Sergio Duretti, Direttore di CSP, presenta nella sessione scientifica del convegno "la vita in 3d" di Prix ITALIA 2011 un intervento dedicato ai Centri di competenza Piemontesi e il 3D su telefoni, device portatili e multimediali, presentando anche la sperimentazione in corso a Torino per le trasmissioni stereoscopiche su digitale terrestre.

1. La vita in 3D. Le prospettive nel mondo I centri di competenza Piemontesi e il 3D su telefoni, device portatili e multimediali Sergio Duretti ManagingDirector Turin, September 19th, 2011

3. Industrial research and experimentaldevelopment

4. Allprofitsreinvested in dissemination, technology transfer, publication

5. No preferentialaccess to researchcapacities or resultsgeneratedforshareholdersCSI Piemonte, the ICT in-houseoflocal PA Researchersat work Now: 48 employeese 43 youngresearchers From 2000 to now: 483 worked in CSP asemployees, consultants, grantrecipients, graduates, trainees

7. Technological Labs with University devoted to Digital Terrestrial Television (since 2004 and now called DVBLab) and Software Architecture (since 2001)

8. A regional program for technology transfer to SME

10. Some examples The DTT Labborn in 2004 An usergeneratedcontent tv in ruralareasactivefrom 2007 in WiPieProgram Creating a JOINT RESEARCH AGENDA for promoting ICT-based innovations in Creative Industries A new way to use and play televisionbyConnectedTVwith a demonstration project since 2010

12. Auto stereoscopic displays

13. Integrated 3D Cameras

14. New opportunities

15. A common platform: Internet

16. Running the innovation:

17. The INCA project

18. The collaboration with ST Microelectronics

20. Two solution are actually already made available inside products: “Parallax Barrier” “Lenticular Lens”.

22. In general must incorporate some processing features to be able to create an high quality stereoscopic view

24. Game playing

25. Content watching

26. 3D content may be produced/shared by users

28. Connected TV

29. Next generation set-top-box and game consoles

30. 3D Desktops

31. Youtube is experimenting different 3D stereo technologies:

32. Standard 3D television

33. nVidia 3D vision for PC

34. http://www.youtube.com/select_3d_mode

35. nVidia on Youtube

36. Using the HTML5 stereo view (Firefox/Windows for now)

37. Specific standardization activities:

39. CSP has an active collaboration with ST Microelectronics

40. The focus is about the development of next generation HTML5 interface on the 7108 platform

41. Participation in co-financed research projects:

42. CSP is partner of project INCA (INteractive Content Architecture)

43. INCA objective is to build and open platform for authoring and accessing trans-medial content, including 3D content

44. Run on-field experimentation

45. CSP developed from 2004 the OmegaBOXas a real example of digital convergence

46. Now a customized version of this box is used to receive a real 3D channel using DVB-T (the 3DHome Project with a panel of 200 users in Turin) and an innovative format which provides an 3D higher quality

48. Users will be able to access the same content with different devices and a different experience

49. Devices may interact to create an augmented user experience:

50. a mobile device should be able to display comments related to the media being played on the TV

51. A TV may show a movie while nearby users can hear the preferred audio track through their mobile phone