This document summarizes the responses from a questionnaire about horror film preferences. It asks respondents about the type of horror films they prefer, the music that accompanies horror film trailers, and what catches their attention in a trailer. It also asks about preferred representations in horror films and which magazine covers and posters stood out most to respondents. For each question, the document provides the percentage of respondents who chose each answer and some examples of reasons respondents chose their answers.

1. Questionnaire
feedback

2. Question 1
47%
13%
27%
13%
What kind of horror film would you prefer
to watch?
Stalker Gang violence Paranormal Supernatural

3. Question 2
40%
27%
33%
What kind of music gets a bigger response
from you during a horror film trailer?
Eerie Discordant Quick paced/action soundtrack

4. Question 3 – What is it about a trailer
that convinces you to go and see the
film?
Some of the responses I got to this question are:
• “The sound that is used throughout.”
• “If it looks a bit different and has a good cast.”
• “If it catches my attention and gets a reaction out of
me in the short clip shown.”
• “Whether it has been presented creatively or not.”
• “If you get an idea of the film and if it’s jumpy.”

5. Question 4
34%
13%
53%
What type of representations do you
prefer in horror?
Female lead Male lead Evil conquers good

6. Question 5
26%
20%
46%
8%
Which of these horror film magazine
covers stands out to you the most?
A B C D

7. Question 6 – From your answer to
question 5 please state why.
Some of the responses I got to this question are:
• When selecting C – “the dark colours emphasise the
horror and fear.”
• When selecting B – “the red colouring makes it look
more creepy”
• When selecting A – “the close up used is effective”
• When selecting D – “the blue/grey filter makes it
look creepy”

8. Question 7
7%
20%
40%
33%
Which of these horror film posters stands
out to you the most?
A B C D

9. Question 8 – From your answer to
question 7 please state why.
Some of the responses I got to this question are:
• When selecting D – “the dark figures in the
background look threatening”
• When selecting B – “the contrast between the dark
and bright colours make it stand out”
• When selecting C – “the image is unclear which
make me want to find out what it’s about”
• When selecting A – “the close up is effective, can
empathise with character”