This document discusses the results of a survey about publishing a magazine focused on rap battle culture in the UK. Some key findings were that most people are aware of rap battles but are not well-versed in the culture. Additionally, while many people use digital technologies and YouTube, there is still a gap in awareness of YouTube celebrities involved in rap battles. Overall, the survey suggests there is an opportunity for a magazine to educate readers on rap battle culture in the UK and fill gaps in awareness of the music festival and YouTube scenes related to this genre.