The document discusses the intersection of marketing and finance responsibilities for marketers. It outlines key attributes of an effective marketer including strong financial and strategic skills. It then covers various pricing strategies and considerations including consumer price discounts, new product pricing, price increases, budget management, cost optimization, and using creative advertising around price points. The marketer's role in monthly financial reviews and coordinating across departments is also described.

1. Marketing & Finance Where do they meet? (Presented to BBA students at Imperial College of Business Studies on Nov 04, 2010) By: Usamah Iyyaz Billah Head of Marketing Sharp Edged Solutions

8. Monthly Financial Review It is also the job of the Marketer to review the financial performance of the brands every month and recommend crucial decisions, accordingly. Consider the following: Gross Sales Revenue Less Discounts & Replacements Net Sales Revenue Cost of Sales Raw Material Packaging Material Direct Labor Overheads Transportation Gross Profit Trade Marketing Consumer Marketing HR & administrative expenses Net profit (before taxation) Co ordination with Purchase & Procurement departments Co ordination with R&D + Purchase & Procurement departments Co ordination with Sales & QAD departments Co ordination with Finance department for Price Changes Co ordination with Sales department 100% Marketing Responsibility

14. Thank you!