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Mid-year Review


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Mid-year Review

  1. 1. Revenue Partnerships Digital Communications Specialist Direct Selling Association Communications MEGAN DOWNEY
  2. 2. 2015 Improved member communications by developing DSA Digest, a revamped and professionalized newsletter that better educates members and publicizes the work of the Association Managed the blast e-mail system change-over to Mailchimp and the creation of a LinkedIn editorial calendar that created a more professional work product and a better system for reaching members and tracking key analytics Developed close working relationships across departments to further organization-wide collaboration and transparency SUMMARY OF ACCOMPLISHMENTS
  3. 3. Project management Revenue generation Oversaw the design, editorial content, input, and dissemination of a new, high-quality newsletter Worked with members of each department to build robust content Motivated and kept all assigned writers on task. Not a single staff person has missed deadline Partnered with Britta to create sponsorship opportunities for suppliers, generating $4,500 for one issue, with potential to earn upwards of $75,000 per year NEWSLETTER LAUNCH
  4. 4. Mailchimp introduction Advanced cross-departmental collaborations, seeking counsel and sharing ideas with staff from meetings, GR, and membership, as well as DSEF Held informal and planned meetings with DSA junior and senior staff to build trust and create a sense of camaraderie across the team LinkedIn re-focusing Awarded DSA Rookie of the Year, 2015 Annual Meeting Drafted an editorial calendar with input from all departments to engage our LinkedIn audience and drive revenue through event registrations and career center postings Coordinated with DSEF and the membership department to transition our blast email system to MailChimp, making the most efficient use of time and shared contact lists DIGITAL UPGRADES TRUST BUILDING