2.
Unlike books, magazines have publications which
include illustrations on a variety of subjects.
Before the arrival of internet, magazines served a
better purpose than they do now.
They have vast amount of knowledge on different
topics including pictures, reviews, advertisements,
articles, stories etc.
What are magazines?
3.
The name magazine appeared in 1791 with the
introduction to gentlemen’s magazine, the worlds
first magazine.
With technological development, increased
circulation, and increasing use of images, magazines
were becoming increasingly attractive to advertisers.
The general interest of magazines began by
containing some news, poems, political events etc
History
4.
Manufacturing of early magazines was done via
printing press in which large hand woven engraved
blocks were used for printing.
With the development of magazines the production
of printing press also increased.
These magazines initially showed an increase in
literacy and political awareness
Moreover; the gap between time and prints provided
a platform for arguments through magazines.
Development
5.
Paid circulation: In this circulation, magazines are
sold to readers where a yearly or monthly price if the
magazine is send by post.
Non-paid circulation: This circulation involves
giving issues to unspecific population meaning it has
no cover price.
Controlled circulation: This circulation is done often
to qualified readers, free, and determined to some
sort of survey
Distribution
6.
There are three main categories of magazines,
including consumer, trade, professional and in-
house.
Consumer magazines are often printed for general
public and is termed as the “glossy” magazines
Trade magazine and professional magazines target
audience is people who work in a specific industry
In-house magazine serve special interest groups and
non-profit organisations
Types of magazines
7.
Often people read magazines that cater their interest,
class or age group
They focus more or selective stories which enlighten
the reader
Individual magazines focus on specific aspects of life
for example lifestyle, fashion, business etc.
Why do we read
magazines?
8.
21st century magazine’s more than just paper and
staples.
Gradually print magazines are declining, while there
is rise in electronic magazines.
Magazines are brands and it’s the successful
publishers who are growing those brands across
multiple platforms example Vogue.
Magazines in the new age
