SustainIt is a sustainability data consultancy that understands the challenges of sustainability data. They help clients select, implement, and support the right sustainability systems by turning spreadsheets of data into useful reports. Their expertise includes establishing clear CSR strategies aligned with available data, understanding client requirements, and normalizing data for different audiences through consistent analysis methods that make the data usable.
The document provides an overview of eTapestry, a software company that serves nonprofits. It discusses eTapestry's history and dedication to serving nonprofits. The summary also highlights some of eTapestry's key guarantees for clients, including an internet strategy, improved communications and data security, and outstanding customer support.
This multimedia project describes the author's childhood obsession with the Power Puff Girls cartoon. As a young girl, she wanted to be a Power Puff Girl more than anything because they were superheroes who could fly, solve crimes, and look cute while doing it. This inspired her to feel like girls can do anything boys can do and not have to be damsels in distress. The author believes the show empowered young women by showing them they could be policewomen, businesswomen, or work in other fields typically dominated by men.
1) The study examined the impact of oral rehydration therapy (ORT) corners in health facilities in Northern Nigeria on caregivers' knowledge and skills for managing childhood diarrhea.
2) It found that caregivers who used ORT corners had better knowledge of diarrhea prevention, management, and home treatment compared to non-users. However, knowledge was still not optimal.
3) The study also identified challenges, including a lack of supplies at ORT corners, inadequate guidelines and supervision, and incomplete documentation of services provided.
With training and supportive supervision, male and female Community Health Extension Workers (CHEWs) in Nigeria safely and effectively provided contraceptive implants, and virtually all clients said they were satisfied. Most CHEWs achieved competency after 5 client insertions. However, the CHEWs provided only an average of 4 insertions per health facility per month. Realizing the true potential of providing implants calls for a context with dedicated providers and robust outreach.
The document reviews recent research on instructional practices for teaching evidence-based practice to pre-registration allied health students. It finds that the five recommendations from Thomas et al. (2011) have been partially implemented, including use of social constructivist and scaffolded approaches. However, prior student knowledge is often overlooked, communication skills are rarely addressed, and workplace culture can undermine apprenticeship learning. Future research needs more rigorous methods and greater involvement of clinicians and patients to improve uptake of established competencies and track changes in instructional practices over time.
The document asks if Jose Rizal was part of the CALABARZON IV A region, provides two options to choose from ("Yes" or "No"), then asks about an animal that lays eggs and to match the color of an umbrella, before ending with a message of blessing.
The document discusses the importance of summarization for processing large amounts of text data. Automatic summarization systems aim to generate concise summaries that capture the key elements of the original text in fewer sentences than the original. However, accurately summarizing text in a way that preserves meaning while reducing length remains a challenging task for artificial intelligence.
App-Indexing @ SEO Barcamp - London 2016David Iwanow
SEO Barcamp has been running for several years in London and on Thursday the 19th May 2016 I presented on the topic of App-Indexing. The presentation was a short version of the App-Indexing topic I presented that same day at SMX London. The audience was inhouse SEOs who seemed to enjoy the mini presentation.
The document provides an overview of eTapestry, a software company that serves nonprofits. It discusses eTapestry's history and dedication to serving nonprofits. The summary also highlights some of eTapestry's key guarantees for clients, including an internet strategy, improved communications and data security, and outstanding customer support.
This multimedia project describes the author's childhood obsession with the Power Puff Girls cartoon. As a young girl, she wanted to be a Power Puff Girl more than anything because they were superheroes who could fly, solve crimes, and look cute while doing it. This inspired her to feel like girls can do anything boys can do and not have to be damsels in distress. The author believes the show empowered young women by showing them they could be policewomen, businesswomen, or work in other fields typically dominated by men.
1) The study examined the impact of oral rehydration therapy (ORT) corners in health facilities in Northern Nigeria on caregivers' knowledge and skills for managing childhood diarrhea.
2) It found that caregivers who used ORT corners had better knowledge of diarrhea prevention, management, and home treatment compared to non-users. However, knowledge was still not optimal.
3) The study also identified challenges, including a lack of supplies at ORT corners, inadequate guidelines and supervision, and incomplete documentation of services provided.
