks to Jordan Lustig, from Saks Fifth Avenue, for joining me up on stage. We had a great time. Thank you all for joining us!
20 Graphic Design Resources that will Make you Master of the GameLogo Design Guru
Designers can be self-tutors, all thanks to the various resources available online. It’s actually quite easy to get stuck in hoarding bookmarks and feeling overwhelmed by all this abundance of resources. But to actually start learning, you’ll need to take action. Here's your starting point
Industrial Design fundamental in User Experience Design bouchardr
Modern tools are helpful but returning to the basics of concept development are a must as we try to accelerate the design process into the digital age.
There are many resources on development for designers but what about design for developers? It shows how to create an effective layout, which fonts to choose, and how to make proper color choices. Skills that can be used in any graphic presentation.
(Presentation was given at the Heartland Developer Conference.)
VDIS10021 Working in Digital Design - Lecture 4 - Digital Colour ManagementVirtu Institute
This lecture is an overview that defines what digital colour is and how it can be managed through appropriate workflow to result in consistent colour outcomes for either web or print.
A starter guide to Color Theory in design. We will cover ideals like the Color Wheel (Primary, Secondary, Tertiary), Compliments, Triads, Split Compliments, Analogous, Shades, Tints, Monochromatic, Warm & Cool, and of course take a quick look at the differences between RGB and CMYK Color Modes.
Color is one of the first things we learn how to do in CSS — and yet many of us don't ever go further than typing hex numbers handed to us by a designer. But getting colors to appear on a screen is just the beginning. Find out why colors look different on different devices, and what you can do about it. Learn how to adjust colors with media queries to make sure your colors look their best on any screen size. Find out how user context may affect the appropriate colors for a website. And finally, learn how you can make this whole color thing a lot less complicated by using a CSS preprocessor like Sass to manage your color choices and create color variations automatically.
Presented in 2015 & 2016 at Amazon's WebDevCon, ConFoo, Breaking Development, Mobile+Web Dev Conference, Code Fellows Seattle, CascadiaFest, CSS Summit, CSS Brigade Vancouver, CSS Day Amsterdam, Future Insights Live, WebVisions NYC, and Albany UX.
A hands-on workshop at EuroIA in Brussels, Belgium, on 27 Sept. 2014.
Learn the process for creating responsive websites. Gain an understanding of the HTML & CSS behind responsive design, so you can design responsive experiences that can be easily implemented by a multi-disciplinary team. Target audience: UX designers with at least a basic knowledge of HTML & CSS.
An overview of color trends that have emerged in digital design, as well as their effect on usability and buyer personas, presented by Uberflip CEO Yoav Schwartz.
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...Josh Levine
I recently presented at the Internet Retailer Web Design Conference (IRWD) down in Orlando (Feb 13). The topic was "How to achieve harmony between usability and design". Special thanks to Jordan Lustig, from Saks Fifth Avenue, for joining me up on stage. We had a great time. Thank you all for joining us!
20 Graphic Design Resources that will Make you Master of the GameLogo Design Guru
Designers can be self-tutors, all thanks to the various resources available online. It’s actually quite easy to get stuck in hoarding bookmarks and feeling overwhelmed by all this abundance of resources. But to actually start learning, you’ll need to take action. Here's your starting point
Ebook Publishing Primer for Consultants (Bay Area Consultants Network January...Smashwords, Inc.
This presentation explains how consultants can leverage ebooks to grow their consulting businesses. Consultants will learn how to: Distribute and sell an ebook; package their expertise and knowledge into a scalable, sellable ebook product; leverage ebooks to attract consulting clients and drive scalable revenue; and learn best practices of the most commercially successful ebook authors. Presented by Mark Coker of Smashwords at the January 27 2012 meeting of the Bay Area Consultants Network in San Rafael, CA.
Visual Tropes vs. Verbal Tropes in Advertising. Presentation to accompany Libby Issendorf's Summa Cum Laude thesis at the University of Minnesota. 2008. Unpublished.
