After reading the entire "Principles of Marketing 15th Edition" by Philip Kotler and Gary Armstrong, I have prepared this ppt covering all of the contents in a condensed form. There are 200 slides comprising of the total 17 chapters.
After reading the entire "Principles of Marketing 15th Edition" by Philip Kotler and Gary Armstrong, I have prepared this ppt covering all of the contents in a condensed form. There are 200 slides comprising of the total 17 chapters.
Introduction of Marketing, Definitions, Core concept of Marketing, Marketing Management, Marketing Mix, Marketing Environment, Sales VS Marketing, Function of Marketing, Evolution of Marketing,
Marketing is a process by which companies create value for customersand build strong customer relationships in order to capture value from customers in return.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Overview on Edible Vaccine: Pros & Cons with Mechanism
Principle of marketing BY PHILIP KOTLER AND GARY ARMSTRONG
1. Principle of Marketing
Chapter 1
Creating and capturing customer value
➢ Market:-
The set of all actual and potential buyers of product or service.
➢ Marketing:-
The process by which companies create value for customers and build strong customer relationships in order to
capture value from customers in return.
Or
Marketing is the task of creating, promoting, and delivering the goods and services to customers and business.
➢ Marketing process:-
Create value for customers and Capture value from
Build customer relationships customers in return
Understand the
marketplace and
customer needs
and wants.
Design a
customer driven
marketing
strategy
Construct an
integrated marketing
program that delivers
superior value.
Build profitable
relationships
and create
customer
delight.
Capture value from
customers to create
profits and
customer equity.
2. ➢ Needs:-
Human needs are state of felt deprivation.
Example:-
Include basic physical needs for food, clothing, warmth, and safety
etc.
➢ Wants:-
The form of human needs take as shaped by culture and individual personality.
Example:-
People needs food but want a Big Mac.
➢ Demands:-
Human wants that are backed by buying power .
➢ Market Offering:-
Some combination of products, services, Information, or experiences offered to a market to
satisfy a need or want.
Example:-
Include banking, airline, hotel, tax preparation.
3. ➢ Marketing Myopia:-
The mistake paying more attention to the specific products a company offers than to the benefits and
experiences produced by these products.
➢ Exchange:-
The act of obtaining a desired object from someone by offering something in return.
➢ Production Concept:-
The idea that consumers will favor products that are available and highly affordable and that the organization,
should therefore focus on improving production and distribution efficiency.
For example:-
Computer maker Lenovo dominates the highly competitive, price sensitive Chinese PC market through low labor cost,
high production efficiency, and mass distribution.
➢ Product concept:-
The idea that consumers will favor products that offers the most quality, performance, and features, and that
the organization should therefore devote its energy to making continuous improvements products.
➢ Selling concept:-
The idea that consumer will not buy enough of the firm’s products unless it undertakes a large scale selling
and promotion effort.
➢ Marketing concept:-
4. That achieving organizational goals depends on knowing the needs and wants of target markets and delivering
the desired satisfactions better than competitors do.
The marketing concept is a customer centered “sense and respond”. The job is not to find the right customers
for your product, but to find the right products for your customers.
➢ Societal marketing concept:-
It holds that marketing strategy should deliver value to customers in a way that maintains
or improves both the consumer’s and the society’s well beings.
➢ Customer Relationship Management:-
The over all process of building and maintaining profitable customer relationships by delivering
superior value and satisfaction.
➢ Customer percieved value:-
The customer evaluation’s of the differnce between all the benefits and all the costs of a market offering relative to
those of competing offers .
➢ Customer satisfaction:-
To extent to which a product’s percieved performance matches a buyer’s expectation.
➢ Customer equity:-
The total combined customer life time values of all the company’s customer.
➢ Customer lifetime value:-
The value of all entire stream of purchases that a customer would make over lifetime of patronage.
➢ Strangers customers:-
Show low profitability and little projected loyalty. There is little fit betweeen company’s offering
their needs.
5. ➢ Butterflies customer:-
These customers are profitable biut not loyal. There is good fit between the company’s offering
and their needs.
➢ True friends:-
Are the both profitable and loyal. There is a strong fit between their needs and the company’s offerings.
➢ Barnacles customer:-
Are highly loyal but not very profitable. There is a limmited fit between their needs and the
company’s offerings.