With training and supportive supervision, male and female Community Health Extension Workers (CHEWs) in Nigeria safely and effectively provided contraceptive implants, and virtually all clients said they were satisfied. Most CHEWs achieved competency after 5 client insertions. However, the CHEWs provided only an average of 4 insertions per health facility per month. Realizing the true potential of providing implants calls for a context with dedicated providers and robust outreach.
The document reviews recent research on instructional practices for teaching evidence-based practice to pre-registration allied health students. It finds that the five recommendations from Thomas et al. (2011) have been partially implemented, including use of social constructivist and scaffolded approaches. However, prior student knowledge is often overlooked, communication skills are rarely addressed, and workplace culture can undermine apprenticeship learning. Future research needs more rigorous methods and greater involvement of clinicians and patients to improve uptake of established competencies and track changes in instructional practices over time.
The document asks if Jose Rizal was part of the CALABARZON IV A region, provides two options to choose from ("Yes" or "No"), then asks about an animal that lays eggs and to match the color of an umbrella, before ending with a message of blessing.
The document discusses the importance of summarization for processing large amounts of text data. Automatic summarization systems aim to generate concise summaries that capture the key elements of the original text in fewer sentences than the original. However, accurately summarizing text in a way that preserves meaning while reducing length remains a challenging task for artificial intelligence.
App-Indexing @ SEO Barcamp - London 2016David Iwanow
SEO Barcamp has been running for several years in London and on Thursday the 19th May 2016 I presented on the topic of App-Indexing. The presentation was a short version of the App-Indexing topic I presented that same day at SMX London. The audience was inhouse SEOs who seemed to enjoy the mini presentation.
Seerwan Salih has over 20 years of experience in logistics management, catering services administration, and teaching English. He held positions as a Logistic Supervisor from 2006-2009, Catering Services Manager from 2011-2013, and has been an English teacher since 2002. Salih has a Bachelor's degree in English Language from Salahaddin University and is fluent in English, Arabic, and Kurdish.
How To Launch A Product On Product HuntRoy Povarchik
Product Hunt is one of the hottest places to launch your startup in right now!
We had the pleasure to host Ben Lang, Founder of MapMe and a Product Hunt moderator to tell us more about the platform and how leverage it for a successful launch.
GS1 SmartSearch - nowy standard GS1 dla eCommerceJacek Pucher
Prezentacja GS1 SmartSearch nowego standardu GS1 opracowanym z myślą o sklepach i producentach, którzy chcą:
• poprawić widoczność produktów w Internecie,
• zamieszczać opisy produktów ułatwiające ich „zrozumienie” i znajdowanie przez wyszukiwarki internetowe.
The document provides information and advice for creating a successful business plan in 2017. It begins with statistics showing increasing revenue from 2014-2016. It then discusses the importance of having a clear mission and vision, performing a SWOT analysis to understand strengths/weaknesses, and setting goals. The document outlines key sections of a business plan including marketing, team formation, implementation, and follow-up. It emphasizes that goals should be specific, measurable, attainable, relevant and time-based. Examples are given for different types of goals - results, behavior, and developmental. The document concludes with questions.
New India Assurance is one of the oldest and most recognized insurance companies in India in the general insurance category. It caters to almost every general insurance products. It offers a wide variety of helpful insurance products and allows you to make the purchase online.
This document discusses producing broken color effects, which create a multi-colored finish rather than a solid color. Specialist materials and tools are used to create these effects. It explains that a scumble is a glaze technique and lists factors like drying time, working time, yellowing, and area size that must be considered for broken color effects. Personal protective equipment like gloves and barrier creams are also advised.
This document summarizes strategies for GM's social media engagement on platforms like Twitter, Vine, and Snapchat. It discusses best practices for hashtag use on Twitter, noting tweets with 1-2 hashtags receive more engagement. It also emphasizes the importance of video on social media, stating nearly 90% of people are visual learners and video can increase conversions. Specific upcoming campaigns are outlined, including partnerships with New York Fashion Week: Men's and the Tribeca Film Festival, highlighting opportunities for content creation and influencer engagement. The presentation concludes by thanking the audience and asking for any questions.
