The document discusses opening a pretzel shop called "Buzau Pretzels" in Buzau, Romania. It provides background on pretzels and their history. Buzau Pretzels would sell traditional pretzels made using a family recipe that have a unique flavor. The document analyzes the major competitors in the area and their product offerings and prices. Market research shows that most people in the area are familiar with Buzau Pretzels and enjoy their unique taste.

1. The college of economics, BuzauThe college of economics, Buzau
Market analysis and local competitionMarket analysis and local competition
Buzau PretzelsBuzau Pretzels
Iulia Soriga Belu Alin
Mircea Iulian Ceausel Lorena
Filimon Maria Burlacu Diana
OLE- Opportunities for Learning
Entrepreneurship
COM-13-PBL-117-BZ-ES

2. Buzau PretzelsBuzau Pretzels
A pretzel from a pleasant, traditional and modern
mixture…

3. Table of contentsTable of contents
Presentation of the business idea
Story of the pretzels
Product description
Main competitors
Map of the major competitors
Market prospects
Statistical data

4. Presentation of the business ideaPresentation of the business idea
People say that the opening of a shop of bagels is not
a very promising business idea, because the streets
are full and the market is saturated. FALSE! There
are many shop of bagels and are set up in a fast
rhythm but there is enough space.

5. Because of the volume of sales, which is heavily
influenced by the position of the commercial space,
the most appropriate area is a crowded one: a visible
space with a very intens pedestrian traffic.

6. BenefitsBenefits
Think about what could you buy with 1 euro. A steak? No. A
bowl of soup? No. Two hundred grams of olives? No. Five
pretzels? Yes.
How much is a pretzel? 0.22 euro cents, a trifle. It is a cheap
product that they say that you can not get rich from it.

7. What is usually overlooked is the fact
that this product has three great
strengths:
1. It sells all the year
2. For promotion we don't need any kind of
advertising expenses
3. Being very cheap, the pretzels are sold in
large quantities.

8. HistoryHistory
Firstly, what defines a pretzel? It is not hull,
relatively common to all bakery products, it is not
salt, poppy or sesame.
 Pretzels were invented by Greek merchants to sell
more wine.

9.  The product was called “kovrig”, it was very cheap
and very easy to prepare so that in a short while in the
country inn from the fair, the pretzels become
customary. The innkeepers had placed the pretzels in
inviting rows or in special boxes, made by wood,
equipped with glass lid in order to maintain freshness
and flavor.

10. Product DescriptionProduct Description
Pretzel is a panification product of circular
shape with seed in general sesame, poppy or
salt on top . Both the size, as well as its
elasticity/crunchyness or seed with which it is
sprinkled varies according to the geographical
area.

11. Pretzel of Buzau, is an original product
with a unique flavor, is manufactured by
hand using the same recipes inherited
more than a century.

12. The main competitorsThe main competitors
 SC BOROMIR PROD SA BUZAU
 SIMEGERIA PETRU
 SC BRUTAREX SA
 GINAR PROD PANIF SRL
 PANESCU COVRIGARIE SRL
 SC ADY COMP SRL BUZAU
 SC LIPIA SRL BUZAU
 SC COVRIGARIA ‘80 SRL BUZAU

13. Company Range of products-price
SIMIGERIA PETRU Pretzel with poppy- 0,34 euro
Pretzel with sesame- 0,34 euro
Pretzel with nuts- 0,45 euro
Pretzel with raisins- 0,34 euro
Pretzel with seeds- 0,45 euro
BRUTAREX Pretzel with poppy- 0,34 euro
Pretzel with sesame- 0,34 euro
Simple and small pretzels- 0,02
euro
PANESCU COVRIGARIE SRL: Vanilla pretzels- 0,45 euro
Cumin pretzels- 0,45 euro

14. SC BOROMIR PROD SA: Buzau pretzels with salt- 0,79 euro
Buzau pretzels- 0,56 euro
Pretzels with poppy- 0, 56 euro
Pretzels with chilli pepper- 0,67 euro
Pretzels with onion- 0,67 euro
Pretzels with garlic- 0,67 euro
Pretzels with rosemary- 0,67 euro
Pretzels with bran- 0,46 euro
Pretzels with tomatoes and basil- 0,46
euro
SC COVRIGARIA ’80 SRL
BUZAU
Simpre pretzels- 0,02 euro

15. Competitors on the mapCompetitors on the map
locationlocation

16. StatisticsStatistics
At the question "Have you heard about the Buzau pretzels? ",
85% of people have answered with YES, 5% and 10% refused
to answer the question.

17. After they have tasting pretzels of Buzau, their reaction was:
97% were delighted with the unique taste of these pretzels and
3% prefer other brands.

18. "How frequently do you consume pretzels of Buzau?" 3 times
per week - 75 %, once a week - 15% and 10% very rare.

19. AnexesAnexes

20. The most tasting pretzels canThe most tasting pretzels can
be found herebe found here
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