This document discusses pizza and compares two major pizza chains in the Philippines - Pizza Hut and Shakey's. It provides histories of both companies and notes that Pizza Hut opened its first Philippine restaurant in 1984 while Shakey's opened in 1975. Core values, missions, customers and restaurant details are outlined for an unspecified pizza establishment. Finally, it discusses the pizza industry in general and factors like marketing, pricing, quality and innovation that influence market share.

1. Picha Pie“kung ‘di ka Picha Hut o Shakey’s, you’re not welcome ina mo!” – Parokya ni Edgar“Team Eskalera”AGRA (Pizza ‘Hot’)ARANZAMENDEZ (Don Hen’ricky’s)BUENCAMINO ( ‘Green’wich Archer)CARAAN (Yellow ‘Tiger’Cab) GUZMAN (Ma’N’goo’s Pizza)VILLA(3M: mabait, mayaman… magandang lalaki!)

2. History of PizzaPizza (pronounced as ‘pi-tsa’) is ‘an oven-baked, flat, disc-shaped bread typically topped with tomato sauce, cheese (usually mozzarella) and various toppings depending on the ‘culture’Modern pizza originated in Italy as the ‘Neapolitan pie with tomato’In 1889, cheese was addedTypes (based on crust): thin, hand-tossed pizza (Roman) and thick, pan pizza (Neapolitan)Source: Wikipedia

3. Nice to knowSao Paulo, Brazil is the ‘Pizza capital of the world’ – 6,000 pizza establishments and 1.4M pizzas consumed daily, Pizza Day on July 10In Israel, pizzas in ‘Kosher’ locations have no meat or use ‘imitation’ meat because there is a Jewish prohibition against mixing meat and dairy products such as cheeseSource: Wikipedia

4. Nice to knowHEALTH ISSUESPRO: European nutrition research showed who ate pizza at least once a week had less chance of developing cancer of the mouth, throat, esophagus or colon because of ‘lycopene’CON: Pizza can be high in salt, fat and caloriesSource: Wikipedia

5. Nice to knowLargest pizza (Johannesburg, South Africa Dec 8,1990) has a diameter of 122 feet and 8 inches using 500 kg of flour, 800 kg of cheese and 900 kg of tomato puree (Guinness Book of Records)Most expensive pizza sold at £2,150 at an auction for charitySource: Wikipedia

6. Top Selling Pizza Companies in RPGreenwichPizza HutShakey’sSource: www.franchisephilippineseadvise.com

7. vs.Started in 1958 in Wichita, Kansas by brothers Dan and Frank CarneyOpened its first restaurant in the Philippines in 198412, 689 restaurants worldwide, 140 in RPManaged by Philippine Pizza, Inc.Started April 30, 1954 in Sacramento, California by Sherwood ‘Shakey’ Johnson and Ed PlummerOpened its first Philippine restaurant in Makati in 1975Over 500 restaurants worldwide, 100 in RPManaged by International Family Food Services, Inc.

8. VISION: To be the LEADING and PREFERRED pizza restaurant by consistently serving the best tasting, high quality food through fast, efficient and friendly service in a clean, fun and wholesome environment We provide our Guests the best value for their money and a very memorable experience!

9. MISSION: To ALWAYS EXCEED EXPECTATIONS and become the BEST in CLASS by Making Things Happen and Getting Things Done. We will WOW them all!

10. CORE VALUES: Guest FocusedTo WOW our guests (external and internal), exceeding… not just meeting their expectations.AnalyticalWe apply ‘critical thinking’ in all major decisions… We are a thinking organization!PassionWe are self-driven, intense and persistent. We have the ability to energize ourselves and everyone else around us.Results OrientedWe make things happen… we get things done!

11. CORE VALUES: Unquestioned IntegrityWe are ethical, honest, just, reliable and honorable. Our integrity is beyond doubt!Commitment to ExcellenceWe will do things better than before, better than the others and better than expected! Good enough is never enough.RespectWe create an environment where everyone will be appreciated and recognized for the efforts they put in.Sense of OwnershipLoyalty, dedication, commitment and “malasakit” to the business … thinking and deciding like an owner does for his business.

12. MISSION STATEMENT:We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!"We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment.We are accountable for profitability in everything we do, providing our shareholders with value growth.

13. Core Values: P.E.A.R.L.SHave a PASSION for excellence in everything we do.EXECUTE with positive energy and urgency.Be individually and collectively ACCOUNTABLE for growth in people, customer satisfaction and profitability.Find reasons to RECOGNIZE the achievement of others and have fun doing it.LISTEN and more importantly, respond to the voice of the customer.Think SAFETY first.

14. CustomersAge: (variable) 7-62 y/oSex: M/F/GOccupation: office workers and call centre agentsBehaviour: Order bestsellers- ‘Bunch of Lunch’- Set meals- ‘Manager’s Choice’Customers20-45 y/oCouplesWorking class/dating people/business peopleBehaviour: Pizza and pasta with soda on regular hours/ full meal entree on lunch and dinner with wine and coffee

15. CustomersOccasion:Plain meals / meriendaBirthdaysPartiesGatheringsCustomers Occasion:Before and after seeing a movieOn a dateBusiness meeting

16. LocationG/F, Robinson’s Galleria (near the escalator)Heavy traffic of people going shopping, or just looking around.Location4/F, Robinson’s Galleria (adjacent to the movie theatres)Lesser traffic, mostly moviegoers

17. EstablishmentMenu: pizza/pasta/chicken/ saladService: hospitable and attentiveSpeed: 10-15 min (non pizza) 10-20 min (pizza)Crew: 6-7 workers2 cooks per station 8-9 stationsPhysical aspect: 43 tablesEstablishmentMenu: pizza/pasta/chicken/saladService: caring and attentiveSpeed: 5 min (pasta) 10 min (pizza)Crew: 8 workers 2 cooks per station 8-9 stationsPhysical aspect: 20 tables

18. EstablishmentCustomers in 1 hr: 53Facilities: -no comfort rooms -no power outlets -Wi-Fi availableEstablishmentCustomers in 1 hr: 8Facilities: -visible cooking and food preparation area -nice chairs and tables with centrepiece and wine -no comfort room -no power outlets

19. EstablishmentService process Welcomes / sits guestsOffer specials / take ordersInform billing / KitchenServe foodWait on additional orders Serve billDish out and clean tablesEstablishmentService process (personalized, courteous, well-groomed staff)1. Welcomes/sits guests2. Gives menu/ take orders3. Inform billing/ kitchen4. Serve food5. Quality assurance6. Serve bill7. Civic program offering8. Dish out and clean tables

20. In the Pizza Industry…Food market is large and continues to growConsumers are price conscious and show brand loyalty Pricing schemes (price cuts, discounts) and marketing strategies (meal combinations, freebies, raffles, discounted items) influence market shareAdvertising and celebrity endorsements play a major role in establishing brand consciousness and loyalty

21. In the Pizza Industry…Raising the standards in the quality of food served, friendly and courteous personnel, fast and efficient service and cleanliness are also vital in luring in customersComing up with new products and innovations helps in increasing market share