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China’s leading microblog services include Sina Weibo (weibo.com), Tencent (t.qq.com/), Sohu (t.sohu.com) and Netease (t.163.net). A growing number of Chinese companies are using their company microblogs as an effective marketing tool to promote their brands and products, as well as engage with microblog users to increase awareness, loyalty and participation of various promotion campaigns. This presentation lists 9 facts about the effectiveness of company microblog as a marketing tool.
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Content marketing strategies are evolving with new technologies - still, less than half of brands currently leverage user-generated video content. When planning video content for their consumers, marketers value social sharing and mobile compatibility over features such as high-definition quality. As the volume of mobile internet traffic continues to grow and as video content becomes easier to shoot and share, user-generated videos will become increasingly more common. These are the results of a survey Brickfish recently conducted.
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India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
This is a Mobile Marketing Presentation we delivered in May 2013. It covers social media, stats, location-based marketing, content creation, Facebook, Twitter and other themes.
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The presentation represents the best practices of digital contents which will make the content more interactive. This also shows the core human and fundamental needs justifying all our social behavior and what kinds of contents cater those needs.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
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This is a Mobile Marketing Presentation we delivered in May 2013. It covers social media, stats, location-based marketing, content creation, Facebook, Twitter and other themes.
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I invite you to join as a member of the PEX Network Group http://tinyurl.com/3hwakem, you will have access to Key Leaders Globally, Events, Webinars, Presentations, Articles, Case Studies, Blog Discussions, White Papers, and Tools and Templates. To access this free content please take 2 minutes for a 1 time FREE registration at http://tiny.cc/tpkd0
Opportunities with Pharma IQ - the Network for Pharma and Biotech Professionals
= Engage with a Global Pharma Community
= Position yourself as a Pharma Business Leader
= Achieve Unparalleled Campaign Results
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Social Video Analytics: From Demography to Psychography of User BehaviourDigital Vidya
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When we say "Professionally relevant content", we are referring to information and resources (i.e., articles, videos, audio broadcasts, etc) that are specifically relevant to your career and may help you grow as a professional.
Take a look at the findings from the 2014 Professional Content Consumption Report.
The 2014 Professional Content Consumption Report (HK & SG)LinkedIn Singapore
Rise of the Content Revolutionaries: A Deep Dive into the Top Content-Consuming Members on LinkedIn and How Marketers can Connect with Them.
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Take a look at the findings from the 2014 Professional Content Consumption Report.
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Introducing the 2014 Professional Content Consumption Report
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Saat ini, pengguna jejaring sosial seperti Facebook, Twitter, LinkedIn, Google+ dan media sosial lainnya mengalami pertumbuhan yang cukup pesat. Hampir setiap pengguna internet pasti memiliki akun di media sosial di atas. Hal tersebut juga berimbas pada dunia Human Resources atau Sumber Daya Manusia. Bahkan beberapa perusahaan besar sudah menggunakan jejaring sosial untuk membantu aktifitas HR
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Get a handle on current trends from Facebook to Snapchat in our compilation of over 70 social media stats. We’ve sourced the most credible data through 2015 from Pew Research to private studies to learn how people, customers, and businesses are using social media.
I invite you to join as a member of the PEX Network Group http://tinyurl.com/3hwakem, you will have access to Key Leaders Globally, Events, Webinars, Presentations, Articles, Case Studies, Blog Discussions, White Papers, and Tools and Templates. To access this free content please take 2 minutes for a 1 time FREE registration at http://tiny.cc/tpkd0
Opportunities with Pharma IQ - the Network for Pharma and Biotech Professionals
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= Achieve Unparalleled Campaign Results
Global Trends in New Media and the Investment CommunityQ4 Web Systems
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The 2014 Professional Content Consumption Report (HK & SG)LinkedIn Hong Kong
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When we say "Professionally relevant content", we are referring to information and resources (i.e., articles, videos, audio broadcasts, etc) that are specifically relevant to your career and may help you grow as a professional.
Take a look at the findings from the 2014 Professional Content Consumption Report.
The 2014 Professional Content Consumption Report (HK & SG)LinkedIn Singapore
Rise of the Content Revolutionaries: A Deep Dive into the Top Content-Consuming Members on LinkedIn and How Marketers can Connect with Them.
Professional content consumption is dramatically rising-especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform. The LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record amounts. These "Content Revolutionaries," are the audience you want to tailor your content for. We conducted a survey of 457 LinkedIn members in Hong Kong and Singapore who actively share and consume content that reveals why and how they are consuming professional content on LinkedIn, as well as how you as a marketer can tap into their behaviors.
When we say "Professionally relevant content", we are referring to information and resources (i.e., articles, videos, audio broadcasts, etc) that are specifically relevant to your career and may help you grow as a professional.
Take a look at the findings from the 2014 Professional Content Consumption Report.
