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PRICING & OUTPUT
DECISION
- Market Structure
Chapter Organization
• Introduction to Market Structure
• Perfect Competition
• Monopoly
• Monopolistic Competition
• Oligopoly
Market Structure
Determinants of market structure
• Freedom of entry and exit
• Nature of the product-
homogeneous, differentiated
• Control over supply/output
• Control over price
• Barriers to entry
Classification of market based
on nature of competition
MARKET
Perfect competition Imperfect Competition
Pure Perfect Monopoly Oligopoly Monopolistic
Perfect Competition
Assumptions
• Large number of Buyers & Sellers.
• Homogeneous product.
• Free entry & exist to industry.
• No govt. regulation.
• Price takers
• Perfect Knowledge of market conditions.
• Perfect mobility of factors of production.
• A perfectly competitive market is where
agents in the market (buyer&seller) are
price taker.
• Price taking behaviors: agents believe
that the market price is given and their
actions do not influence the market
price.
• Examples of Perfect Competition
- Financial markets - (stock exchange,
currency market), agriculture
FIRM-PRICE TAKER
Equilibrium of firm in short run
(A) TR and TC approach TC
TR
C
R
XA
X
XB
(B) MR and MC approach
MC
P=AR=MR
X
P
P0
0
e
Xe
Profit Maximization for a Perfectly
Competitive Firm
• All firms maximization for a Perfectly
Competitive Firm
MR = MC
•Since the perfectly competitive firm is a
price taker, marginal revenue equals price.
MR = P
•Therefore, profits will be maximized where
MR (= P) = MC or P = MC
Profit Maximization
All firms can maximize profits (or minimize
losses) by comparing marginal revenue (MR)
with marginal cost (MC)
• If MR > MC, profits are increasing
• If MR < MC, profits are decreasing
• Therefore, profits must be maximized where
MR=MC
• Since the perfectly competitive
firm is price taker, marginal
revenue equals price.
MR= P
• Therefore, profits will be
maximized where
MR (=P) = MC or P = MC
Is the firm making a profit?
For a price taker, price is also equal to
the average revenue and we need to
compare average total cost with price in
order to tell whether the firm is making
a profit.
• If P > ATC , the firm is making a profit
that is , it is selling its output at mere
than its cost.
•If P < ATC, the firm is losing money
MC
ATC
Loss
D
C
P=AR = MR
0
Quantity
E
F
•If P > ATC, the firm is having super normal profits
MC
ATC
Super Normal Profit
E P=AR = MR
0
Quantity
P0
A B
Xe
•If P = ATC, the firm is having normal profits.
MC ATC
C
P=AR = MR
0
Quantity
B
Shut down point
What if the Firm is Losing
Money?
• If a firm is losing money, it has to decide whether
to operate at a loss or shut down.
• If a firm shuts down, its loss will be equal to the
amount of its total fixed costs.
• But, if a firm can cover its variable costs, it should
continue to operate even though it’s losing money.
The Shut-Down Condition
•If P < AVCmin , the firm should shut down.
Why? Because it’s not covering its variable costs.
•If P > AVCmin , the firm should continue to
operate at a loss.
Why? Because it will cover its variable costs
•The minimum of average variable cost is called
the shutdown price.
Short run equilibrium of industry
Long Run Equilibrium - Firm
Long Run Equilibrium- Industry

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Pricing & Output Decision.ppt

  • 1. PRICING & OUTPUT DECISION - Market Structure
  • 2. Chapter Organization • Introduction to Market Structure • Perfect Competition • Monopoly • Monopolistic Competition • Oligopoly
  • 3. Market Structure Determinants of market structure • Freedom of entry and exit • Nature of the product- homogeneous, differentiated • Control over supply/output • Control over price • Barriers to entry
  • 4. Classification of market based on nature of competition MARKET Perfect competition Imperfect Competition Pure Perfect Monopoly Oligopoly Monopolistic
  • 5. Perfect Competition Assumptions • Large number of Buyers & Sellers. • Homogeneous product. • Free entry & exist to industry. • No govt. regulation. • Price takers • Perfect Knowledge of market conditions. • Perfect mobility of factors of production.
  • 6. • A perfectly competitive market is where agents in the market (buyer&seller) are price taker. • Price taking behaviors: agents believe that the market price is given and their actions do not influence the market price. • Examples of Perfect Competition - Financial markets - (stock exchange, currency market), agriculture
  • 8. Equilibrium of firm in short run (A) TR and TC approach TC TR C R XA X XB
  • 9. (B) MR and MC approach MC P=AR=MR X P P0 0 e Xe
  • 10. Profit Maximization for a Perfectly Competitive Firm • All firms maximization for a Perfectly Competitive Firm MR = MC •Since the perfectly competitive firm is a price taker, marginal revenue equals price. MR = P •Therefore, profits will be maximized where MR (= P) = MC or P = MC
  • 11. Profit Maximization All firms can maximize profits (or minimize losses) by comparing marginal revenue (MR) with marginal cost (MC) • If MR > MC, profits are increasing • If MR < MC, profits are decreasing • Therefore, profits must be maximized where MR=MC
  • 12. • Since the perfectly competitive firm is price taker, marginal revenue equals price. MR= P • Therefore, profits will be maximized where MR (=P) = MC or P = MC
  • 13. Is the firm making a profit? For a price taker, price is also equal to the average revenue and we need to compare average total cost with price in order to tell whether the firm is making a profit. • If P > ATC , the firm is making a profit that is , it is selling its output at mere than its cost.
  • 14. •If P < ATC, the firm is losing money MC ATC Loss D C P=AR = MR 0 Quantity E F
  • 15. •If P > ATC, the firm is having super normal profits MC ATC Super Normal Profit E P=AR = MR 0 Quantity P0 A B Xe
  • 16. •If P = ATC, the firm is having normal profits. MC ATC C P=AR = MR 0 Quantity B
  • 18. What if the Firm is Losing Money? • If a firm is losing money, it has to decide whether to operate at a loss or shut down. • If a firm shuts down, its loss will be equal to the amount of its total fixed costs. • But, if a firm can cover its variable costs, it should continue to operate even though it’s losing money.
  • 19. The Shut-Down Condition •If P < AVCmin , the firm should shut down. Why? Because it’s not covering its variable costs. •If P > AVCmin , the firm should continue to operate at a loss. Why? Because it will cover its variable costs •The minimum of average variable cost is called the shutdown price.
  • 20. Short run equilibrium of industry