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Presenting
Data
(c) 2018 Gates Matthew Stoner
Audience & Purpose
Best Practices
Picking the Right Tool
Statistical & Mathematical Data
Agenda
Public Speaking
Who’s your
audience?
Public Engineers
Who’s your
audience?
Your audience will dictate the type of data
you choose to present and the level of
engineering details
Even a mixed audience of engineering
specialities can alter your approach
The same presentation is likely not
appropriate for different audiences
What does grandma
care about?
What does grandma
care about?
Concret PSI
LOS
Continuous truss
bridge
Strong enough to not
fail
Will I get to the
library without delay?
Is the bridge sturdy?
What do your fellow
engineers care about?
What do your fellow
engineers care about?
Hidden key data
points
No details on how
tests performed
Lack of citations
Construction material
Important deadlines
Special loading
Type of soils on site
What is your
purpose?
InstructPersuadeInform
Purpose
Inform
When your goal is to inform the
audience, be careful to not
overwhelm them
Highlight the most important
pieces of data for the audience
Contextualize the data and explain
its relevance
Purpose
Persuade
The best defense is a good offense
Don’t hide data that is contrary
Explain why your other data is
more persuasive
Data alone is not persuasive
Losing strategy is sharing as much
data as you can
Purpose
Instruct
Never assume your audience knows
as much about the data as you do
Training others to understand
expected data outcomes
ranges, calibrations, etc
Often instructing others with data
requires defining terms,
measurements, and processes for
the data
What is your thesis?
What are the
key take
aways the
audience need
to know for
you to achieve
your purpose?
What is your thesis?
Once you have determined your audience,
purpose and thesis THEN you can start the
process of choosing the data to present
Caution: What is interesting and relevant to
you
may or may not support your thesis
be relevant to your audience
“Not
everything
that can be
counted
counts, and
not everything
that counts
can be
counted”
Albert Einstein
When presenting
data
How and When was it collected?
What is the data
population or sample data?
precision or estimation?
Why is it important?
KISS Principle
Don’t overwhelm the audience
Simplicity is golden
Aid audience retention
When presenting
data
Avoid the temptation to
present all data available
rapidly present charts and
tables
reduce font size to fit data
onto screen/page
share data inappropriate
for the audience
What type of data?
Plans
Budget Surveys
Field TestsLab Results
Timelines
What type of data?
Plans Most plans are too complex to project as
a slide
Highlight portions of plans to make points
supporting your thesis
Only display a visual for the part of the
plan you are currently discussing, not the
whole plan or never changing the visual
throughout the presentation
What type of data?
Plans Use a visual of the plan to support your
thesis/main points
Handouts can compliment a presentation
Be sure scale, measurements, and other
engineering details can clearly be read
What type of data?
Plans
What type of data?
Plans
Lab
Results
What type of data?
What equipment was used?
What tests were conducted?
How were the tests performed?
What is the accuracy/reliability of the
equipment and test procedure?
When were the tests conducted?
Lab
Results
What type of data?
Written Reports v Presentation
Highlight key data to support conclusions
in presentations
Written reports can contain complete
analysis to support conclusions
Field
Tests
What type of data?
Where were the samples collected?
What procedures were used to collect the
samples?
Where were the tests performed?
In the field or samples brought back to
lab
What is the reliability of the testing
procedures?
Budget
What type of data?
Project budgets are important for new
project proposals and project status
updates
Financial data can easily overwhelm an
audience
Determine what budget data is most
important to the audience
Budget
What type of data?
Types of budget data
Planned expenditures
Incurred expenses
Distribution of expenses (materials,
labor, services)
Over/Under on budget items
Budget
What type of data?
Who is the audience
Public
Client
Project Managers
Management
Budget
What type of data?
Who prepared the data
Project Team
Accountants
External Vendors
Budget
What type of data?
Budget
What type of data?
Timelines
What type of data?
Macro- v Micro-level detail
Need to know v Good to know
Milestones v Tasks
Blockers
Dependencies
Surveys
What type of data?
