Questionnaire
feedback
Question 1
47%
13%
27%
13%
What kind of horror film would you prefer
to watch?
Stalker Gang violence Paranormal Supernatural
Question 2
40%
27%
33%
What kind of music gets a bigger response
from you during a horror film trailer?
Eerie Discordant Quick paced/action soundtrack
Question 3 – What is it about a trailer
that convinces you to go and see the
film?
Some of the responses I got to this question are:
• “The sound that is used throughout.”
• “If it looks a bit different and has a good cast.”
• “If it catches my attention and gets a reaction out of
me in the short clip shown.”
• “Whether it has been presented creatively or not.”
• “If you get an idea of the film and if it’s jumpy.”
Question 4
34%
13%
53%
What type of representations do you
prefer in horror?
Female lead Male lead Evil conquers good
Question 5
26%
20%
46%
8%
Which of these horror film magazine
covers stands out to you the most?
A B C D
Question 6 – From your answer to
question 5 please state why.
Some of the responses I got to this question are:
• When selecting C – “the dark colours emphasise the
horror and fear.”
• When selecting B – “the red colouring makes it look
more creepy”
• When selecting A – “the close up used is effective”
• When selecting D – “the blue/grey filter makes it
look creepy”
Question 7
7%
20%
40%
33%
Which of these horror film posters stands
out to you the most?
A B C D
Question 8 – From your answer to
question 7 please state why.
Some of the responses I got to this question are:
• When selecting D – “the dark figures in the
background look threatening”
• When selecting B – “the contrast between the dark
and bright colours make it stand out”
• When selecting C – “the image is unclear which
make me want to find out what it’s about”
• When selecting A – “the close up is effective, can
empathise with character”

Primary audience research feedback2

  • 1.
  • 2.
    Question 1 47% 13% 27% 13% What kindof horror film would you prefer to watch? Stalker Gang violence Paranormal Supernatural
  • 3.
    Question 2 40% 27% 33% What kindof music gets a bigger response from you during a horror film trailer? Eerie Discordant Quick paced/action soundtrack
  • 4.
    Question 3 –What is it about a trailer that convinces you to go and see the film? Some of the responses I got to this question are: • “The sound that is used throughout.” • “If it looks a bit different and has a good cast.” • “If it catches my attention and gets a reaction out of me in the short clip shown.” • “Whether it has been presented creatively or not.” • “If you get an idea of the film and if it’s jumpy.”
  • 5.
    Question 4 34% 13% 53% What typeof representations do you prefer in horror? Female lead Male lead Evil conquers good
  • 6.
    Question 5 26% 20% 46% 8% Which ofthese horror film magazine covers stands out to you the most? A B C D
  • 7.
    Question 6 –From your answer to question 5 please state why. Some of the responses I got to this question are: • When selecting C – “the dark colours emphasise the horror and fear.” • When selecting B – “the red colouring makes it look more creepy” • When selecting A – “the close up used is effective” • When selecting D – “the blue/grey filter makes it look creepy”
  • 8.
    Question 7 7% 20% 40% 33% Which ofthese horror film posters stands out to you the most? A B C D
  • 9.
    Question 8 –From your answer to question 7 please state why. Some of the responses I got to this question are: • When selecting D – “the dark figures in the background look threatening” • When selecting B – “the contrast between the dark and bright colours make it stand out” • When selecting C – “the image is unclear which make me want to find out what it’s about” • When selecting A – “the close up is effective, can empathise with character”