Using Big Data to Reveal Consumer Values and Inform StorytellingRavi Iyer
These are slides from a session at FutureM (Future of Marketing) Boston 2013. This joint session from Zenzi Communications + Ranker showed how online data can be used to understand the deeper values and motivations of consumers. We are inundated with graphs of data (e.g. social graphs, interest graphs, opinion graphs). We’ll give you techniques for mining actionable insight from graphs of data, which when studied correctly, can allow you to go beyond the specific interests of your customers and begin to understand their deeper motivations. By understanding their lasting motivations, brands can begin to find customers who will resonate with their strengths and tell value-specific stories that will turn customers into advocates.
Data and Analytics are all the rage these days and the appeal to use data to inform comms strategy is coming from all sides. You're collecting data everywhere. In your CRM, in your offline database, from your direct mail programs, from your social media, your events, etc. Perhaps you're even doing data appends from outside sources. You’re swimming in data! However, data in and of itself is useless. How do you get to a place where you’re able to transform your data into something meaningful?
Presented at the Culture First conference in San Francisco on June 13, 2018. In two parts, we discussed the context within which data advocates function and how to drive change within those contexts, then high-level principles of data encoding and visualization to maximize effective communication of insights to affect change.
This is not your everyday data talk.
Through working deep inside the fastest growing SaaS startups in our space, we’ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data.
(How else would you grow from one marketer through to a $60M+ Series B just 12 months later?)
How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things.
So brace yourselves: we’re going to be navigating through AI, automation, “moving the needle”, and a minefield of other buzzwords to try to make sense of using your data for growth. But you’ll leave this talk with a simple framework and set of questions you can take and use right away.
This is not your everyday data talk.
Through working deep inside the fastest growing SaaS startups in our space, we’ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data.
(How else would you grow from one marketer through to a $60M+ Series B just 12 months later?)
How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things.
So brace yourselves: we’re going to be navigating through AI, automation, “moving the needle”, and a minefield of other buzzwords to try to make sense of using your data for growth. But you’ll leave this talk with a simple framework and set of questions you can take and use right away.
Quantifying Customer Experience - Presented at Customer Experience Design 2013clarityrules
This document discusses the evolution of customer analytics from Eras 1.0 to 4.0. Era 1.0 focused on internal metrics by business unit. Era 2.0 adopted a customer point of view and used metrics like NPS. Era 3.0 linked metrics like NPS to business outcomes. Era 4.0 uses advanced analytics and topological data analysis to generate insights without predefined questions, allowing unexpected discoveries. The document advocates moving from basic reporting to exploring data interactively to generate insights that improve customer experience and business performance.
This document discusses how unstructured data like text can be analyzed using natural language processing techniques. It provides an example of analyzing the Hindu epic Mahabharata, which contains 1.8 million words, to extract insights. Specific techniques mentioned include sentiment analysis of the text to understand relations between characters, and visualizing closeness of characters. The document advocates augmenting available data with metadata like keywords, sentiment, visual recognition from images and transcripts from audio to structure unstructured data for analysis.
Scott Thomson, Darren Drew. getting data fitbetterbigdata
Getting data-fit requires selecting and consuming the right kinds of data, applying it where it matters most by linking it to creative workstreams, and recognizing organizational barriers. Brands need to collect smart, clean, and purposeful data that is properly vetted and linked to objectives. Data should inform what brands communicate and the experiences they design by feeding into expectations and experience management. However, most attempts to leverage data fail due to organizational barriers like legacy systems, data silos, lack of skills, and not celebrating successes. Overcoming these barriers requires investment, building cross-functional relationships, internal training, focusing on easy wins, and learning from others.
What's Next: Using Data to Create Impactful ExperiencesOgilvy Consulting
Do you understand data brings value to your business? Many marketers still struggle to prove its point in the customer experience journey. But worry not, in this webinar we will dive deeper into the world of experience design, highlight how to put data to work and how to drive tangible outcomes in the design process.
Bridging The Gap Between Your Database And Your Fundraising 2010 NSFAmikekierce
This document discusses how nonprofit fundraising databases can help organizations streamline processes, automate tasks, improve access to information, and allow for growth in fundraising. It emphasizes that selecting the right database requires identifying needs based on resources like time, money, and staff. An effective database can help with contact management, relationship tracking, communications, integrated tools like matching gifts and online giving, and analysis to understand top donors and giving trends. Overall, selecting and fully utilizing a database helps nonprofits expand relationships and raise more money.