See the full thesis here: http://www.slideshare.net/libbyjuju/summa-cum-laude-thesis-presentation
The Art of Persuasive Typography: Crafting the Perfect Sales Pitch through Wo...Graphiczmi
Welcome to the world of persuasive typography. Learn how to craft the perfect sales pitch through the art of words and fonts. This presentation will explore the impact of typography on consumer behavior and purchasing decisions.
Presented May 2019 at the SVIA Insurtech Consortium in Mountain View CA
- SVIA Silicon Valley Insurance Accelerator
- Josh Levine (CEO, Founder) and Lisa McGee (Senior Experience Designer)
How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...Josh Levine
Presented Mar 2019 at Insurance Operations Bootcamp 2019 / Las Vegas, Four Seasons Hotel (Resource Pro)
Attendees included operations and sales executives from agencies, brokers, MGAs, and carriers.
Presented Mar 2019 at Insurance Operations Bootcamp 2019 at Las Vegas, Four Seasons Hotel (Resource Pro)
- Theme of the workshop was "How to think Like an Insurtech".
- Attendees included agencies, brokers, MGAs, operations and sales executives.
Design Thinking Workshop – Irish Life Executive Innovation ProgramJosh Levine
Presented Nov 8, 2019 - Design Thinking Workshop with Leadership Team of Irish Life.
- Croke Stadium in Dublin, Ireland
- Facilitated by Josh Levine & Nabil Rahman.
We conducted this workshop with the executive team at Irish Life as part of an Innovation Program in Winter 2018. The sessions took place at Croke Stadium in Dublin Ireland. Beautiful venue overlooking the Hurling and Rugby matches.
Design Thinking and Small Business Insurance (SMB)Josh Levine
Presented Sept 2018, Palo Alto, CA — Silicon Valley Insurance Accelerator SMB Insurance Conference
...
Overview of Design Thinking and how it can be applied to digital generation SMB insurance to create new products, business models and growth.
Designing with Purpose – How to Differentiate Through Authenticity and TrustJosh Levine
Presented October 11, 2018 in Helsinki Finland at 'Business Finland' Ecom-Growth Conference
In a market where it’s hard to know what’s real… Authenticity is everything, now more than ever.
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides an overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
The 8 Principles of Design – How to Leverage the Power of Design and Turn Con...Josh Levine
From the Internet Retailer Conference (IR FOCUS) in Orlando. The session's focus was to educate retailers on how to apply the 8 principles of design in order to maximize engagement with their customers and increase conversion across all platforms in their digital shopping experience.
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Description from IRCE Conference Guide:
The Building Blocks of Design: Taking the Basics to a New Level
IRWD Design Workshop - Feb. 10, 2014
Speaker: Josh Levine - Chief Experience Officer, Co-Founder - Ai
Color, typography, placement, organization — even white space — are the visuals that can help attract shoppers’ attention, keep them engaged with the site and intrigued with the brand, and turn them into buyers — or they can turn off or confuse site visitors, detracting from the shopping experience and the brand. In this session, hear from two experienced web experts about how to master your handling of these powerful elements in site design and turn them to your advantage.
Charting the Successful Redesign of an Independent Ecommerce Small Business —...Josh Levine
Josh Levine and Seth Newman discuss the redesign of Action Envelope's successful ecommerce website by web agency Alexander Interactive. Presented at the 2009 Internet Retailer Web Design Conference and Expo.
