This document outlines an agenda for social media marketing training. It discusses key concepts like the definition of marketing as creating value for customers, consumer buying behavior through various stages from need recognition to post-purchase, and segmentation, targeting, and positioning (S.T.P.) strategies. S.T.P. involves dividing the market into segments based on factors like geography and demographics, evaluating segments for size and profitability to select target segments, and positioning products compared to competitors based on attributes in consumers' minds.