Denver Event - 2013 - Floodlight and Data Engine User SurveyKDMC
This document provides a summary of findings from a survey of 530 respondents representing 313 organizations regarding their use of data and storytelling. Key challenges identified included lack of time, staffing, and resources to effectively collect, analyze, and use data to tell stories. The document analyzes crosstabs of survey questions and provides recommendations for a follow up study.
1. The document discusses how to build an effective content strategy by putting people and audiences at the heart of the process.
2. It recommends taking a four step approach to content strategy: define goals and audiences, strategize by finding overlap between goals, plan the necessary content, and govern ongoing content maintenance.
3. The key lessons are that content is about meaningful conversations with customers, audiences should be the focus of any strategy, and developing a content strategy requires careful planning but pays off.
This document discusses how digital analytics can help nonprofits differentiate themselves and improve outcomes. It notes that while analytics can drive significant efficiency gains, only a small portion of nonprofits have adopted analytics tools. Interviews with nonprofit leaders describe how analytics helped streamline operations, increase impact metrics, and scale programs more effectively. The document advocates that nonprofits at any stage can benefit from analytics and provides tips on getting started and maintaining momentum to realize benefits.
Becoming a Data Informed Nonprofit - Beth Kanter WebinarSalesforce.org
Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts.
How does one know where to begin? Beth Kanter, co-author of Measuring the Networked Nonprofit, will discuss how to measure the return on social-media investments with a FREE WEBINAR.
During this free webinar, you’ll learn how to:
• Do more than just count friends and followers.
• Explore how to identify what data is available.
• Collect and analyze these numbers so that you can make smart decisions about your social-media strategies.
Beth Kanter, co-author of Measuring the Networked Nonprofit, will teach this webinar.
Seerwan Salih has over 20 years of experience in logistics management, catering services administration, and teaching English. He held positions as a Logistic Supervisor from 2006-2009, Catering Services Manager from 2011-2013, and has been an English teacher since 2002. Salih has a Bachelor's degree in English Language from Salahaddin University and is fluent in English, Arabic, and Kurdish.
How To Launch A Product On Product HuntRoy Povarchik
Product Hunt is one of the hottest places to launch your startup in right now!
We had the pleasure to host Ben Lang, Founder of MapMe and a Product Hunt moderator to tell us more about the platform and how leverage it for a successful launch.
GS1 SmartSearch - nowy standard GS1 dla eCommerceJacek Pucher
Prezentacja GS1 SmartSearch nowego standardu GS1 opracowanym z myślą o sklepach i producentach, którzy chcą:
• poprawić widoczność produktów w Internecie,
• zamieszczać opisy produktów ułatwiające ich „zrozumienie” i znajdowanie przez wyszukiwarki internetowe.
The document provides information and advice for creating a successful business plan in 2017. It begins with statistics showing increasing revenue from 2014-2016. It then discusses the importance of having a clear mission and vision, performing a SWOT analysis to understand strengths/weaknesses, and setting goals. The document outlines key sections of a business plan including marketing, team formation, implementation, and follow-up. It emphasizes that goals should be specific, measurable, attainable, relevant and time-based. Examples are given for different types of goals - results, behavior, and developmental. The document concludes with questions.
New India Assurance is one of the oldest and most recognized insurance companies in India in the general insurance category. It caters to almost every general insurance products. It offers a wide variety of helpful insurance products and allows you to make the purchase online.
This document discusses producing broken color effects, which create a multi-colored finish rather than a solid color. Specialist materials and tools are used to create these effects. It explains that a scumble is a glaze technique and lists factors like drying time, working time, yellowing, and area size that must be considered for broken color effects. Personal protective equipment like gloves and barrier creams are also advised.
This document summarizes strategies for GM's social media engagement on platforms like Twitter, Vine, and Snapchat. It discusses best practices for hashtag use on Twitter, noting tweets with 1-2 hashtags receive more engagement. It also emphasizes the importance of video on social media, stating nearly 90% of people are visual learners and video can increase conversions. Specific upcoming campaigns are outlined, including partnerships with New York Fashion Week: Men's and the Tribeca Film Festival, highlighting opportunities for content creation and influencer engagement. The presentation concludes by thanking the audience and asking for any questions.