Collection methods data
Random sampling
Convenience sampling
Representativeness
Surveys
What type of data?
Statistical power
Question quality
Single item versus aggregated measure
Administration methods
Presenting Data
5 tips from Nancy
Duarte
Pick the right tool for
the job
Highlight what is
important
Keep it Simple
Tell the truth
Get to the point
Picking the right
tool
Show
comparisons
relationships
differences
Picking the right
tool
Tables Pie Bar Line
Picking the right tool
Tables
Without formatting, tables provide lots of
data without highlighting key data points
Full tables on a slide might make data
unreadable
Reduce noise by displaying only key data
critical to your thesis
Tables
2015 2016 2017 2018
Q1 123 130 152 148
Q2 125 135 157 166
Q3 122 138 181 152
Q4 108 130 153 153
Picking the right tool
Highlight outlier
Tables
2015 2016 2017 2018
Q1 123 130 152 148
Q2 125 135 157 166
Q3 122 138 181 152
Q4 108 130 153 153
Picking the right tool
Highlight trend
Tables
2015 2016 2017 2018
Q1 123 130 152 148
Q2 125 135 157 166
Q3 122 138 181 152
Q4 108 130 153 153
Picking the right tool
Highlight comparison
Tables
2015 2016 2017 2018
Q1 123 130 152 148
Q2 125 135 157 166
Q3 122 138 181 152
Q4 108 130 153 153
Picking the right tool
Highlight differences
Tables
Don’t
Copy tables as pixelated images from reports. If
data is critical, recreate
Display tables with numbers that can’t be read
from the back of the room due to small font size
Display data without context for the audience
Picking the right tool
Tables
Picking the right tool
Tables
Picking the right tool
Tables
Picking the right tool
Tables
Picking the right tool
Tables
Picking the right tool
Highlight what is
important
Communicate conclusions & insight
Focus audience attention on key data
Use handouts/reports for more complex data
Pie
Proportions without sample size are
meaningless
n=6 n=600
Picking the right tool
Pie
Beware of too many
wedges, label
placement
Does the chart best
present the data for
your thesis?
December
5%
November
1%
October
2%
September
6%
August
7%
July
9% June
10%
May
27%
April
32%
Picking the right tool
Get to the point
Highlight the
trend or key
take away
Articulate the
conclusions to
be drawn from
the data
Audience Perceptions of
Data Presentations
15%
85%
Boring Interesting
Pie
Whenever there is similarity in the information
available, a pie chart is not the right chart to use
Whenever there are multiple (3 or more) different
points of data, a pie chart is not the right chart to use
Pie charts are very easy to abuse
A pie chart is not the right chart to use if you need to
label each percent
Picking the right tool
http://www.businessinsider.com/pie-charts-are-the-worst-2013-6
Bar
Picking the right tool
Bar charts are used to show comparisons
between categories of data
Time — months, quarters, years
Frequencies — traffic flow, incidents,
sales
Estimates versus Actuals
Bar
Picking the right tool
Bar charts are used to show comparisons
between categories of data
Time — months, quarters, years
Frequencies — traffic flow, incidents,
sales
Estimates versus Actuals
Bar
Picking the right tool
Line
Picking the right tool
While bar charts do not need time based
categories, line charts are often used to
show trends over time
Line
Picking the right tool
108
135
163
190
Q1 Q2 Q3 Q4
2015
2016
2017
2018
Highlight outlier
Line
Picking the right tool
108
135
163
190
Q1 Q2 Q3 Q4
2015
2016
2017
2018
Highlight trend
Line
Picking the right tool
108
135
163
190
Q1 Q2 Q3 Q4
2015
2016
2017
2018
Highlight differences
Line
Picking the right tool
108
135
163
190
Q1 Q2 Q3 Q4
2015
2016
2017
2018
Highlight comparisons
Statistical &
Mathematical
Data
“There are
lies,
dammed
lies, and
statistics.”
