Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

1. Why Choose Us?

2. SEO Defined
SEO stands for Search Engine Optimization.
Search engine optimization (SEO) is the process
of improving the visibility of a web site or a web
page in search engines via the "natural" or un-
paid ("organic" or "algorithmic") search results.
-
Wikipedia.org

3. Click Through Rates | Position Matters

4. Search | Organic (SEO) vs. Paid (PPC)
Paid
Organic

5. Where do people really click?
10% of Clicks
90% of Clicks

6. Blended Search | Game Changer
• SEO isn’t just words
– Images
– Blogs
– Real Time (Twitter or
Facebook)
– News
– Video
• Social is part of search
• Social indicators impact
search rankings

7. How SEO Works | Your Ranking
• How SEO works
– Search engines use spiders to
crawl sites
– Sites are ranked
– Data compiled, and delivered
as specifically as possible to a
user via a SERP
• Ranking Factors
– General ranking algorithm
• Improvements/changes
take time

8. How to take advantage of SEO
1. Make sure your site is technically sound (For
SEO!)
2. Identify Keywords
3. Use keywords on your site
– In your content
– In your coding
4. Build Links
5. Incorporate Blended Search
6. Build More Links

9. We Will Focus Your Efforts

10. Google Vs Yellow Pages New Survey
Google Vs Yellow Pages New Survey
New survey data released shows 53.85% of people never use Yellow Pages while a staggering
100% of people quoted use Google.com everyday to find products and services they are
looking for.
A lot of fuss has been made over the Yellow Page and whether or not print is still viable.
Obviously the Yellow Pages will do everything in their power to demonstrate their
effectiveness, while online-players will have you believe the opposite. So who's right?
One respondent even commented "I reckon the yellow pages is obsolete: why would
you spend money on the yellow pages when they'll just as easily find you on Google?"
Unfortunately for the Yellow Pages, surveys such as this aren't the only indication Yellow
Pages is falling from the public's mind. Early indication could be taken from SuperMedia
(Yellow Pages United States) who announced a decline in '09 profits citing, among other
reasons, "… declining use of print yellow pages directories".
"It's obvious the attitudes and habits of consumers have clearly shifted, with people
switching to the internet to find products and services within their local area" says David J of
Melbourne SEO, "I think the writing is on the wall for many offline print publications - the
consumers are voting with their eye balls."

11. The Survey Results
The Survey Results
Q1. How often do you use the print version of the Yellow Pages?
7.69% use it regularly 23.08% once a month 15.38% once a year 53.85% never use it
Q2. How do you search for products and services you’re looking for?
92.86% use Google.com
7.14% use Yellow Pages
Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on
the yellow pages when they’ll just as easily find you on Google.”
Q3. How often do you use Google?
100% use Google.com everyday
Respondent Quote: “If I need information I go straight to Google.”
Q4. Do you know what SEO stands for?
92.86% didn’t know 7.14% knew what SEO is
Q5. How do you choose what to click on Google?
46.15% visit top few results 30.76% click only top 5 100% never go past the first page

12. Case Study
• Problems –
– Only advertisement is yellow
pages
– Not enough referrals to justify
the cost for yellow pages
– No social media
• Solution –
– Create a Website
– SEO with Google place
– Create a facebook and other
social media websites
integrations
– Targeted keywords for tax
service in Visalia

13. Integrations for Success
Integration of social media
Integration of
Multi Translations
Imbedded keywords

14. Keywords to Success
Keywords that matter for your specific
business
Keywords that matter for description"

15. “Success we have landed!”

16. “Success we have landed Again!”

17. “Success we have landed Again and
Again!”

18. “Okay just stop!” “We know your good!”

19. Case Study - Results
• Results - Phenomenal
– 16% Increase in sales
– 74% increase in market share in Visalia
– 100% Increase in online market share in Visalia
Placed in the top 5 searches for particular service

20. The proof is in the pudding

21. Case Study
• Problems –
– Only advertisement is yellow
pages
– Not enough referrals to justify
the cost for yellow pages
– No name branding
• Solution –
– Create a Website
– SEO with Google place
– Create a brandable logo

22. “Success we have landed!”

23. Case Study - Results
• Results - Phenomenal
– 64% Increase in sales
– 49% increase in market share in Hanford
– 100% Increase in online market share in Hanford
Placed in the top 5 searches for particular service

24. The proof is in the pudding