Using Big Data to Reveal Consumer Values and Inform StorytellingRavi Iyer
These are slides from a session at FutureM (Future of Marketing) Boston 2013. This joint session from Zenzi Communications + Ranker showed how online data can be used to understand the deeper values and motivations of consumers. We are inundated with graphs of data (e.g. social graphs, interest graphs, opinion graphs). We’ll give you techniques for mining actionable insight from graphs of data, which when studied correctly, can allow you to go beyond the specific interests of your customers and begin to understand their deeper motivations. By understanding their lasting motivations, brands can begin to find customers who will resonate with their strengths and tell value-specific stories that will turn customers into advocates.
Data and Analytics are all the rage these days and the appeal to use data to inform comms strategy is coming from all sides. You're collecting data everywhere. In your CRM, in your offline database, from your direct mail programs, from your social media, your events, etc. Perhaps you're even doing data appends from outside sources. You’re swimming in data! However, data in and of itself is useless. How do you get to a place where you’re able to transform your data into something meaningful?
Presented at the Culture First conference in San Francisco on June 13, 2018. In two parts, we discussed the context within which data advocates function and how to drive change within those contexts, then high-level principles of data encoding and visualization to maximize effective communication of insights to affect change.
This is not your everyday data talk.
Through working deep inside the fastest growing SaaS startups in our space, we’ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data.
(How else would you grow from one marketer through to a $60M+ Series B just 12 months later?)
How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things.
So brace yourselves: we’re going to be navigating through AI, automation, “moving the needle”, and a minefield of other buzzwords to try to make sense of using your data for growth. But you’ll leave this talk with a simple framework and set of questions you can take and use right away.
This is not your everyday data talk.
Through working deep inside the fastest growing SaaS startups in our space, we’ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data.
(How else would you grow from one marketer through to a $60M+ Series B just 12 months later?)
How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things.
So brace yourselves: we’re going to be navigating through AI, automation, “moving the needle”, and a minefield of other buzzwords to try to make sense of using your data for growth. But you’ll leave this talk with a simple framework and set of questions you can take and use right away.
Quantifying Customer Experience - Presented at Customer Experience Design 2013clarityrules
This document discusses the evolution of customer analytics from Eras 1.0 to 4.0. Era 1.0 focused on internal metrics by business unit. Era 2.0 adopted a customer point of view and used metrics like NPS. Era 3.0 linked metrics like NPS to business outcomes. Era 4.0 uses advanced analytics and topological data analysis to generate insights without predefined questions, allowing unexpected discoveries. The document advocates moving from basic reporting to exploring data interactively to generate insights that improve customer experience and business performance.
This document discusses how unstructured data like text can be analyzed using natural language processing techniques. It provides an example of analyzing the Hindu epic Mahabharata, which contains 1.8 million words, to extract insights. Specific techniques mentioned include sentiment analysis of the text to understand relations between characters, and visualizing closeness of characters. The document advocates augmenting available data with metadata like keywords, sentiment, visual recognition from images and transcripts from audio to structure unstructured data for analysis.
Scott Thomson, Darren Drew. getting data fitbetterbigdata
Getting data-fit requires selecting and consuming the right kinds of data, applying it where it matters most by linking it to creative workstreams, and recognizing organizational barriers. Brands need to collect smart, clean, and purposeful data that is properly vetted and linked to objectives. Data should inform what brands communicate and the experiences they design by feeding into expectations and experience management. However, most attempts to leverage data fail due to organizational barriers like legacy systems, data silos, lack of skills, and not celebrating successes. Overcoming these barriers requires investment, building cross-functional relationships, internal training, focusing on easy wins, and learning from others.
What's Next: Using Data to Create Impactful ExperiencesOgilvy Consulting
Do you understand data brings value to your business? Many marketers still struggle to prove its point in the customer experience journey. But worry not, in this webinar we will dive deeper into the world of experience design, highlight how to put data to work and how to drive tangible outcomes in the design process.
Bridging The Gap Between Your Database And Your Fundraising 2010 NSFAmikekierce
This document discusses how nonprofit fundraising databases can help organizations streamline processes, automate tasks, improve access to information, and allow for growth in fundraising. It emphasizes that selecting the right database requires identifying needs based on resources like time, money, and staff. An effective database can help with contact management, relationship tracking, communications, integrated tools like matching gifts and online giving, and analysis to understand top donors and giving trends. Overall, selecting and fully utilizing a database helps nonprofits expand relationships and raise more money.