Mark Twain
Tell the truth
Avoid misleading
charts or claims
Credibility of all
content at risk for
one misleading claim
Don’t hide bad news
Don’t use decoration
to obscure the data
Context
A number without
context and
related statistical
values is useless
P
Sample
Size
Confidence
Interval
Expected
Ranges
Statistical
Test
Constants
Elastics
Young’s modulus
Poisson’s Ratio
Hooke’s Law
Equations
Variable notation (+)
Units (-)

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Presenting data

  • 2. Audience & Purpose Best Practices Picking the Right Tool Statistical & Mathematical Data Agenda Public Speaking
  • 4. Who’s your audience? Your audience will dictate the type of data you choose to present and the level of engineering details Even a mixed audience of engineering specialities can alter your approach The same presentation is likely not appropriate for different audiences
  • 6. What does grandma care about? Concret PSI LOS Continuous truss bridge Strong enough to not fail Will I get to the library without delay? Is the bridge sturdy?
  • 7. What do your fellow engineers care about?
  • 8. What do your fellow engineers care about? Hidden key data points No details on how tests performed Lack of citations Construction material Important deadlines Special loading Type of soils on site
  • 10. Purpose Inform When your goal is to inform the audience, be careful to not overwhelm them Highlight the most important pieces of data for the audience Contextualize the data and explain its relevance
  • 11. Purpose Persuade The best defense is a good offense Don’t hide data that is contrary Explain why your other data is more persuasive Data alone is not persuasive Losing strategy is sharing as much data as you can
  • 12. Purpose Instruct Never assume your audience knows as much about the data as you do Training others to understand expected data outcomes ranges, calibrations, etc Often instructing others with data requires defining terms, measurements, and processes for the data
  • 13. What is your thesis? What are the key take aways the audience need to know for you to achieve your purpose?
  • 14.
  • 15. What is your thesis? Once you have determined your audience, purpose and thesis THEN you can start the process of choosing the data to present Caution: What is interesting and relevant to you may or may not support your thesis be relevant to your audience
  • 16. “Not everything that can be counted counts, and not everything that counts can be counted” Albert Einstein
  • 17. When presenting data How and When was it collected? What is the data population or sample data? precision or estimation? Why is it important?
  • 18. KISS Principle Don’t overwhelm the audience Simplicity is golden Aid audience retention
  • 19. When presenting data Avoid the temptation to present all data available rapidly present charts and tables reduce font size to fit data onto screen/page share data inappropriate for the audience
  • 20. What type of data? Plans Budget Surveys Field TestsLab Results Timelines
  • 21. What type of data? Plans Most plans are too complex to project as a slide Highlight portions of plans to make points supporting your thesis Only display a visual for the part of the plan you are currently discussing, not the whole plan or never changing the visual throughout the presentation
  • 22. What type of data? Plans Use a visual of the plan to support your thesis/main points Handouts can compliment a presentation Be sure scale, measurements, and other engineering details can clearly be read
  • 23. What type of data? Plans
  • 24. What type of data? Plans
  • 25. Lab Results What type of data? What equipment was used? What tests were conducted? How were the tests performed? What is the accuracy/reliability of the equipment and test procedure? When were the tests conducted?
  • 26. Lab Results What type of data? Written Reports v Presentation Highlight key data to support conclusions in presentations Written reports can contain complete analysis to support conclusions
  • 27. Field Tests What type of data? Where were the samples collected? What procedures were used to collect the samples? Where were the tests performed? In the field or samples brought back to lab What is the reliability of the testing procedures?
