Content marketing strategies are evolving with new technologies - still, less than half of brands currently leverage user-generated video content. When planning video content for their consumers, marketers value social sharing and mobile compatibility over features such as high-definition quality. As the volume of mobile internet traffic continues to grow and as video content becomes easier to shoot and share, user-generated videos will become increasingly more common. These are the results of a survey Brickfish recently conducted.

1. 4:20
SURVEY INSIGHTS INTO BRANDS &SURVEY INSIGHTS INTO BRANDS &
USER-GENERATED VIDEO CONTENTUSER-GENERATED VIDEO CONTENT
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2. 82%classify Social Sharing as the most important
feature of a user-generated video campaign
KEY FINDINGS
within in
the next
two years
Expected to double to
80%
of brands currently
leverage user-
generated video
content
40%

3. 77%
of respondents
classify YouTube as
the most important
video social
network
62% prefer videos
shorter than
30 seconds
67%say social video is less than 10% of
their total 2014 markering budget
KEY FINDINGS
0:29

4. MARKETERS ARE INTEGRATING
USER-GENERATED VIDEO
Today, 40% of marketers leverage user-generated video, but
that number is expected to rise to 80% within the next two years.
IN TWO YEARS
TODAY
Yes
No
40%
60%
Yes
No
80%
20%

5. MOST IMPORTANT
SOCIAL VIDEO CHANNELS
When asked to rank the following video social channels in order of
perceived importance, 77.5% of respondents ranked YouTube first.
Vine Vimeo
YouTubeYouTube
77.5%77.5%
Instagram
15%
Instagram
15%
5% 2.5%
TOP FIVE
1.
2.
3.
4.
5.
YouTube
Instagram
Vine
Vimeo
Snapchat
1.
2.
3.
4.
5.
TOP FIVE

6. THE MOST IMPORTANT FEATURES
OF A SOCIAL VIDEO CAMPAIGN
Social
Sharing
Compatible
with all
devices
Integrates
with YouTube
Embeddable
Utilizes
Hashtags
82.5%
62.5%
60%
40%
22.5%
FEATURESFEATURES
Commenting
Voting
Integrates
with Instagram
Integrates
with Vine
HD Video
20%
5%
5%
2.5%
2.5%
OTHEROTHER

7. BUDGET
More than 2/3 of marketers plan to spend less
than 10% of their 2014 budget on social video.
More than 50%
25%-50%
10%-25%
Less than 10%
2.5%
5%
25%
67.5%

8. IDEAL VIDEO LENGTH
45% of marketers prefer videos shorter than 30 seconds long.
Less than 15 seconds
Less than 30 seconds
Less than 60 seconds
Longer than 60 seconds
45%
30%
7.50%
17.5%17.5%
45%
30%

9. © Copyright 2014 Brickfish. All Rights Reserved.
To learn more about how
you can engage your
consumers with an
awesome user-generated
video campaign, call our
team at (855) 281-4500.
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