Denver Event - 2013 - Floodlight and Data Engine User SurveyKDMC
This document provides a summary of findings from a survey of 530 respondents representing 313 organizations regarding their use of data and storytelling. Key challenges identified included lack of time, staffing, and resources to effectively collect, analyze, and use data to tell stories. The document analyzes crosstabs of survey questions and provides recommendations for a follow up study.
1. The document discusses how to build an effective content strategy by putting people and audiences at the heart of the process.
2. It recommends taking a four step approach to content strategy: define goals and audiences, strategize by finding overlap between goals, plan the necessary content, and govern ongoing content maintenance.
3. The key lessons are that content is about meaningful conversations with customers, audiences should be the focus of any strategy, and developing a content strategy requires careful planning but pays off.
This document discusses how digital analytics can help nonprofits differentiate themselves and improve outcomes. It notes that while analytics can drive significant efficiency gains, only a small portion of nonprofits have adopted analytics tools. Interviews with nonprofit leaders describe how analytics helped streamline operations, increase impact metrics, and scale programs more effectively. The document advocates that nonprofits at any stage can benefit from analytics and provides tips on getting started and maintaining momentum to realize benefits.
Becoming a Data Informed Nonprofit - Beth Kanter WebinarSalesforce.org
Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts.
How does one know where to begin? Beth Kanter, co-author of Measuring the Networked Nonprofit, will discuss how to measure the return on social-media investments with a FREE WEBINAR.
During this free webinar, you’ll learn how to:
• Do more than just count friends and followers.
• Explore how to identify what data is available.
• Collect and analyze these numbers so that you can make smart decisions about your social-media strategies.
Beth Kanter, co-author of Measuring the Networked Nonprofit, will teach this webinar.
This document provides a beginner's guide to understanding web analytics. It discusses defining business objectives and key performance indicators to measure according to the business model. It recommends choosing 2 metrics each for acquisition, behavior, and outcomes for owned and rented digital properties, for a total of 24 metrics. Frameworks from Avinash Kaushik and Eric Peterson are presented for determining which metrics to track. General advice includes starting small and focusing on actionable analysis over perfecting data. Common web analytics tools are also mentioned.
This document discusses how small businesses can benefit from analyzing big data. It defines big data as large volumes of data from various sources that are created quickly. While big data was once only for large companies, small businesses already have customer data from their website, social media, emails, and CRM that can be analyzed. The document provides examples of how small businesses can use big data for social listening, customer service, and trends/forecasting. It then offers advice on getting started with big data solutions, including using CRM software and analytics tools, and introduces Tabor Consulting as a provider that can help small businesses with big data needs.
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Sara Hooker
The document provides guidance on effective storytelling with data in 3 key areas: answering important questions early, focusing on good data collection, and understanding your audience. It emphasizes answering why the audience should care, why you are best positioned to address the problem, and what the desired outcome is. Good data collection requires defining core metrics and sustainability. Understanding your audience involves considering their relationship to you and how to communicate to them. The document encourages borrowing from other effective examples and focusing on telling a compelling story with data rather than just presenting charts.
Cheetah Digital Data Masterclass_How to get more value from your dataCheetah Digital
In this talk Daniel Kennedy, Head of Consulting - Cheetah Digital, delved into the top five ways marketers can start to get actionable insights from data:
Set meaningful objectives
Structure your approach to discoverh
Automate what can, prioritise what you can't
Free your data and analytics
Stay focused and purposeful
The Ultimate Data-Driven Marketing Survival GuideDaniel Robinson
Venturing into the thick forests of marketing and advertising can sometimes be daunting, the forest grows ever more complex, the skills needed to navigate your way more rigorous.
The lifeline that leads your way, which shines like the lighthouse beam on a stormy sea; DATA…
Data is critical to your survival and your ability to thrive in this harsh environment.
Your data strategy is the shelter and warmth that will provide protection and cover during your quest.
Data relating to content is your nourishment, the food and water that feeds your journey.
Your analytics data is your compass and your navigation mechanism, allowing you to know you are on track and enabling you to alter your course if you are being led astray.