Announcing The 2014 Professional Content Consumption Report - CanadaLinkedIn Canada
We conducted a survey of LinkedIn members in Canada who actively share and consume content on LinkedIn, which revealed some surprising statistics. On average they spend about one full workday (8 hours) consuming professionally relevant content as a way to educate themselves on industry news and trends. Additionally, we discovered that, on average, they spend more time consuming professionally relevant content than they do news and entertainment; 42% versus 29% respectively.
These LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record numbers. We call these folks “Content Revolutionaries.” They are the audience for whom you want to tailor your content. And there’s good news for marketers. Armed with this knowledge, you can use the insights from this research to better understand how to create content that connects with these content revolutionaries.
Introducing the 2014 Professional Content Consumption Report
This ground-breaking research reveals the secret behind who these revolutionaries are, why and how they are consuming professional content on LinkedIn, and how you as a marketer can tap into their behaviors. It’s a big opportunity for content marketers everywhere, and you will be more effective at reaching the content revolutionaries after reading this report.
PRESSFeed 2013 Online Newsroom & Media Relations Report Sally Falkow
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The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.
2014 Professional Content Consumption ReportColumn Five
We teamed up with our friends at LinkedIn to create this presentation on Professional Content Consumption. Labeled "Content Revolutionaries," these high profile LinkedIn users are consuming and sharing content in record amounts. By engaging with these users your content has a greater chance of being seen, and shared to a broader audience.
50 Stats You Need to Know About Content Marketing NewsCred
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
How to make social media work for Investor Relations - January 31, 2012Darrell Heaps
Darrell Heaps, co-founder and CEO of Q4 Web Systems (Q4), leads a session aiming to equip IRO's with the knowledge and tools to start tackling these tough questions. Social media can be a powerful tool — make sure it is one working FOR you and not against you.
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4. Images with Press
Releases
PR Journalists
4%
think images are very
52%
say images are very important
important to journalists
22%
think images are important to
journalists
28%
say they are important
56%
add images to releases
5. Image Galleries in Newsrooms
Survey Newsroom Study
56% said Fortune 100: 71%
they have
an image Fortune 500: 32%
gallery INC 500: 14%
6. Video with News
PR Journalists
75% of journalists say they want
43% think video is access to video with a story
important to journalists 86% of media websites use
video
10% used externally produced
38% think a video video in 2011
gallery in their newsroom is
important
30% are using externally
produced video in 2012 – a jump of
20% in just one year!
7. Video Gallery in Newsroom
Survey Newsroom Study
32% said Fortune 100: 64%
they have
Fortune 500: 28%
a video
gallery INC 500: 8%
8. Embed Codes
PR Journalists
28% of survey 76% of media
respondents websites
say they are request
supplying
videos with
embed codes
with videos embed code
9. Embed Codes in Newsrooms
A study of company newsrooms shows a
very different story
Fortune 100: 13%
Fortune 500: 6%
INC 500: 2%
10. Infographics
39% of survey
Increases views respondents said they
don’t add images and
graphics because they
Increases sharing are not necessary
17% of media 54% don’t add them
websites use because they don’t have
externally produced the resources to produce
the content
infographics wth a
release
11. News and Search
Searching for news is the one factor
that most impacted the news media
in the last decade
Pew State of the Media Report 2011
12. Search Optimized News
Releases
A study of 500 press 98% of journalists use
search to find information
releases on PR about companies
Newswire,
Businesswire, 92% of Internet users use
search engines
Marketwire and
PRWeb revealed that 76% get news online
only 14% were 70% of buyers search
optimized for search online for new industrial
product news
engines
13. News Sharing
The one factor the will
most impact the news
media in the next decade
will be sharing of news
Pew State of the Media 2011
15. Credible Spokespeople
The #1 source
for journalists in
59% have
executives and
2012 is credible subject experts
experts and with bios in their
spokespeople newsrooms
16. Conclusion
There is a large gap between what journalists
and the media want in terms of news content
and what PR people and corporate newsrooms
are delivering
This means that opportunities for media
coverage are being lost
Opportunities for news content to be found by
interested journalists, bloggers and the pubic
are not being utilized
17. Conclusions
1. Optimize all news content for search
2. Provide visual material with every press release
3. Make news videos and pitch them to media websites
4. Provide embed codes with all images, graphics slide decks
and videos
Smart PR practitioners will take
advantage of these gaps and
become a valued resource for
digital journalists and bloggers
18. Get the Full Report
• Download the report at
• http://www.press-feed.com/2012survey
• Download the infographic at
• http://www.press-feed.com/2012survey/infographic
19. Sources for the Data
PRESSfeed 2012 Online Newsroom and Media Relations Survey
PRESSfeed study of 300 Online Newsrooms
PRESSfeed study of 500 press releases
Additional Sources:
PR Newswire
Pew State of the Media Report 2011 and 2012
Pew Internet and American Life Project
Oriella Digital Journalism Report 2012
Web Influencers Survey D.S Simon 2011
TEKGroup Online Newsroom Survey 2012
ThomasNet Industrial Purchasing Barometer (IPB)