This document provides information about print media. It begins with a brief history of printing, including the development of block printing in China in 600 AD and Johannes Gutenberg's invention of the movable type printing press in the 15th century. This allowed for mass production of printed materials. The document defines print media as lightweight, portable publications printed on paper for wide circulation, such as newspapers, magazines, books and newsletters. It discusses characteristics like mass circulation, delivery methods, and production process. The document also covers how print media are adapting to changes and maintaining readership.

1. Wednesday, November 24, 1892Est. 1869 Price 6d
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ILLUSTRATED WEEKLY NEWSPAPER

2. HISTORY
• . Printing then began in China around 600 AD, with the block
printing press. These inventions, including the paper mill, set
the stage for the future technological developments that would
shape the print media industry. (Jingpao)
• “Printing also facilitated the dissemination and preservation of
knowledge in standardized form --- this was most important in
the advance of science, technology, and scholarship”

3. Johannes Gutenberg
• He invented the movable type printing press, books were
painstakingly handwritten, and no two copies were exactly the
same.
• The printing press made the mass production of print media
possible.
• Not only was it much cheaper to produce written material, but
new transportation technologies also made it easier for texts to
reach a wide audience.

4. WHAT IS PRINT
MEDIA?
• Print media are lightweight, portable,
disposable publications printed on
paper and circulated ah physical copies
in forms we call books, newspaper,
magazines and newsletters.
• They hold informative and entertaining
content that are of general or special
interest. They are published either once
daily, weekly, biweekly,

5. WHAT IS PRINT
MEDIA? (Continuation)
• Print media characteristics are
determined by the message, the
delivery and production. When using
print media, it is advantageous to know
what you want to say and the best way
to say it

6. •Mass circulation in print
media
•Delivery
•Print media Production
CHARACTERISTICS OF MEDIA

7. How they Recapture their Readers
• They are Changing their makeup
• They are using more color
• They are changing their writing and editing style
• They are changing the content of the paper
• They are closely monitoring audience reaction to
their papers
•

8. “No matter what their size of
frequency of publication all
newspapers are faced with the
task of maintaining their local
readers while attracting new
ones"

9. Lorem ipsum
dolor sit amet,
consectetuer
adipiscing elit.
Aenean commodo ligula
eget dolor. Aenean massa.,
Dolor sit amet,
consectetuer
adipiscing elit.
Aenean commodo ligula
eget dolor. Aenean
massa. Cum sociis
natoque penatibus et
magnis
Commodo et
ligula egetdolor.
Aenean massa.
Cum sociis natoque
penatibus et magnis dis
parturient montes,
nascetur ridiculus mus.
Donec quam felis,
ultricies nec,
pellentesque eu, pretium
quis, sem. Nulla
consequat massa quis
enim. Donec pede justo,
fringilla vel, aliquet nec,
vulputate eget, arcu.
Etiam ultricies nisi vel
augue. Curabitur
ullamcorper ultricies
nisi. aliquet nec,
vulputate eget, arcu.
Etiam ultricies nisi vel
augue. Curabitur
ullamcorper ultricies
nisi. Nam eget dui.
Etiam rhoncus. Donec
vitae sapien ut libero
venenatis faucibus.
Nullam quis ante. Sed
fringilla mauris sit amet
nibh. Donec sodales
sagittis magna. Sed
consequat, leo eget
bibendum sodales, augue
velit cursus nunc. Donec
vitae sapien ut libero
venenatis faucibus.
Nullam quis ante.
aliquet nec, vulputate
eget, arcu. Etiam
ultricies nisi vel augue.
Curabitur ullamcorper
ultricies nisi. Nam eget
dui. Etiam rhoncus.
Donec vitae sapien ut
libero venenatis
faucibus.
EXAMPLE OF A PRINT MEDIUM
aliquet nec, vulputate
eget, arcu. Etiam
ultricies nisi vel augue.
Curabitur ullamcorper
ultricies nisi. Nam eget
dui. Etiam rhoncus.
Donec vitae sapien ut
libero venenatis
faucibus.
 NEWSPAPER
 BOOKS
 MAGAZINES

10. PROCESS FLOW OF DELIVERY
• Print media must get into the hands of the customer, the person
who reads the material and responds to the advertisements. Home
newspaper delivery does this in most areas..
• Mail delivery is another method. In fact, bulk mail delivery of
printed newspapers, magazines, brochures and newsletters
represents one of the U.S. Postal Service's biggest revenue
sources.
• Other methods are door-to-door delivery and distribution at places
of large public gatherings: stores, sporting events, schools and
even on busy sidewalks.

11. Contribution in our Literacy
• Because the printing process ensured that the same
information fell on the same pages, page numbering, tables of
contents, and indices became common.
• The process of reading was also changed, gradually changing
from oral readings to silent, private reading.
• This gradually raised the literacy level as well, revolutionizing
education.

12. Title Title
Data Data
EXAMPLE OF A TABLE

13. • Text and lines are like this
• Hyperlinks like this
• Visited hyperlinks like this
Table
Text box
Text box
with shadow
EXAMPLE OF
DEFAULT STYLES

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