You need tools and equipment for your journey and the technology you take with you can make all the difference – without a good knife where would we be…
And of course your magic key of data activation, it unlocks the value in your kit and lets you develop insight that will lead you to your destination.
So to help you weary travellers along your quest, to arm you with the best advantage and invigorate you with knowledge, ADMA are happy to share with you the DATA SURVIVAL GUIDE; everything you need to succeed. Produced in conjunction with the valiant speakers coming to you at ADMA Data Day in Sydney on the 27th April and Melbourne on the 29th April where more secrets will be revealed…
3. Who are SustainIt?
SustainIt are a sustainability DATA
consultancy.
We understand sustainability data and the
challenge it creates.
We know how to turn spreadsheets full of
data into useful and exciting reports.
We know how to help select, implement
and support the right sustainability system
for you.
13. What do you consider CSR data?
With so many organisations wanting to report on CSR, drawing
boundaries is becoming increasingly complex
.
14. What do you consider CSR data?
With so many organisations wanting to report on CSR, drawing
boundaries is becoming increasingly complex
External frameworks and stakeholders demand increasingly complex
data submissions
15. What do you consider CSR data?
With so many organisations wanting to report on CSR, drawing
boundaries is becoming increasingly complex
External frameworks and stakeholders demand increasingly complex
data submissions
The tail can very much wag the dog.
27. Build a clear picture of where you
are going.
With so many KPIs to choose from, choose the ones that work for you.
28. Build a clear picture of where you
are going.
With so many KPIs to choose from, choose the ones that work for you.
Be clear about the external reports and standards you want to fulfil.
29. Build a clear picture of where you
are going.
With so many KPIs to choose from, choose the ones that work for you.
Be clear about the external reports and standards you want to fulfil.
Consider where else you would like to use your CSR data.
32. Align your CSR strategy with
your data
Make sure you know what CSR data already exists.
33. Align your CSR strategy with
your data
Make sure you know what CSR data already exists.
Find your CSR heroes and help them tell their stories.
34. Align your CSR strategy with
your data
Make sure you know what CSR data already exists.
Find your CSR heroes and help them tell their stories.
Understand your CSR landscape, and what exists within it.
36. Your CSR data exists everywhere
Absorb data from all available sources.
37. Your CSR data exists everywhere
Absorb data from all available sources.
Ask for the data they have, not the data you want.
38. Your CSR data exists everywhere
Absorb data from all available sources.
Ask for the data they have, not the data you want.
Never be afraid of complicated questions.
41. Remember to stay on target
Defining your CSR data looks complicated because of its breadth.
42. Remember to stay on target
Defining your CSR data looks complicated because of its breadth.
Remember your objectives, and keep the data aligned to them.
43. Remember to stay on target
Defining your CSR data looks complicated because of its breadth.
Remember your objectives, and keep the data aligned to them.
View CSR as a collaborative engagement process
46. Technology is your friend
Find the best match for your needs
Don’t get distracted by peripheral functionality
47. Technology is your friend
Find the best match for your needs
Don’t get distracted by peripheral functionality
If excel is the best option, or the only option – you can still do a lot.
53. Understand your audience
Know who you’re going to be talking to
Establish clear and consistent methods or data analysis
54. Understand your audience
Know who you’re going to be talking to
Establish clear and consistent methods or data analysis
Make sure the data is usable
57. Normalization isn’t boring
Make your data usable to as many people as possible.
Create metrics that your audience can relate to.
58. Normalization isn’t boring
Make your data usable to as many people as possible.
Create metrics that your audience can relate to.
Remember not everyone will care about CO2e, let alone scope 3.
65. Normalise me!
Person
Production Units
Km travelled
Sourced responsibly
Hours worked
Number of suppliers
Energy
Waste
Diesel
Paper
Volunteering
Risk Audits
Accidents
Donations
66. Normalise me!
Person
Production Units
Km travelled
Sourced responsibly
Hours worked
Number of suppliers
200,000 man hours
Energy
Waste
Diesel
Paper
Volunteering
Risk Audits
Accidents
Donations
67. Normalise me!
Person
Production Units
Km travelled
Sourced responsibly
Hours worked
Number of suppliers
200,000 man hours
Overall turnover
Energy
Waste
Diesel
Paper
Volunteering
Risk Audits
Accidents
Donations