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Description from Internet Retailer Conference:
"Springing into action with a new web site design"
- Seth Newman, COO, Action Envelope
- Josh Levine, Chief Creative and Experience Officer, Ai – Alexander Interactive
At Action Envelope, most customer interaction is through the web site. That makes the web site a crucial touch point with customers—and the reason that the company continually redesigns the site. Its latest version takes ActionEnvelope.com to new heights of interactivity, and includes advanced technologies that permit shoppers to create their own stationery and envelopes and see the results quickly and without leaving the page they're on. For instance, a Made-to-Order feature allows customers to create customized envelopes by size, color, stock and window. A drop-down tab lets existing customers sign in and complete a reorder without having to scroll through product pages. Seth Newman, COO of Action Envelope, and Josh Levine, chief creative and experience officer of Action Envelope's design partner Alexander Interactive, will discuss how Action Envelope knew it was ready for a redesign, how it prioritized its steps, how it weighed the pros and cons of interactive, advanced technology and the results Action Envelope has achieved.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Color, themes, fonts: The building blocks of good e-commerce and ui design
1. MEET THE
LEVINES
Color, themes, fonts:
The building blocks
of good design
Internet Retailer Web Design Conference
February 14, 2011
Orlando, Florida
2. HI THERE
I’M MR. LEVINE
E-COMMERCE STRATEGY, DESIGN & DEVELOPMENT
Founded 2002, independent 40 hands-on employees
Manhattan office Collaborative, client-focused approach
SELECT CLIENTS
3. HI THERE
I’M MRS. LEVINE
Lowe’s, Creative UX Director.
Attended School of Visual Arts in NY & Washington University
in St. Louis
With 2009 sales of $47.2 billion, Lowe's Companies, Inc. is a
FORTUNE® 50 company that serves approximately 15 million
customers a week at more than 1,725 stores in the US,
Canada & Mexico.
4. HI THERE
A BIT ABOUT ME
Joined lowes.com in March 2009
Hired to elevate the customer’s online &
multichannel experience, look and feel
and brand voice.
Partnered with Ai in January 2010
7. “ As much as 95% of our
decisions are made by the
subconscious mind.
— Dr. A.K. PRADEEP
”
8.
9.
10. ACCOMPLISH MAGIC
“ Strong visual design produces
miracles. It's amazing how much
information a good visual designer
can put on a page and it still feels
uncluttered.
— JARED SPOOL
”
11. LEARN TOOLS COLOR
TYPE
& HOW TO LAYOUT
HARNESS PHOTOGRAPHY
18. COLOR
SYMBOLISM
BLACK RED
authority, power, exciting, dramatic,
strength aggressive
WHITE BLUE
purity, cleanliness responsible, calm,
virtue sadness
GREEN PURPLE
nature, abundance, majestic, expensive
new beginnings,
32. The Book of Typography No Noʼs
Overview
This is a book that lays down the law lorem ipsum with the rules and guidelines with regard to all
things typography. This is filler copy. Go on and enjoy the book. Go on now. Chop chop.
SOME NO NOʼS
• content lines are too long (length)
• Too many font sizes, styles
and colors
• Linespacing is too tight
•Text blocks are not aligned
•Using ALL CAPS for content copy
VIEW MORE
PLUS FREE buy now
$3.00
SHIPPING
What people are saying
“ I LIKE THIS BOOK A BUNCH. I “ THIS IS A TESTIMONIAL ON “ ORLANDO IN FEBRUARY IS
READ IT 5 TIMES. JACK IS BEHALF OF THIS QUITE NICE. THIS BOOK IS
PRODUCT UPON .
33. The Book of Typography No Noʼs
Overview
This is a book that lays down the law lorem ipsum with the rules
and guidelines with regard to all things typography. Go on and
enjoy the book. Go on now. Chop chop.
No noʼs include:
• Content lines are too long (length)
• Too many fonts, styles and colors
• Line spacing is too tight
• Text boxes not being aligned
• Using ʻALL CAPSʼ for content copy
View more
$3.00 Plus Free Shipping BUY NOW
What people are saying
“ I like this book a bunch. “ This is a testimonial on “ Orlando in February is
I read it 5 times. Jack is behalf of this wonderful quite nice. This book is
97. SO WHAT DID WE LEARN?
Visual design goes beyond aesthetics
Design is having an effect on your customers whether you
are consciously in control of it or not
Harness design principles to control shopping experience
Embrace whitespace & kill the clutter
Good Ui design is invisible
Typography can make or break transaction design
98. THANK YOU
Don’t forget to buy your spouse a lawnmower
for Valentine’s Day…because let’s be honest
that’s the gift that keeps on giving. (Or just
buy them the Typographic Book of No No’s)
SARI LEVINE sari.g.levine@lowes.com
JOSH LEVINE jl@alexanderinteractive.com
212-598-2800 x202