  • 28. Budget What type of data? Project budgets are important for new project proposals and project status updates Financial data can easily overwhelm an audience Determine what budget data is most important to the audience
  • 29. Budget What type of data? Types of budget data Planned expenditures Incurred expenses Distribution of expenses (materials, labor, services) Over/Under on budget items
  • 30. Budget What type of data? Who is the audience Public Client Project Managers Management
  • 31. Budget What type of data? Who prepared the data Project Team Accountants External Vendors
  • 34. Timelines What type of data? Macro- v Micro-level detail Need to know v Good to know Milestones v Tasks Blockers Dependencies
  • 35. Surveys What type of data? Collection methods data Random sampling Convenience sampling Representativeness
  • 36. Surveys What type of data? Statistical power Question quality Single item versus aggregated measure Administration methods
  • 37. Presenting Data 5 tips from Nancy Duarte Pick the right tool for the job Highlight what is important Keep it Simple Tell the truth Get to the point
  • 40. Picking the right tool Tables Without formatting, tables provide lots of data without highlighting key data points Full tables on a slide might make data unreadable Reduce noise by displaying only key data critical to your thesis
  • 41. Tables 2015 2016 2017 2018 Q1 123 130 152 148 Q2 125 135 157 166 Q3 122 138 181 152 Q4 108 130 153 153 Picking the right tool Highlight outlier
  • 42. Tables 2015 2016 2017 2018 Q1 123 130 152 148 Q2 125 135 157 166 Q3 122 138 181 152 Q4 108 130 153 153 Picking the right tool Highlight trend
  • 43. Tables 2015 2016 2017 2018 Q1 123 130 152 148 Q2 125 135 157 166 Q3 122 138 181 152 Q4 108 130 153 153 Picking the right tool Highlight comparison
  • 44. Tables 2015 2016 2017 2018 Q1 123 130 152 148 Q2 125 135 157 166 Q3 122 138 181 152 Q4 108 130 153 153 Picking the right tool Highlight differences
  • 45. Tables Don’t Copy tables as pixelated images from reports. If data is critical, recreate Display tables with numbers that can’t be read from the back of the room due to small font size Display data without context for the audience Picking the right tool
  • 51. Highlight what is important Communicate conclusions & insight Focus audience attention on key data Use handouts/reports for more complex data
  • 52. Pie Proportions without sample size are meaningless n=6 n=600 Picking the right tool
  • 53. Pie Beware of too many wedges, label placement Does the chart best present the data for your thesis? December 5% November 1% October 2% September 6% August 7% July 9% June 10% May 27% April 32% Picking the right tool
  • 54. Get to the point Highlight the trend or key take away Articulate the conclusions to be drawn from the data Audience Perceptions of Data Presentations 15% 85% Boring Interesting
  • 55. Pie Whenever there is similarity in the information available, a pie chart is not the right chart to use Whenever there are multiple (3 or more) different points of data, a pie chart is not the right chart to use Pie charts are very easy to abuse A pie chart is not the right chart to use if you need to label each percent Picking the right tool http://www.businessinsider.com/pie-charts-are-the-worst-2013-6
  • 56. Bar Picking the right tool Bar charts are used to show comparisons between categories of data Time — months, quarters, years Frequencies — traffic flow, incidents, sales Estimates versus Actuals
  • 57. Bar Picking the right tool Bar charts are used to show comparisons between categories of data Time — months, quarters, years Frequencies — traffic flow, incidents, sales Estimates versus Actuals
  • 59. Line Picking the right tool While bar charts do not need time based categories, line charts are often used to show trends over time
  • 60. Line Picking the right tool 108 135 163 190 Q1 Q2 Q3 Q4 2015 2016 2017 2018 Highlight outlier
  • 61. Line Picking the right tool 108 135 163 190 Q1 Q2 Q3 Q4 2015 2016 2017 2018 Highlight trend
  • 62. Line Picking the right tool 108 135 163 190 Q1 Q2 Q3 Q4 2015 2016 2017 2018 Highlight differences
  • 63. Line Picking the right tool 108 135 163 190 Q1 Q2 Q3 Q4 2015 2016 2017 2018 Highlight comparisons
  • 66. Tell the truth Avoid misleading charts or claims Credibility of all content at risk for one misleading claim Don’t hide bad news Don’t use decoration to obscure the data
  • 67. Context A number without context and related statistical values is useless P Sample Size Confidence Interval Expected Ranges Statistical Test