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Khizra Ashraf
Roll no 42
BS Applied Psychology Semester 2
Presented To
Mam Rabbiya
GOVT Postgraduate college Raiwind.Lahore
Printing is a process for reproducing text and images typically
with ink on paper using a printing press.
A medium that disseminates printed matter is called print
media.
Print Media
Characteristics of Print Media
Most
effective
medium
Public can
be read
again and
again
For
educated
people
Information
can be
given in
detail
Often use
to generate
cognitive
responses
Different types of Print
media
Newspaper
Magazines
Books
News Papers
• Newspaper is one of the most effective and important print media of mass
communication .It was first published in Germany and later spread its roots
to the rest of the world.It s valuable services to the community like
information,education,entertainment,persuasion,cultural transmittion,record
facility etc.
Functions of Newspaper
Information
Advertising
Opinion Building
Education
Entertainment
Types of Newspaper
Daily
Weekly
Monthly
Local
National
International
Magazine
• Magazines and periodicals are generally published on a regular
schedule,containing a variety of reading material.
• Functions of Magazines
• Information
• Entertainment
• Comment
• Advertising
• Influence
Kinds of Magazines
Academic
Fashion
Sports
Political
News
Books
• In the past books was not a mass medium but privilage of the elite
class.There were two reasons for that.Firstly,books were not printed but
prescribed by hand.Secondly,the low literacy level in the masses limited
books exclusively to a small fraction of the society. It was the nineteenth
century which saw book as a mass medium.
• Types of Books
• Trade books
• Paper-back books
• Text books
• Professional books
Periodicals
• A periodical is a publication such as a magazine, journal, or newspaper.
They're called periodicals because they are published at periodic intervals,
i.e. daily, weekly, monthly, quarterly, or yearly.
• There are four broad categories of periodicals:
1) scholarly or research-oriented
2) professional, trade, or industry
3) news or opinion
4) popular
Pamphlet
• A pamphlet is a small, unbound booklet focused on a single subject, often
educational in nature. Pamphlets are non-periodical. They're written for the
layman, simply and without excessive jargon. Authors present text and
images in an organized fashion to communicate a clear
message. Pamphlets can be folded in a variety of ways, such as in half, in
thirds, or in fourths. ten educational in nature. There are three main types of
pamphlets, each of which are designed to provide a different type of
information. They are:
• Civic
• Cultural
• Educational
Booklet Brochures
Pamphlets Postures
Thank you

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Print media

  • 1.
  • 2. Khizra Ashraf Roll no 42 BS Applied Psychology Semester 2 Presented To Mam Rabbiya GOVT Postgraduate college Raiwind.Lahore
  • 3. Printing is a process for reproducing text and images typically with ink on paper using a printing press. A medium that disseminates printed matter is called print media. Print Media
  • 4. Characteristics of Print Media Most effective medium Public can be read again and again For educated people Information can be given in detail Often use to generate cognitive responses
  • 5. Different types of Print media Newspaper Magazines Books
  • 6. News Papers • Newspaper is one of the most effective and important print media of mass communication .It was first published in Germany and later spread its roots to the rest of the world.It s valuable services to the community like information,education,entertainment,persuasion,cultural transmittion,record facility etc.
  • 9. Magazine • Magazines and periodicals are generally published on a regular schedule,containing a variety of reading material. • Functions of Magazines • Information • Entertainment • Comment • Advertising • Influence
  • 11. Books • In the past books was not a mass medium but privilage of the elite class.There were two reasons for that.Firstly,books were not printed but prescribed by hand.Secondly,the low literacy level in the masses limited books exclusively to a small fraction of the society. It was the nineteenth century which saw book as a mass medium. • Types of Books • Trade books • Paper-back books • Text books • Professional books
  • 12. Periodicals • A periodical is a publication such as a magazine, journal, or newspaper. They're called periodicals because they are published at periodic intervals, i.e. daily, weekly, monthly, quarterly, or yearly. • There are four broad categories of periodicals: 1) scholarly or research-oriented 2) professional, trade, or industry 3) news or opinion 4) popular
  • 13. Pamphlet • A pamphlet is a small, unbound booklet focused on a single subject, often educational in nature. Pamphlets are non-periodical. They're written for the layman, simply and without excessive jargon. Authors present text and images in an organized fashion to communicate a clear message. Pamphlets can be folded in a variety of ways, such as in half, in thirds, or in fourths. ten educational in nature. There are three main types of pamphlets, each of which are designed to provide a different type of information. They are: • Civic • Cultural • Educational